Social media management tools make it easier for you to schedule posts, manage incoming messages, and analyze your performance across a number of social profiles in one place. We analyzed dozens of tools to find the best ones to save you time and take a more strategic approach to social. We found the 11 best tools, based on cost, features, and ease of use.
While each social media management tool we selected is designed to make social media easier for your business, keep in mind that you can still outsource one-off tasks like Facebook Page setup or ad targeting. Fiverr is a great site for outsourcing small jobs at incredibly low prices.
Top 11 Social Media Management Tools
Social Media Management Tool
Teams looking to collaboratively manage both organic and paid social
Free, straightforward, and easy-to-use organic social media scheduler
In-depth analytics and user insights
Reusing content to consistently post on Facebook, Twitter, and LinkedIn
Those using social with the goal of generating leads
Businesses with an established social presence looking to take social to new levels
Designing social posts and managing multiple social profiles in one place
Those looking for a simplified way of managing Facebook and Instagram ads
Social media management software complete with a dedicated social media manager
Businesses that focus largely on marketing with Pinterest
Those looking for a smarter way to manage multiple Twitter accounts strategically
Here are the top 11 social media management tools in 2020:
Best for: Robust social media management for teams and individuals
Price: Free plan; premium plans starting at $29 per month
Unique value: Strong monitoring tools and integrations
Hootsuite, one of the original social media management and monitoring tools, has grown to millions of users. Hootsuite’s dashboard lets you schedule posts across all major platforms as well as monitor mentions of your business name or relevant keywords and hashtags. They have extensive analytics tools to customize and export reports, available with paid plans starting at $29 per month.
Includes paid social management
Some apps cost extra
It’s available for free
Expensive for $5,000+ ad spend
Wide range of apps available
Limited support for low-cost plans
Hootsuite is a robust social media management platform that has a long list of features available in both a free plan and with affordable premium plans starting at $29 per month with annual billing. It includes the basic social media management tools such as scheduling and automated posts across different social networks, but it also offers features such as content curation to help you find new and interesting content to share, ad promotion, and security tools.
Want to learn more about growing your business with Hootsuite? Read our interview with Hootsuite’s Chief Marketing Officer, Penny Wilson.
Best for: Easily scheduling and managing organic social content
Price: Free; premium plans starting at $12 per month
Unique value: Extremely easy to use, includes an image editor
Buffer is a newer social media management tool that makes it easy to schedule content on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+. Buffer is known for its clean and easy-to-use interface. They also have some useful tools for creating customized images, like the Pablo image editor and a video and GIF uploader, which can help increase your engagement on social media.
Very easy to use
Free and low-cost plans
Limited social network integrations
Built-in image creation tool
No social monitoring
Buffer is a simple, straightforward social media management tool with both a free plan and low-cost premium plans starting at $12 per month with annual billing (or $15 per month with monthly billing). Its main feature is its post scheduler tool that gives businesses an easy way of planning and organizing content across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+ in one place. Learn more about Buffer and the best social media scheduling tools.
Best for: Social media posting with advanced analytics and audience insights
Price: 14-day free trial, then starting at $79 per month
Unique value: Free features like Facebook Page sweepstakes, contests, and quizzes
Agorapulse is a social media management platform where you can post and schedule content on Facebook, Twitter, LinkedIn, Instagram, Google+, and YouTube from one location. Their Social Inbox and Social Monitoring tools make it easy to see mentions and messages directed at your business so you can respond efficiently. Lastly, Agorapulse has comprehensive reporting tools that are easy to customize and export to a PowerPoint presentation.
Social inbox management
Doesn’t offer a free plan
In-depth analytics and reporting
No paid social features
Advanced social listening
No white labeling options
If you are active on multiple social media channels and want to stay on top of everything from one place, Agorapulse is a great option. They have a more extensive feature list than competitors like Buffer and Hootsuite, but this comes at a higher price. Plans start at $79 per month for 10 social profiles and two users. Plans increase to $399 per month for more profiles and users.
Best for: Recycling content
Price: 14-day free trial, then $49 per month
Unique value: Automatically reuses content to fill your posting calendar
MeetEdgar is a social media tool that specializes in reusing content so that you’re consistently posting to Facebook, Twitter, and LinkedIn. You build an online library of social updates, and MeetEdgar automatically posts your updates at the schedule you choose. You can organize your content into categories and set expiration dates to remove outdated content. MeetEdgar also has a browser extension so you can add fresh content from any webpage.
Auto-variations can write posts for you
Basic plan includes only 3 profiles
Organize content by category
Cannot interact with users in real-time
Android and iOS app available
Content library has a cap
MeetEdgar is a great fit for those with a lot of articles or links to share, such as those with an active blog. The trick is to consistently add in new content to ensure yours doesn’t start to feel stale or repetitive. MeetEdgar does not offer a free plan, and paid plans start at $19 per month for up to three social profiles, 10 automated posts per week, and four content categories.
Best for: Generating leads with social and a dedicated social media strategist on demand
Price: Free 14-day trial, then $19 per month
Unique value: Dedicated Social Media Strategists are available as an add-on
SocialBee is a social media management platform designed to give businesses an easy, yet comprehensive way of managing multiple social profiles with one underlying goal: to generate leads. What’s unique about the lead gen-focused software is that users can hire social media strategists to work on their account as needed on an add-on basis. This is super helpful for those who want to manage social in-house, but want occasional help from the pros.
Schedule & post content by category
Doesn’t manage paid social
Option to set expiration date on evergreen content
No social monitoring
Dedicated social media strategists available as an add-on for $129
Cannot post directly to Instagram via desktop
It’s an affordable platform with a free 14-day trial and plans starting at $19 per month for up to five social profiles, 10 content categories, 10 RSS feeds, and evergreen posting (aka post recycling). For $39 per month, users get double the social profiles, 50 content categories, 50 RSS feeds, and optional add-on services such as a professional onboarding assistance and setup for $199, or a dedicated social media specialist to work on your account for $129 per month.
6. Sprout Social
Best for: Businesses with an established social presence taking social to the next level
Price: 30-day free trial, then $99 per month
Unique value: Robust collaboration and reporting features
Sprout Social is a robust social media management tool that helps businesses strategically manage a number of social profiles from Facebook and Instagram to YouTube and TripAdvisor. It’s advanced technology includes Smart Inbox, a filterable social inbox, and ViralPost, which determines optimal post times for your audience. Other unique features include keyword and hashtag monitoring and advanced reporting complete with competitor analysis
Innovative platform with great UX
Limited paid social tools
On the expensive side at $99/month
Ability to filter your social inbox
Does not offer managed social services
Sprout Social is one of the more advanced social media management tools with additional features such as competitive performance benchmarking, ViralPost, and Smart Inbox. This comes at a premium with plans starting at $99 per month. However, it offers a free 30-day trial (no credit card required), so you can decide if it’s right for you without any commitment. It’s best for those with a strong presence on social media who want to take things to the next level.
Best for: Designing posts and managing multiple social profiles
Price: Free plan; premium plans starting at $19 per month
Unique value: Built-in post design tools, including a library of free stock images
MavSocial is social media platform that offers a content and stock image library, as well as image editing tools, to help you create and share engaging content. You can schedule and recycle content and manage all interactions in a social inbox. Monitor your results with a real-time data dashboard to determine your best performing content and identify your top followers.
Built-in post planner with a library of free stock images
Doesn’t support Pinterest
Social listening & monitoring
Lacks a mobile version
Supports Facebook boosted posts
No conversion tracking tools
If you struggle to find images to include in your social media posts, MavSocial gives you access to a full library with millions of stock images to choose from. Starting at $19 per month without a contract, MavSocial is very affordable considering its fairly extensive feature list (especially for nonprofits given its 50% nonprofit discount). Those who use Pinterest or are looking to manage social on the go should consider Viralwoot instead, which specializes in Pinterest management.
Best for: Strategically and easily managing organic and paid social ads
Price: Free plan; premium plans starting at $9.99 per month
Unique value: Built-in Facebook and Instagram advertising tools
Mailchimp is a leading marketing automation platform known for its user-friendly email marketing software. What it also offers is social media management tools, including post scheduling and automation for Facebook, Instagram, and Twitter, and paid ad management for Facebook and Instagram. This is a very unique feature for a social media management software as most are capable of building and managing Facebook boosted posts as opposed to actual ads.
Built-in Facebook & Instagram ad tools
Only supports Facebook, Instagram & Twitter
Marketing suite with email, web, paid search tools
Lacks content curation tools
Free and low-cost plans
No social listening tools
Mailchimp comes with a wide range of tools small businesses need to manage their different marketing channels, from email marketing to paid social ads. It also includes a customer relationship management (CRM) system, a landing page builder, optimization tools such as A/B testing, and built-in data and analytics. It offers a free plan as well as premium plans for as little as $9.99 per month. While it’s unique in its ability to manage paid social ads, it lacks social listening and content curation tools.
Best for: Professional social media management
Price: $595 per month
Unique value: Includes a dedicated social media manager
Marketing 360 is a full-service marketing agency with social media management services and software. With Marketing 360, you get a dedicated social media manager who will plan and post content on any social media channels you are active on. They will monitor your interactions, respond to messages and comments, and even boost content to increase your reach. In addition to social media services, they offer a full suite of digital marketing services.
Software plus a dedicated account manager
Expensive compared to in-house services and tools
Full transparency with real-time client dashboard
Could use UX improvements
Organic & paid social management
Custom pricing means it is difficult to gauge the cost before a consultation
Marketing 360 is for businesses that really want to invest in their social media marketing and receive expert software and support to increase their reach and conversions. You can outsource some or all of your social media marketing and advertising as well as track your results through Marketing 360’s software. As a full-service agency, Marketing 360 is an all-in-one solution if you want a management tool and dedicated service with plans starting at $595 per month.
Best for: Businesses focused on Pinterest
Price: Free; premium plans starting at $10 per month
Unique value: Specialized in visual social media management
Viralwoot is a social media management tool for Pinterest, which helps businesses gain exposure and grow using the content sharing social network. With Viralwoot, businesses can schedule posts and create content calendars enabling them to plan their Pinterest content runway in advance to save time later and curate content through its suggestions feature. It also has additional analytics, a growth bot, and the ability to connect Etsy, Twitter, and Facebook.
Save and manage Pinterest pins
Google Analytics integration only available with premium plans
Growth bots for Pinterest, Etsy, and Twitter
Only connects to Pinterest, Facebook & Twitter
Simple and free to use
Lacks social listening
This is a simple and straightforward Pinterest marketing, planning, and analytics tool for businesses that are building content runways for Pinterest. It’s a time-saving tool that helps teams work together to create a pin schedule. A basic free version is available, as well as premium plans for as little as $10 per month, including up to 500 scheduled posts, 10 pin analyses, one domain tracker, and one RSS feed.
Best for: Businesses managing multiple Twitter accounts
Unique value: Easily track trending Twitter topics and mentions
Tweetdeck is a Twitter management tool that enables businesses to better manage, organize, and plan their Twitter content. With Tweetdeck, businesses can manage multiple Twitter accounts seamlessly in one place. This makes it easy to schedule Tweets, track topics and events, monitor hashtags, view trending hashtags, track mentions, and view messages across all of your Twitter accounts.
Manage multiple Twitter accounts
Track topics, events, and hashtags
No option to manage Twitter Ads
Organize and build collections
Lacks a mobile app version
Any business using Twitter is well-advised to use Tweetdeck. It’s free and doesn’t require any downloads or installation. While it’s not the ideal tool for businesses looking to manage a variety of social media profiles, it is a great solution for those who focus largely on Twitter for their social media marketing strategy. Learn more about the best free social media scheduling tools for other social media platforms.
How We Evaluated the Best Social Media Management Tools
We looked for tools that are designed to save you time and organize all your social media efforts so you can stay on top of daily posting and communication. Some tools we chose are for businesses looking for a wide range of posting, monitoring, and reporting features. Others are simple social media schedulers designed to help you generate content and save you time.
We determined the top tools using the following criteria:
- Price: We looked for tools that are affordable for small to medium-sized businesses. Some of the tools on this list have a free plan available.
- Features: Some tools offer a full suite of features, while others do one or two things really well. We chose tools that had effective and easy-to-use features that would work for a wide range of businesses.
- Ease of use: We chose tools that you can set up and learn to use quickly so you don’t get bogged down learning new technology.
- Unique benefit: Each tool should have a positive impact on your business, such as saving you time, keeping you organized, increasing engagement, or boosting ad performance.
Based on the criteria above, our best overall pick for social media management tools is Hootsuite. It offers a wide range of social network integrations available for free, so no matter which profiles you are managing or what your budget is, Hootsuite has you covered. It also offers comprehensive social media management tools, such as monitoring and inbox management. Learn more about the best social media management software.
Frequently Asked Questions (FAQs)
What are the best social media analytics tools?
The best social media analytics tools help to better breakdown user and performance data so that businesses can then use this information to more strategically use social media marketing. The best analytics tools include Sprout Social, Quintly, Cyfe, Hootsuite, Buffer, Buzzsumo, Tailwind, Minter, and many more. The one that’s right for your business will depend on which social network you use. Learn more about the best social media analytics tools.
What is the best social media monitoring tool?
The best social media monitoring tools give businesses a way to not only monitor all social profiles and incoming messages but also respond and engage with users who are contacting them quickly and easily. The best social media monitoring tools include Social Report, Feedly, Brandwatch, Falcon, Cyfe, and Socialbakers. Get the full breakdown of the best social media monitoring software and find which is best for your business.
How do I create Facebook ads?
Facebook ads are a self-service pay-per-click (PPC) advertising platform enabling any business to create their own ad campaigns. To start, create a Facebook Ads Manager account. Then, log into your account and click the “+ Create” button to begin the new campaign creation process. This will prompt you to select your ad type, marketing objective, audience targeting, ad settings, ad copy, and ad media. Get the step-by-step instructions on using Facebook Ads Manager.
Bottom Line: Best Social Media Management Tools
Social media management tools help you cut down the time and effort you spend on social media. Finding the right tool starts with thinking about what you’d like to accomplish on social media and deciding if you need a simple scheduler, a social media platform with advanced reporting and monitoring features, or a social media advanced solution that comes with some dedicated support.
If you’re not a social media expert, you may want to support your ongoing social media efforts with the help of a specialist from time to time. For example, if you want an updated cover photo for your Facebook Page or help creating an ad for a new product launch, Fiverr has hundreds of social media specialists available for inexpensive one-off jobs starting at $5.