WordPress IDX (internet data exchange) is a connection between a website and the multiple listing service (MLS) that allows agents to display MLS for-sale properties on their website, typically using a plugin. We compared 12 IDX WordPress plugins to find the best according to price, features, customization, marketing, usability, and service.
Before you can use an IDX plugin, however, you need to set up a WordPress website with a reliable host. There are many hosts to choose from, but we recommend Bluehost as it offers a free domain, free business email, a secure sockets layer (SSL) certificate, one-click WordPress installation, and more as part of its low-cost hosting packages. Get your account today for only $2.95 per month.
Top 6 IDX WordPress Plugins 2019
WordPress IDX Plugin
(Best overall) Agents who want an affordable and scalable IDX WordPress plugin
Nontech-savvy agents who need a simple WordPress IDX plugin requiring minimal setup
Agents who want lead follow-up tools as part of their IDX plugin
Real estate agents seeking an IDX WordPress plugin with extensive search customization
Agents who need integrations for CRMs, lead follow-up tools, and marketing software
Agents who want to improve search rankings by optimizing property listings for SEO
How We Evaluated WordPress IDX Plugins
At their core, IDX WordPress plugins allow agents to easily connect their site to the MLS so that they can showcase listings in specific geographic areas—both in a list format and on maps. To help agents find the best plugins, we considered affordability, customization options, ease of use, additional tools for marketing and lead follow-up, and customer service.
Here are the criteria used to determine the best WordPress IDX plugins for real estate:
- Price: An IDX WordPress plugin is only one element of a complete real estate website, but it is a vital piece of the puzzle. Our budget-friendly price baseline for IDX WordPress plugins is less than $60 per month.
- Mapping & search customization: Geographical mapping and property search are two of the ways that buyers can find properties on an agent’s website. We sought out both in the plugins we reviewed, favoring those with easy setup.
- Marketing tools: Marketing tools like autoresponders, lead capture forms, and alerts are technically extra features of a WordPress IDX plugin. However, we did favor plugins that either integrate with third-party tools that add marketing functionality or include marketing features as part of the plugin.
- Lead generation & management: While offering robust, attractive listings with an IDX plugin is great for potential buyers, the real goal for agents is to collect and nurture leads. That’s why we looked for plugins that included customer relationship management (CRM) integrations for managing follow-up campaigns.
- Ease of use: Having a plugin that’s easy for agents to use is critical; it gives them more time to spend on selling. Therefore, we looked for plugins with customer reviews noting that installation and customization were simple.
- Customer service: Customer service helps users work through technical issues and increases the satisfaction of product usage. As a baseline, all providers on our list were required to have customer service available by phone and email from 9 a.m. to 5 p.m. during the week.
- Customer reviews: Customer reviews give users an inside look at how a product performs from real users. We considered the reviews we found for all plugins, noting standout positive and negative comments.
Given the criteria above, we found IMPress by IDXBroker to be the overall best IDX WordPress plugin because it is both affordable and scalable. Agents will find this to be a feature-packed IDX WordPress plug with easy drag-and-drop listing and map creation. What’s more, the setup is straightforward and noncoding customization allows agents to tailor the listing format to their needs.
IMPress by IDXBroker: Best WordPress IDX Plugin Overall
IMPress by IDXBroker is the best overall WordPress IDX plugin due to its affordability, robust features, ease of use, and scalability. Not only is the plugin easy to set up—even for nontech-savvy users—but adding listings and listing maps to a website is also very straightforward. Given these features, IMPress is best for agents who need a low-cost and straightforward way of adding MLS listings to their website.
IMPress plugin is part of the IDXBroker Lite package, which starts at $50 per month for one agent, $60 per month for a team of two agents, and $90 per month for a whole office. There is a one-time setup fee of $100. There is a free product tour available through the IDXBroker website.
IMPress WordPress IDX plug gives agents the ability to provide buyers with a robust property search and geographical mapping. Additional features for lead capture and management are available through third-party integration with established CRMs like LionDesk, Follow Up Boss, Wise Agent, and Contractually. What’s more, IMPress allows users who want advanced features to modify the code and templates to enhance the user experience.
Listing Maps & Property Search Customization
IMPress allows agents to add location-specific property lists to their websites as well as a property search bar and advanced search criteria like price, property type, days on market, size of the house, bedrooms/baths, virtual home tours, and open houses. The specific search options shown to users are selectable by the agent and don’t require any custom coding to add. Given this simple setup, IMPress is easier to deploy than Wovax or iHomeFinder.
Users can also register for an account using this plugin, allowing them to favorite properties they would like to track. This information can then be used with follow-up campaigns to keep an agent top-of-mind for interested buyers.
IMPress WordPress IDX plugin includes Facebook page integration and automatic email responders that send emails to users based on triggers like new user registration. The Facebook integration shares your property listings with links on your real estate page under a featured listings tab. The only other IDX WordPress plugins that include social media integration is ShowcaseIDX.
Email marketing is also a focus of IMPress. Automatic welcome emails can be sent to new subscribers or for triggers like property price changes and unique searches. By automatically contacting leads upon first sign-up and again when their favorite properties change prices, the agent stays connected to the buyer.
Lead Generation & Management
The IMPress WordPress IDX plugin connects to 10 different CRM integrations to help agents make the most of lead generation and management. Although dsIDXpress has a built-in CRM, most real estate agents already have a lead generation platform like Zillow or management tool like Pipedrive. The ability to integrate with top lead generation and management tools already being used is a significant benefit of the IMPress IDX as it minimizes agent expense.
IMPress Ease of Use
IMPress is easy to install and use without too many tweaks or adjustments. Some of the higher-level features might require more knowledge and expertise about how to make an IDX WordPress real estate website, but the basic user can install and launch this WordPress IDX plugin with ease.
IMPress Customer Service
Chat, phone, and email support are available weekdays from 9 a.m. to 5 p.m. Central time. Users have praised the support team on several occasions, claiming they go “above and beyond” to help customers. Many of the service reviews we found focus on leveraging support for tweaking or customizing the IMPress WordPress IDX plugin for specialized display or search features.
What IMPress Is Missing
IMPress is missing a free trial to allow agents and brokers to try out the features and usability. A short trial will help agents and teams find out if the IMPress IDX WordPress plugin and features are easy to use, install, and customize before committing to a plan. If a free trial is important to you, then try any of the other choices on our list.
What Users Think About IMPress
The most highlighted IMPress reviews on Facebook are about the outstanding customer service. The negative reviews seemed to revolve around people who tried to change/edit the code and needed help to fix it. Overall, the reviews regarding features, installation, and customer service are positive.
Where to Find IMPress
IMPress is the best overall IDX WordPress plugin due to price, scalability, ease of use, and features. You can get the plugin as part of their Lite Plan for $50 per month, which you can sign up for on their website. Take a free tour of IMPress on their website.
dsIDXpress: Best WordPress IDX Plugin for Simple Setup
dsIDXxpress is an IDX WordPress plugin that stands out for offering nontechnical users simple installation and setup for $39.95 per month. You can set up a map and listings in 30 seconds. With this ease of use, dsIDXpress is perfect for the agent who has limited WordPress experience and just needs to get their site’s listings up in a very short amount of time.
dsIDXpress is priced at $39.95 per month for the Basic plan. This includes the IDX WordPress plugin and widgets. The Pro Plan costs $69.95 and additionally includes lead capture forms, CRM, and marketing tools to engage leads. There is a one-time fee of $99.95 for setup and a 14-day free trial.
dsIDXpress Tiered Pricing & Features
Easy; 30 seconds
Easy; 30 seconds
dsIDXpress’s Basic plugin offers the basic features expected for an IDX plugin. The simple search feature, which can be added in 30 seconds, shows results on Google Maps with some search engine optimization (SEO), like Wovax. You can also use the shortcodes to create neighborhood-specific listing pages, which helps with SEO rankings.
While the Basic plan is sufficient for an agent who simply needs to display attractive listings, in map and list formats, on their website, it doesn’t offer options for lead capture or list sharing. An agent would have to add this functionality themselves using another plugin or share listings via manual marketing efforts. As such, it’s best for agents with smaller budgets that have other means of securing leads.
The Pro plan includes all the features of the Basic plan as well as lead capture via forced user registration, social media integrations, and mobile-optimized listings, which is critical for many buyers who browse properties on their phones. The registration feature in this plan additionally allows users to favorite properties. Agents can use this information to follow-up with targeted information in lead-nurturing emails. A built-in CRM helps agents track engagement.
With the additional lead capture, CRM, and sharing options in the Pro plan, it would best suit agents who want to turn their own website into a primary tool for lead generation. This likely includes agents who want more control over when and how they collect leads and how they present listings to prospective buyers.
dsIDXpress Ease of Use
dsIDXpress is easy to use for all tech levels. With a 30-second installation, the dsIDXpress plugin beats Wovax for ease of integration into a small business website. Nontechnical users and busy agents will appreciate the quick installation of this WordPress IDX plugin, even though it lacks some of the custom features of other plugins on our list. For agents who do not want to code-heavy setup, dsIDXpress is a good choice.
dsIDXpress Customer Service
Diverse Solutions responds to email, phone, and chat requests from customers from 7 a.m. to 4 p.m. Pacific time during the weekdays. Facebook chat is also available for customers who want to connect during peak hours. There is also an online help desk with frequently asked questions (FAQs), topics of interest, and step-by-step instructions.
What dsIDXpress Is Missing
Likely due to the plugin’s simplicity, the missing items from dsIDXpress are robust customer service and customization. If you want premium customer service and the ability to alter major features of a WordPress IDX plugin, then IMPress or iHomeFinder are better choices.
What Users Think About dsIDXpress
The biggest complaint users have about dsIDXpress is in regard to poor quality customer service. Some older reviews note there is a long wait time for responses from customer service while reviews on their website note that customer service is good. The free trial should give you adequate time to form an opinion about its customer service.
Where to Find dsIDXpress
dsIDXpress is the WordPress IDX plugin for the agent who wants to add open property search to their website easily. With a 30-second installation, dsIDXpress excels at giving agents the tools they need to build out site listings. What’s more, buyers can enjoy easy property search without an overly complicated user experience. Get your free dsIDXpress trial today to test the features.
RealScout: Best WordPress IDX Plugin for Follow-up Tools
RealScout is a $39 per month WordPress IDX plugin that offers advanced tools and alerts for registered buyers to take their search to the next level. This plugin also allows agents to follow up with leads who have registered for information about a property. Given this functionality, RealScout is ideal for agents who want to move buyers closer to a purchase quickly with follow-up emails.
RealScout pricing starts at $39 per month. The price drops to $33.25 per month with an annual contract. Agents can sign up for a 14-day free trial to test the property change alerts, side-by-side home comparisons, and other plugin features.
In addition to basic search functionality, RealScout provides a unique after-search user experience with comparison tools so buyers can put two houses side-by-side. By using this comparison feature, called collaborative home search, potential buyers can comparison shop before contacting the agent. Additionally—and perhaps most notably—RealScout includes marketing integrations for CRMs and email platforms that allow for easy agent follow-up.
Listing Maps & Property Search Customization
The collaborative home search feature of RealScout takes window shopping to a new level. This unique offering allows buyers to compare one property to another to see how each one stacks up. By giving potential buyers the ability to make a side-by-side comparison, they can see the features they want, which moves them along in the buying process.
The marketing in RealScout is available through third-party apps. Marketing integrations include MailChimp, Follow Up Boss, Facebook, and Real Geeks. Not only are agents able to use these to generate leads, but they can use them to follow up with targeted email campaigns and information about listing changes.
Lead Generation & Management
The leads for RealScout are delivered into the backend of an agent’s WordPress website. However, like ShowcaseIDX, RealScout allows you to connect your Zillow, Trulia, Realtor.com, and Real Geeks lead generation tools to manage all leads in one place. If you want to streamline your efforts without overloading on tools, then RealScout would be a better choice than ShowcaseIDX.
RealScout Ease of Use
The word reviewers often use to describe the RealScout user interface is “sleek.” It is easy to use on the front-end for the buyer and the backend for the agent. Installation is easy, and deployment is simple. It might take a few tweaks to get the filters and fields you want, but no one reported this as an issue.
RealScout Customer Service
RealScout customer service is available through phone and email during the week from 9 a.m. to 5 p.m. Pacific time. There is also a library of online customer tutorial videos and training webinars available to help agents with plugin setup and use.
What RealScout Is Missing
The only thing that RealScout is missing is the customization of fields and filters. Most WordPress IDX plugins allow for some customization to suit agents’ needs, but RealScout falls way short of the customization afforded by Wovax or iHomeFinder.
What Users Think About RealScout
Users on Facebook love RealScout. The reviews commonly note that the product works great for real estate agents. Additionally, comments reveal an increase in user engagement after switching to RealScout from other IDX plugins. Learn more about RealScout reviews and pricing.
Where to Find RealScout
RealScout provides unique after-search tools like a comparison of homes to increase engagement and contact. What’s more, agents can follow up with targeted content easily using third-party integrations. Get your free 14-day free trial to find out more about the features.
iHomeFinder: Best WordPress IDX Plugin for Customized Search
iHomeFinder is an IDX WordPress plugin with customization options that allow agents to give buyers almost countless search and display options starting at $44.95 per month. Some of the many search parameters include featured listings, open homes, and sold properties. With this versatility, iHomeFinder is best for agents who are interested in providing prospective buyers with many advanced search options to help them find their ideal home.
iHomeFinder pricing is $44.95/month for the Optima Pro plan, which includes customized property searches and lead capture forms. The Optima Power plan includes polygon map searches for $54.95/month. You can add drip email for $20/month. There is also a 10% discount for annual plans and a 30-day free trial.
iHomeFinder is focused on the agent’s ability to customize property search parameters to provide accurate results for buyers. The Optima Pro search package includes property searches by price, location, and open/closed/sold status. The advanced Optima Power search includes map and polygon searches. Customized IDX search gives buyers more options to find a property in a way that is comfortable to them.
Listing Maps & Property Search Customization
The basic search features of iHomeFinder are more advanced than any other on this list due to the amount of customization allowed. Agents can turn on/off filters, fields, and features by tweaking code. The universal search bar will enable buyers to type in an area, listing ID, or address to find properties. The expanded search gives buyers the ability to find houses that are open, pending, or sold. What search parameters are available is up to the agent using iHomeFinder.
Like IMPress, IHomeFinder allows users to register for an account so they can track listings in a specific area and favorite homes that appeal to them. This is very advantageous to agents who want to follow-up with additional information and targeted content to help move buyers closer to a sale.
iHomeFinder provides basic marketing features like branded emails and customized visitor registration emails. Agents can either integrate their existing email marketing platform like MailChimp through a WordPress plugin or purchase an added email automation feature to send out dedicated drip emails for $20 per month. IMPress and ShowcaseIDX are better choices if you need marketing drip emails or automation because these options are included.
Lead Generation & Management
Agents can integrate their favorite CRM into the iHomeFinder IDX WordPress plugin to help with user tracking and follow-up. Additionally, iHomeFinder is the only IDX WordPress plugin on our list that allows mobile lead alerts for agents and forwarding of contacts to the agent’s CRM for streamlined tracking of leads. Like IMPress, iHomeFinder will send emails to leads based on triggers like saving a property or logging back in to review properties.
iHomeFinder Ease of Use
iHomeFinder is not for the nontechnical, plug-and-play user. As with most plugins that allow for customization, some help may be needed to set up or use iHomeFinder features. If you want a simple, no-coding-required IDX WordPress plugin, then dsIDXpress is a better choice.
iHomeFinder Customer Service
Customer service is available through phone, email, and chat from 9 a.m. to 5 p.m. Pacific time during the week. There is an extensive knowledge base with YouTube how-to videos and recorded training webinars to help users with tasks and technical issues. iHomeFinder also supplies users with comprehensive documentation of their product and how to use it.
What iHomeFinder Is Missing
iHomeFinder—like Wovax—lacks simplicity. Most of the negative reviews about iHomeFinder stem from the complexity of customization and the need to make changes after a major update. Although iHomeFinder is not for the novice user, the ability to customize search parameters might draw some beginners to the platform.
What Users Think About iHomeFinder
G2 reviews show some people are unhappy about the number and extensiveness of iHomeFinder updates. Sometimes, these updates cause site functionality issues. Other reviewers note that the issues were slight and good customer service helped them navigate problems easily. The free trial should be used to make sure iHomeFinder is the right product for your needs.
Where to Find iHomeFinder
iHomeFinder’s ability to customize how users perform searches is critical for many agents who target demographics with unique and nuanced property needs. Learn more about iHomeFinder features and get its 30-day free trial to try it for yourself.
ShowcaseIDX: Best WordPress IDX Plugin for Third-party Integrations
ShowcaseIDX is a WordPress IDX plugin that excels by offering extensive third-party integrations. Boasting a library of more than 1,000 Zapier app integrations, ShowcaseIDX works with multiple CRM, lead generation, analytics, and marketing applications to streamline your efforts starting at $59.95/month. This makes it an ideal solution for agents with existing third-party marketing and lead generation solutions who want to bring everything into one platform.
Pricing for ShowcaseIDX starts at $59.95/month, but you can get two months free with an annual contract. There is a no-credit card 30-day free trial with full features to test out the plugin. Lead capture, CRM, and lead management tools can be added through Zapier.
ShowcaseIDX created a large database of third-party apps that easily integrate into the WordPress IDX plugin to create a seamless and insightful experience for the agent. With email, digital advertising, pipeline management, and social media tracking available, agents can follow leads from acquisition to sale with countless software connections.
Listing Maps & Property Search Customization
ShowcaseIDX includes all of the basic search parameters like price, location, size, and type of property. The standout feature here, however, is polygon map search; in iHomeFinder, agents have to sign up for a premium-tier package to get this functionality. Using this feature, users can use their finger or a mouse to draw a shape around the area they want to search.
ShowcaseIDX includes many of the initial email responders like welcome emails and triggers seen in IMPress and iHomeFinder. The true power of ShowcaseIDX, however, is being able to add your favorite email program to stay connected to your leads throughout the buying cycle. Whether you use a dedicated email program like LionDesk or a lead generation system with an email program like Market Leader, your leads do not get lost in your marketing efforts.
The ShowcaseIDX WordPress plugin also includes some robust tracking features through integration with Google Analytics, Facebook Pixel, and Google Lead events tracking. Adding these social and digital marketing analytics to your reports can give you a more comprehensive understanding of how well your website is converting searchers to leads.
Lead Generation & Management
ShowcaseIDX does include a built-in CRM, but it’s recommended you integrate your own through Zapier. Agents using popular CRMs like Pipedrive or Freshsales to manage their workflow can integrate with ShowcaseIDX easily for greater efficiency. What’s more, the plugin also allows agents to route leads to individual agents automatically or set up a “round-robin” to distribute leads to the next agent on a list.
ShowcaseIDX Ease of Use
Installation of the ShowcaseIDX WordPress plug is easy, but setup and deployment require technical knowledge. ShowcaseIDX WordPress IDX plug uses insights, analytics, and pixel codes to track performance and buying behavior. These tracking metrics for lead management can be difficult to understand or use for inexperienced agents.
ShowcaseIDX Customer Service
Customer service is available during the week from 9 a.m. to 5 p.m. Pacific time through email, chat, and phone. The chatbot notes that customer service answers questions in the order received, usually within 10 minutes. Reviews note that customer service is excellent for ShowcaseIDX.
What ShowcaseIDX Is Missing
ShowcaseIDX is missing simplicity. Unlike dsIDXpress, ShowcaseIDX uses integrations to identify, connect, track, and measure each lead in the sales funnel. This level of detail can be overwhelming to beginners and difficult to implement.
What Users Think About ShowcaseIDX
The reviews for ShowcaseIDX are overwhelmingly positive. Reviewers on G2 and WordPress note that clients love their property search functionality. Users seem to love ShowcaseIDX for its robust search features. Find out more about ShowcaseIDX reviews and pricing.
Where to Find ShowcaseIDX
ShowcaseIDX plugin gives agents the ability to connect with potential buyers at all stages of the sales process thanks to extensive integrations via Zapier. Get your free 30-day free trial to test all ShowcaseIDX features.
Wovax: Best WordPress IDX Plugin for SEO
Wovax is an IDX WordPress plug with enhanced SEO features to help property listings and, consequently, an agent’s website, rank higher in search results. Priced from $35 to $70 per month, Wovax uploads listing as individual pages automatically, which can be optimized for Google searches. This makes Wovax best for agents wanting built-in tools to increase the ranking of their website.
Wovax pricing starts at $35 per month for an MLS feed of properties. If you need a customizable WordPress website and IDX plugin, the price increases to $70 per month. There is a free 30-day demo of the Wovax IDX WordPress plugin to help evaluate features.
Wovax is a WordPress IDX plugin that is designed around increasing search engine rankings for agent websites. While dsIDXpress and ShowcaseIDX include basic SEO features, Wovax is built around the idea that SEO aids with lead generation and agent brand awareness. Wovax creates each property listing as a separate page on your site automatically, each of which can be optimized using tags and keywords, increasing the website’s overall ranking.
Listing Maps & Property Search Customization
Wovax understands—like dsIDXpress—that Google Maps and Google Street View are interfaces buyers are comfortable using. Therefore, maps of listings are presented using Google’s tools. The major standout feature of Wovax listings, however, is the search functionality. It can be customized to align with MLS-specific property features.
Wovax does not offer marketing tools like IMPress or RealScout but, instead, depends on other WordPress plugins for marketing functionality. This can be a hassle when building your WordPress website as it requires finding and installing separate plugins for email, contact management, and lead generation.
Lead Generation & Management
The Wovax lead capture forms are highly customizable to get just the information you are seeking from buyers. When a lead fills out a form, their information is captured in your WordPress dashboard. This can be exported and used in third-party marketing platforms. If a CRM or lead management tools are necessary inclusions in your IDX plugin, then ShowcaseIDX or RealScout are better choices.
Wovax Ease of Use
Wovax is more complicated than other WordPress IDX plugins on our list because it includes extensive fields designed to improve both individual listing and sitewide SEO. Wovax is not complicated for users who are familiar with the WordPress platform, but the beginner user without an understanding of the layout, SEO, or coding might struggle to take full advantage of Wovax’s features.
Wovax Customer Service
Wovax includes an impressive online document and support database covering everything from basic installation to advanced shortcodes. Additionally, email and chat customer service are available during the week from 8 a.m. to 5 p.m. Eastern time. Wovax boasts true “human support” on these channels, and reviews indicate that it is knowledgeable and fast.
What Wovax Is Missing
Wovax is missing a nontechnical way for agents to add listings to their website. Although Wovax will create a new page for each property listing automatically, using more advanced features to set up search parameters and design might require a real estate WordPress website designer from freelance sites like Fiverr. If you need simplicity, then dsIDXpress or IDXBroker are better choices with user-friendly interfaces and no coding required.
What Users Think About Wovax
The five reviews of Wovax on the WordPress website all rave about the ease of use, installation, and customer service. The reviewers, who are primarily professional website designers and developers, note that editing the cascading style sheets (CSS) and scripts were easy. The main praise was that their entire real estate websites, including properties, were getting indexed and ranked by Google.
Where to Find Wovax
Wovax is a real estate IDX WordPress plugin focused on SEO and helping properties move up in search results. You can take advantage of the 30-day free demo to test Wovax’s features before committing to a monthly payment plan.
How an IDX WordPress Plugin Works
IDX WordPress plugins give agents the ability to add MLS listings to their site, typically using shortcodes. These plugins are easily found in the WordPress plugin database and can be installed with just a few clicks. Once installed, agents’ WordPress dashboards will include a menu item for the plugin, from which they can change settings, generate listing shortcodes, and change how listings are rendered on a webpage.
Once an agent sets up their listings, including the area they want to pull listings from, what search parameters they would like to make available to users, whether or not to include a map of listings, and more, they can generate a shortcode to copy and paste onto any part of their website. Once the site is republished, the listings will appear wherever the agent placed them.
By installing an IDX WordPress plugin, agents save themselves the hassle of adding listings to their website manually, which is a very time-consuming process. What’s more, they can use it as a way to collect leads without having to pay the high per-lead cost of many real estate lead generation websites.
Bottom Line: IDX WordPress Plugin
An IDX WordPress plugin gives agents the ability to display properties on their website. This engages potential buyers and offers agents the chance to collect leads that they can then nurture toward a sale. The top six WordPress IDX plugins are affordably priced with robust search and display features. These features, combined with ease of use, makes it easy for agents to display attractive listings on their own sites and capture warm leads.
However, an IDX WordPress plugin is no use to an agent who doesn’t have a WordPress website. Fortunately, it’s easy and affordable to build your own. Sign up for a plan from Bluehost for only $2.95 per month. At that price, you get a free domain, free email, one-click WordPress installation, web hosting, and more. Set up your Bluehost account today.