WordPress themes are free or paid website templates that can be customized using WordPress’ built-in editing features. These themes make it easy to create scalable, professional-looking websites without design expertise, and are ideal for growing companies with limited budgets and technical knowledge. To help, we compiled the top 20 WordPress themes for small businesses.
While it’s sometimes a hassle to get your site online and start customizing a theme, there are hosting providers that make it easy. We suggest Bluehost, because for just $2.95 per month, you get secure web hosting, a free custom domain, five free business email addresses, and one-click WordPress installation. Go here to get started.
Here are the best WordPress themes for small businesses in 2019:
Best for: Service Industries and Technology Businesses
Primary features and design elements: This free repair theme by WordPress comes with a minimalist design, a front-and-center call to action button, and an elegantly-designed quote/contact request form. It is designed with popular plug-ins WooCommerce and Contact Form 7 in mind, so integration is as easy as installing the plug-ins and customizing existing theme elements.
Best for: Legal Services and General Service Industries
Primary features and design elements: Created for legal services businesses, this free WordPress theme utilizes a clean and attractive design that boasts a professional feel. It has a central call to action on the homepage, as well as standard informational web pages, pages for staff bios, testimonials, and a built-in blog. It is a fully-responsive theme, meaning it automatically adjusts to fit any device or screen size.
Best for: Food Service and Ecommerce Businesses
Primary features and design elements: This is a fun and versatile free WordPress theme that was designed for businesses in the food service business. With code-free ecommerce capabilities thanks to WooCommerce plug-in integration coupled with a food-centric design, Belise Lite is ideal for selling food and beverage products. It is SEO-friendly, quick to set up, requires no additional plug-ins for background slider images or videos, and is optimized for fast load times.
Best for: Service Businesses and Creative Agencies
Primary features and design elements: Zelle Lite is a multipurpose WordPress theme featuring a standard web layout that is easily customized. It’s also WooCommerce-ready, making it easy to set up an online store in just minutes. Zelle comes standard with SEO tools to help you improve your site’s search rankings, a live customizer so you can see your changes as you make them, code optimization to improve site speed, fully-customizable menus and submenus, and a mobile-responsive layout.
Best for: Art and Music Businesses
Primary features and design elements: Amadeus is a clean, artistic WordPress theme that is great for businesses in the creative industry. The design is distinctly brand-forward, with prominent placement for a logo on the homepage and limited photo or video distractions. It uses clean code for easy updates and load times, is cross-browser compatible, and is fully responsive.
Best for: General Businesses
Primary features and design elements: Zillah is a modern WordPress theme that puts your business name front and center, followed by images with overlaid calls to action. This is great for businesses that have different products or services that they want to promote simultaneously. The theme’s live customizer lets you see changes as you make them, and the code is designed for fast load times.
Best for: Restaurants, Food Service Businesses, Salons, and Fitness Centers
Primary features and design elements: This fun and bold WordPress theme for food businesses gives you versatile layout options, a responsive design, and functionality for creating menus and making reservations. This theme is also a good choice for businesses that want to offer online bookings, such as salons and fitness centers.
Best for: Photography and Portfolio-based Sites
Primary features and design elements: This theme is built for professional photographers and portfolio-based businesses such as interior designers and graphic designers. It comes with an easy-to-use, drag-and-drop page builder, custom widgets (such a social media post carousel), and responsive galleries. It also includes a number of dynamic content modules, including sliders, contact forms, maps, and pricing tables.
Best for: Medical Businesses
Primary features and design elements: This is a clean, professional, and mobile-friendly design for those in the medical field. It includes a news/blog showcase on the homepage, customizable call to action buttons throughout, and responsive email support. Additional features include appointment booking and a staff bio page.
Best for: Lifestyle Writers and Bloggers
Primary features and design elements: Created for lifestyle bloggers and businesses, this theme has a naturally feminine aesthetic, making it a good choice for service companies with softer brands. The appointment booking plug-in makes it ideal for salons and spas, while the custom “About Me” section and social integrations offer a personal touch.
Best for: Pet Stores and Ecommerce Businesses
Primary features and design elements: PetStore is a free WordPress theme that is not only ideal for those in the pet care industry, but is great for any ecommerce business; the built-in product catalog and WooCommerce integration means you can get your store up and running quickly. Plus, the user-friendly interface that requires zero coding knowledge, WordPress live customizer, and easy integration with third-party plug-ins makes PetStore an ecommerce win.
Best for: Gyms and Fitness Centers
Primary features and design elements: As the title suggests, this theme is most suited for sports, fitness, and yoga businesses. Customizing this theme to fit your business is easy with a simple drag-and-drop builder. Additionally, the built-in appointment manager allows you to book personal training and coaching classes as soon as you launch your site.
Best for: Medical and Appointment-based Businesses
Primary features and design elements: Regina Lite is designed for medical practices—and any sort of business that requires appointment scheduling. This free theme comes with a number of important features, including unlimited Google fonts to ensure cross-browser compatibility, retina-ready design for high-definition monitors, and of course, an appointment booking widget. If you need help setting it up, Regina Lite offers friendly online customer support.
Best for: Technology, Design, and Consulting Businesses
Primary features and design elements: This is a simple, sleek WordPress theme that can be customized to serve most business-types and industries, but is ideal for those in the tech space. The minimalist, responsive design is professional, while SEO-optimized features, retina display-ready graphics, and seven different home page options means you can create a website that looks good and fits your business.
Best for: Ecommerce and Fashion Businesses
Primary features and design elements: This ecommerce theme is great for businesses needing an out-of-the-box solution for online sales. It is a multipurpose ecommerce theme that is feature-rich. It is SEO-optimized, fully responsive, includes multiple front page sections and social menus, is translation ready, and supports all major plug-ins, such as WooCommerce, to easily build an online store to Jetpack by WordPress.
Best for: Magazines
Primary features and design elements: There are a limited number of true magazine-style WordPress themes, and GreatMag does a good job of offering online publications a theme that won’t require a ton of customizing. The theme comes with a wealth of Google fonts—which means your site copy will be viewed the same way across different browsers—a 100% responsive design, and a live customizer that lets you view updates before publishing them. It also comes with speedy customer support.
Best for: Real Estate Agencies
Primary features and design elements: It’s not easy to find a real estate WordPress theme where form and function meet. However, for $29, you can get the DreamVilla theme which combines a built-in listing management and search function with a responsive, retina-ready design. To boot, DreamVilla offers the ability to assign agents to new leads, generate maps for listings, and create similar property suggestions to keep visitors browsing on your site.
Best for: Technology Companies
Primary features and design elements: The Slake WordPress theme packs a lot of enterprise-level punch for $29. It boasts a customizable, fully-responsive design, built-in integrations with Mailchimp for email marketing and Contact Form 7 for lead generation, plus pre-designed pages for blogs, company/staff information, and more.
Best for: Salons and Spas
Primary features and design elements: This multipurpose WordPress theme can be customized to suit a multitude of business types, but is best for salons and spas. The design is fully responsive, includes a contact form with validation, WooCommerce integration, one-click content import, built-in Google Maps to help your customers find you, and more. Plus, MonaLisa comes with 24/7 support.
Best for: Food Service Businesses
Price: $17 to $59
Primary features and design elements: The FlyCoffee theme looks a lot more expensive than its $17 price tag—but that’s because $17 only gets you the basic HTML version, which does require coding knowledge. If you’re looking for a drag-and-drop version, the price jumps up to $59. You’ll find that it’s worth the price, though; FlyCoffee utilizes a modern and clean design that is fully responsive and geared towards food service businesses with features for reservations, menus, restaurant history, contacts, and more.
”The customization capabilities [of WordPress] are boundless thanks to thousands of different themes that cater to just about any industry. The platform is set up in such a way that the most novice and most experienced web developers can create a beautiful site. You can create a site using pre-made drag-and-drop page builders, or you can delve into the custom CSS section to add a unique touch.” – Audrey Strasenburgh, SEO Strategist, LogoMix
Frequently Asked Questions (FAQs)
What Are the Best Free WordPress Themes?
There are hundreds of free WordPress themes available, including many in our list above. To determine which is the best free WordPress theme for your business, figure out which elements your site needs and find a theme most closely matches the aesthetic you desire for your site that comes with the elements and features you need.
How Do I Make a Website?
To make a website, you will need a domain name, a web hosting service, and a WordPress account. Using a WordPress theme will simplify the web design process as you won’t need to design anything for scratch—just customize existing features and layouts to suit your business. Learn more in our article on how to build a website.
Where Can I Get Web Design Ideas?
An easy place to start is to look at your competitors or other websites you use. Look for things you like about it and things you don’t like. If you want to save some time, check out our article on the top 29 web design ideas.
Which Elements Does My Site Need?
A good website consists of a number of elements, such as your business location, contact information, testimonials, and more. To get a comprehensive list of everything you should include in your website, read our article on what makes a good website.
Where Can I Find a Web Designer to Help Me?
Even though most WordPress themes require no coding knowledge, some still find it a challenge to build a quality WordPress website. Outsourcing to the pros is often a smart move, and also a time-saver. That’s why we recommend Fiverr—a database of hundreds of experienced freelancers available to help customize your WordPress theme for as little as $5.
Bottom Line: Best WordPress Themes
The best WordPress themes are fully-designed website templates that can be customized with little to no coding knowledge. What constitutes the best WordPress themes will vary based on your needs; to find the best for you, consider design and functionality. Themes that come standard with the elements you need will be easiest to customize and serve your business well.
Keep in mind, however, that successful WordPress websites first require reliable hosting. If you haven’t already chosen your web hosting provider, we recommend Bluehost. They’re not only affordable at $2.95 per month, but provide reliable hosting (99.9% uptime), a free domain, and free email addresses. Sign up for hosting with Bluehost below to start your own WordPress site.