Both blogging and podcasting offer a way to share your expertise, experience, and authority with a global audience. If you are better at speaking than writing or want to interview guests on your show, consider podcasting. If you’re a great writer, you might prefer blogging.
One of the biggest advantages of blogging is the ability to have posts show up in search engine results, whereas a podcast episode only shows when a user specifies they want to view podcast episodes in the results. A way to circumvent this limitation is to create both a podcast and a blog.
Blog vs Podcast Comparison
You Can Go Back And Edit After Publishing
Content Searchable in Google After Publishing
Only if transcribed or user searches for podcasts
Low Set Up Costs
<$4 per month
$9 to $30 per month
When You Should Blog Instead of Podcast
Perhaps some of the biggest differences between a blog and a podcast are that you can’t go back and edit a podcast episode after it airs—you can always delete a podcast episode and re-record it, but that’s not ideal—and there’s no easy way to send search engine traffic to a podcast episode unless you transcribe it.
Reasons to consider blogging instead of podcasting include:
- You Prefer Writing Over Orating: Not everyone is a great speaker, even after practicing for years. Sometimes, people are better off writing their thoughts, opinions, and stories down rather than speaking them.
- Your Concept Monetizes Better When Written: Writing an entire blog post on a single product is easier than if you did an entire podcast episode on a single product. For example, a blog post might show a reader how to easily install crown molding with a revolutionary new product. It’s hard to do that via audio.
- You Want Organic Search Engine Traffic: There are search engines specifically for podcasts, but you can’t do a regular Google search and find a podcast episode matching the search query. You can search Google and find blog posts, because it’s written content.
It’s important to note that Google Podcasts do automatically transcribe podcast dialogue and use it as metadata. However, a user must search specifically for podcasts to find podcast episode results. Give it a try yourself—search “motivational speech” in Google, and you won’t find any podcast episodes. Then, search “motivational speech podcast,” and you will see a section listing podcast episodes specifically.
When deciding between a blog vs podcast, keep in mind that blogging has low startup costs—your only real immediate financial obligation is web hosting. You can get started with Bluehost for just $2.59 per month. Your blog won’t take a whole lot of time to create—you can easily start one in a weekend following this article on how to start a WordPress blog.
When You Should Podcast Instead of Blog
Reasons to podcast instead of blog include:
- When You’re a Better Speaker Than Writer: In the time it takes to perfectly polish a single blog post, you can create many podcast episodes provided you’re a decent enough speaker. If you say “um” and “uh” a lot, you’ll spend a lot of time in post-production trying to edit out those filler words.
- You Want to Interview People: While you can interview people when writing, it’s far more fun to listen to all the little inflection points and nuances in conversation through audio interviews.
Some people argue that podcasting takes a lot longer than writing a blog post, and I can’t say that I agree with that. After blogging for over a decade, I decided to launch a daily podcast. Because I run a small operation, I handled everything myself from production to editing and promotion. It was a lot easier to just edit episodes myself and make them live on iTunes right away rather than communicating back and forth with a crew—especially because I did daily episodes.
In the beginning, I said “um” and “like” way more times than I would ever admit—in every single episode. So, I edited each one out. This took quite a bit longer than I wanted, so eventually, I learned to speak with very little of these filler words, so I didn’t have to spend so much time editing.
If you’ve mastered speaking without filler words and are still taking hours to edit an episode, consider outsourcing editing. You can find a podcast editor using a service like Upwork.
The important thing to understand about podcasting is that you’re not necessarily doing it for your audience in the beginning. Podcast to find your voice and perfect it. Over time, you will get better and better until eventually, you’ve got big names asking to be on your show.
You also don’t need a really long episode to create an impression for your listeners. In fact, many prefer quick episodes that pack a punch—so they can learn a thing or two in each session.
If you have a budget allocated to podcast equipment and hiring help for editing, you may be better suited to podcasting. Equipment comes in a wide variety of prices—from under $50 to thousands of dollars. Hiring a podcast editor can run you $500 to $1,000 per month if you have weekly episodes.
When to Do Both Blogging and Podcasting
One of the biggest complaints about podcasting is the inability to rank episodes in search engines. To help combat this, many podcasters have their episodes transcribed and turned into blog posts. These blog posts will then link back to the original podcast episode in case someone wants to listen to the audio version.
In 2011, a wildly popular podcast called This American Life decided to start transcribing their episodes to better cater to the hearing impaired. They also wanted to improve organic reach and create a better listener experience. After three years of transcribing episodes, the podcast increased web visits by 4.2%, organic search increased by 6.7%, and 7.2% of web visitors read a transcript.
It’s easy to see that as a best practice, most, if not all, podcasters should at least transcribe their episodes. Turning the transcript into a blog post that highlights key information and sections it into an easy-to-read format makes for an even better user experience. And, best of all—it’s much easier to share a blog post than it is a piece of audio.
A popular podcast transcribing service is Temi. You’ll pay $.25 per minute of audio transcribed, and you will need to clean up some of it by hand to make sense. You’ll likely pay quite a bit more if you hire a person to transcribe the audio into a blog post for you. However, your podcast host service may offer an in-house transcription service at better rates, or you can hire a freelancer using a service like Fiverr.
When to Vlog As an Alternative
Vlogging is video blogging, often done using services like YouTube and TikTok. You can share longer videos on YouTube and short clips on TikTok. You can even give a preview of a longer YouTube video in TikTok and place a link to your YouTube channel in your TikTok profile, so users can click to view the entire video. I wrote a guide on how to start a vlog, so be sure to check it out.
You should consider vlogging:
- When Visuals Matter Most: Some niches simply do better visually compared to audio or in written form. An example of a niche best suited for vlogging is makeup or hair tutorials.
- When You Need to Document a Journey: Sure, you can probably document weight loss journeys and everyday life in a blog post, but there’s something about video that makes it easy-to-consume. Share daily journeys through video.
Vlog Example: Cooking With Shereen
Vlog Example: Cog Hill Farm
Jason and Brooke Smith of Cog Hill Farm share what life is like raising their daughter on their Alabama farm. The family releases a new episode every third day, and each one has wholesome family entertainment. You’ll see them hatching eggs, doing chores, making trips to the store with their farm animals in tow, and having dance-offs.
What makes this vlog so special is how incredibly positive each family member is. Whether it’s navigating life in the middle of a pandemic or they’re recovering from an on-the-farm accident, this family sees the silver lining in everything.
How Blogging Works
A blog is an online publication where writers share their thoughts, ideas, and stories on a single website. Sometimes, these articles follow a niche or theme—like food bloggers talking only about food—and other times, the articles are more lifestyle based and touch on a variety of topics like parenting, food, and fitness on a single blog.
These bloggers then share their blog posts with the followers, whether on social media or through email marketing. Readers can also find blog posts when they ask a question on a search engine. If the blogger has optimized the blog post for search engines, their blog posts are more likely to show up at the top of search engine results pages (SERPs).
I recommend using WordPress instead of Wix or Squarespace if you want to make money blogging because most ad and influencer networks require you to use a self-hosted WordPress site. To self-host your blog, you need a blog host like Bluehost. Then, you’ll have to install a theme to change the look and feel of your blog before you can create your first blog post.
Blog Example: The Budgetnista
Tiffany Aliche is The Budgetnista, and she helps readers tackle their personal finances through her blog, courses, and books. You can also find her educating audiences through her many appearances in media like Good Morning America, Today, and MSNBC. What’s most impressive about The Budgetnista is how she helped over 800,000 women around the world save more than $100 million and pay off over $75 million in debt.
How Podcasting Works
A podcast is similar to a blog, except that it’s in audio format only. If bloggers create blogs and YouTubers create channels, podcasters create shows. Each show has many episodes to it, much like your favorite television series. Some podcasters release episodes daily, whereas others release weekly, biweekly, or monthly episodes.
To launch a podcast, you need a podcast host service like Buzzsprout. You’ll pay a monthly fee to this host so it can house your podcast episodes. This fee depends on the number of hours you upload. To record podcast episodes, you can use your smartphone or laptop, but the quality will suffer. Instead, consider investing in podcast equipment like a microphone and recording software. Learn more about podcasting equipment options.
When a new episode airs, listeners can find it in places like iTunes and Spotify, depending on where you ask your host to send your episodes. People then listen to podcasts from their smartphones, their laptops, and sometimes even in the car during their commute.
Podcast Example: Ten Percent Happier
After suffering a panic attack live on Good Morning America, ABC news anchor Dan Harris sought out how to reduce anxiety through meditation. His podcast interviews leading experts in the health and wellness industry like the Dalai Lama. His mission is to teach others how to become 10% happier.
Whether you should choose to blog or create a podcast depends on your budget and how well you speak or write. If you’re a better writer than you are a speaker, you should probably consider blogging. Similarly, if you speak better than you write, consider creating a podcast. There are times it makes sense to do both—many podcasters transcribe their episodes into blog posts.