Like any beginner blogger, you’re probably bursting with ideas to share with the world. However, there’s more to blogging than writing great content. You also need to know how to reach your target readers. To help, we asked experts for their best blogging tips for beginners to make sure you’re off to a great start.
Here are 29 tips to make blogging for beginners a fun and rewarding experience:
1. Find Your Niche
Kevin Duffey, Finance Blogger, Next Level Finance
Beginner bloggers should singularly focus on finding a niche that they can write about from a position of strength and expertise. Research the top blogs in the space and consider if you can write better, more in-depth and with more expertise than these top blogs. If you cannot, consider finding a different niche. Subject matter mastery and expertise is the only way to distinguish your blog in today’s crowded blogosphere. If you can do that, you can build a high quality and engaged audience that will come with a variety of monetization options.
2. Always Ask for Feedback
Adam Cole, Musician and Author, Adam Cole Works, LLC
I would suggest that bloggers always ask for feedback on their blog at the end, and monitor what kinds of blogs get responses. This is an excellent way of gauging the extent to which a blog is making an impact on the readers. This assumes, of course, that the blogger has some way for the readers to comment. It should be easy for them, and the comments should be readable to everyone. It’s also important for the blogger to be able to moderate and remove comments.
3. Focus on Content Quality
David Alexander, Designer, Developer & Digital Marketer, Mazepress.com
Many people set up their blog and pour countless hours into making the design and look perfect before they have really established a good amount of solid content, but it’s far better to start off with a clean and minimal blog that offers the end user value rather than a pretty design. Focus your time and efforts into producing great content and investing an equal or increased amount of time promoting your content with outreach, social media, and focusing on learning some basic SEO skills. This will be a far greater use of your time and lead to better results which will help you stay motivated on continuing to produce new content.
4. Invest in Your Blog’s Overall Look
Jeff Lenney, Owner/Founder, JeffLenney.com
This is a problem I see both newbies and experienced business owners ignoring or neglecting. Invest money in a premium WordPress theme as a nice theme will make your website stand out and look better than most. You should also invest $50 or so in a quality logo. Last but not least, space out your content, paragraphs should not be more than two to three sentences long, and try to add an image, gif, or video every 300-500 words. Also, don’t be afraid of using numbered lists, they also draw the eye and help space out the content and make it more readable.
Learn how to make your own business website in 5 simple steps.
Maggie Aland, Marketing and Review Editor, Fit Small Business
Some business owners create blogs to promote their products online. But you can take it a step further by adding an option to sell your products to your audience. WooCommerce is an ecommerce WordPress plugin that lets you turn your WordPress site to an online store. It offers an easy guide that walks you through the entire setup process including how to set up payments, shipping, tax settings, and adding your products to sell. The basic WooCommerce plugin is free and already offers an extensive list of features but you also have the option of adding extensions for an even more customized online store. Click here to visit WooCommerce.
6. Create a Spreadsheet to Track Impressions
Caitlin Patton, Content Creator, Sophisticaition.com
My biggest tip for a starting blogger is to create a spreadsheet to track all their data impressions. Whenever you share a blog post, be sure to note the vertical, the photo count, word count, etc. After a week, go back and check the time spent on the post, the page views, the click throughs that the post achieved, or other KPIs and log it on your spreadsheet. After months of doing this, you will be able to understand your audience’s behavior as well as the types of content they most enjoy. This information is crucial to partnering with brands, as you are able to estimate your traffic, link clicks, and conversions within each content vertical.
7. Spend Enough Time on Planning Your Blog
Emily Wilson, Blogger and Recipe Developer, This Healthy Table
It can be tempting to launch your blog as soon as you’ve thought of it but giving yourself some time to plan can really pay off. Spend three to six months before you launch creating 30 to 50 pieces of content. When you launch you’ll have lots of content to share on social media, Pinterest, and Google. When new readers come to your blog they’ll be able to click around to many different posts and will view you as an established source. Don’t underestimate the power of those early readers.
8. Use Google Search Console
Raj Shah, Enterprise SEO Professional, House of Ideas
The best tip for beginner bloggers is to set up their website with Google Search Console. This will allow them to accumulate months and years of SEO data, which can help them understand their best blog posts, and the best keywords they can rank for in Google Search.
The Search Console also informs them of any major issues they might have with their blog, that could be hurting them from ranking in Google.
9. Collaborate With Other Bloggers
Taylor Mack, Social Media & Marketing Blogger, Small Biz Refined
Mutual partnerships are essential in the blogging space. This could mean guest posting, swapping backlinks, contributing a quote to a roundup post, or connecting through social media. Even just having a simple conversation can go a long way. Not only does this boost your search engine rankings and increase your website traffic, but it also helps you get through the tough parts of starting a blog from scratch. At first, blogging can feel lonely, and some of the tech can be difficult to figure out. Forming personal connections with others who understand the digital space and the blogger lifestyle will do wonders for your motivation and mindset.
Read our article and learn how to start a blog in 7 easy steps.
Marc Prosser, Co-Founder, Fit Small Business
If you want a highly customized blog, you’ll need a website builder like WordPress that offers more features to personalize your website. And while using WordPress can be challenging for beginners, there are web hosting services that can take the complications out of the website building process. Bluehost allows you to setup WordPress in one click so you can have your blog up and running in no time. They offer domain registration, website hosting, and a business email address for just $2.95 per month. Check out Bluehost’s hosting plans.
11. Create an Avatar of Your Target Audience
Marc Andre, Blogger, VitalDollar.com
You should create an avatar that identifies your ideal reader. Having a clearly defined avatar is extremely helpful because it keeps your content focused and relevant, and when the right people come across your blog, they will love it. Create your avatar with details like age, gender, marital and family status, occupation, income, hobbies, fears, motivations, etc. You can even give him or her a name. Whenever you are writing content, imagine that you are writing specifically for this person. If this person wouldn’t be interested in an article, don’t publish it on your blog. If you do this, you’ll wind up with content that is highly-targeted and ultra-relevant to the audience that you want to target.
12. Be Yourself
Patti Tucker, Owner, Oh, Mrs. Tucker!
You started a blog because you have something to say, something to share. Many struggle with creating content that is authentic and shareable, but if you can imagine sitting across from a friend, having a conversation, you’ll find it easier. From there, simply start. It doesn’t have to be perfect and you can change things even after you hit publish.
13. Find Your Voice
Rob Boirun, Director, CBD-Directory
This seems to be common sense but I know so many other bloggers that just shoot from the hip over time which can be good but doesn’t translate to a specific audience over time. Finding “your voice” more has to do with being that leader in the space that you are writing about. If you are into basket weaving for example, find your voice that relates to other basket weavers and craft that until you are seen as the expert in that space.
14. Meet With Other New Bloggers in Your Niche
Logan Allec, Owner, Blogging Done Right
Find somebody else who just started a blog in your niche and make it a point to have a face-to-face discussion with them on at least a monthly basis. A great place to look for this person is in blogger Facebook groups. Once you’ve found this person, be open with them about your blog by sharing what’s been working and not working for you recently, and in all likelihood they will respond in kind. There is so much success to be made in your blogging niche, so don’t feel that you have to hoard what you’ve learned all to yourself. In fact, the most successful bloggers are those who give the most, not only to their own audience, but also to other bloggers.
Gavin Graham, Editor, Fit Small Business
Part of having an impressive blog worth following is a website that’s visually appealing. If you’re not familiar with coding, but still want a customized website, you can try Wix. Wix is an easy-to-use website builder that offers hundreds of templates and drag and drop software so you can customize your website. Wix lets you create as many pages as your website needs and offers a mobile version of your site for your site visitors on-the-go. Design your website for free.
16. Be Intentional About Your Content Planning
Ben Huber, Co-Owner, DollarSprout
Spend some time planning out two very important things: (1) Your blog categories, and (2) The content that will exist within those categories. Having very focused content categories gives you a laser-focused identity and tells the first-time reader within seconds what your website or blog is about. Pick 3-5 thematically similar categories that are most closely related to your blog topic and try to keep the content you offer neatly within those categories. A tightly-knit site structure also tells search engines what your blog and brand is about. As you continue to produce fresh content, you begin to build authority within those areas helping your content receive increased visibility on search engine results pages (SERPs).
17. Conduct Your Keyword Research
Amy Wright, Content Marketing Consultant, Amy Wright – Content Marketing
Choose a niche and cover it from every angle so you can build a strong reputation as an expert in your field. Topic and keyword research is great place to start. Create a list of terms that represent your area of focus. Then use a keyword research tool to expand that list, making note of the search volume and competitiveness of each term. When you’ve exhausted your research, review your list to find a term to focus on. Ideally, this term will have substantial search volume, but relatively low competition.
18. Be Consistent
Erika Taylor Montgomery, CEO, Three Girls Media Inc.
Consistency is key when blogging. That means posting regularly, down to the same days of the week and exact same time of day. For example, post every Tuesday and Thursday at 10 am. This tactic is important for two reasons; not only does it give your readers something they can rely on so they know when to expect new content, but equally, if not more importantly, it’s to draw the attention of search engines like Google, Yahoo and Bing. By posting at regular intervals you can actually train the search engines to come back to your site at those times to look for new content.
19. Listen to Podcasts
Rhian Williams, Founder, Rhian’s Recipes
There are so many podcasts about almost every aspect of online business, from marketing and blogging to social media, monetisation and affiliate sales that you’re bound to find something that’s right for you. A willingness to learn and a determination to keep improving are crucial to growing your blog, and podcasts are a great way to educate yourself when you’re just getting started. They’re completely free so it’ll save you from spending too much money on training courses when you’re just starting out.
20. Limit Your Marketing Channels
McKinzie Bean, Blogger + Entrepreneur, Moms Make Cents
For new bloggers, I recommend focusing their marketing efforts on one to two platforms. Generally, the fastest free traffic for bloggers is going to come from Pinterest. Focus hard on maximizing your content for that platform and creating a strong strategy. You also can choose one other platform to really dig into. For most niches, this will either be Instagram or Facebook. These platforms are better for cultivating a relationship with your audience where Pinterest is more likely to get you pageviews.
21. Show Personality
Keno Hellmann, CEO & Founder, SelbststaendigKite.de
The most underestimated thing which is very useful in a blogger’s life is your own personality. Readers love to know who is writing and telling a story and the best way to serve such readers is to show your authentic personality. Start with a big picture of yourself showing what you really love to do. Show yourself with your dog, while kitesurfing or whatever describes you as a person the best. Being authentic is the biggest advantage a small business owner and blogger can have. So use it and readers will love to be a part of your community.
22. Learn the Technical Side of Blogging
Jeremy Rose, Director, CertaHosting
Keeping a blog doesn’t just mean writing – it means learning how to use the platform you’re publishing your content with, but also learning about visuals, advertising, SEO, etc. I always recommend people who’re just starting blogging to use WordPress because I think it’s far the best and easiest for bloggers to use.
23. Write Visually Attractive Content
Brett Helling, CEO, Gig Worker
Add visually attractive content to attract the audience into reading more content and enjoying the content. If you spend 12 hours on creating evergreen long-form visual content (maps, infographics, video, pictures, GIFS, and illustrations) on informational topics (rather than promotional topics), you should spend 60 hours at least on promoting it to see great results. By adopting this strategy, Google ensures that the blog or website is legit.
24. Stay Clear of Popular or Competitive Topics
Jason Lavis, Partner & Webmaster, Drillers
Regardless of whether you tell yourself that you aren’t doing it for the money, or don’t mind if people read your work, you need money and/or attention to keep going. The vast majority of new bloggers give up within a year. Why? Because they get no visitors, and make no money. My first three blogs were about finance, property, and fat loss. I had no bona fide expertise in any of these niches. Even worse, they’re so competitive, there was little to no chance that my blogs would get traction or make money. Take some time to learn a little about online marketing, and you’ll see that the most profitable spaces are completely monopolised.
25. Leverage Social Media Groups for Blog Traffic
Andrei Vasilescu, CEO and Digital Marketing Specialist, DontPayFull
If you can get the attention of a number of social media groups in your niche you will be able to increase your blog traffic in very short period. You have to thoroughly research in the communities to precisely know what kind of information about your niche the members mostly engage with. Start posting very brief summaries of your own blog contents in these groups or communities in crisp and very much engaging manner with respective links. Within a few weeks you will start getting a good number of regular viewers in your blog page and the count will grow fast if the viewers find your pieces truly relevant, interesting, and informative. If the members of these social media groups share the links of your blog contents in their own profiles, within a few months your blog will be flooded with viewers.
26. Use Article Marketing to Promote Your Blog
Illia Termeno, Director, Extrabrains Marketing Agency
Write interesting articles on the topics related to your niche in high PR article submission directories such as LinkedIn, Medium.com, and Tumblr with the backlink to your blog. In this way, you will increase your blog authority, and your blog will rank well in search engines. Offer your articles as guest posts to other bloggers. Try to write at least one article a week and submit it to a good authority blog in your niche. Guest posting on high traffic and high PR blogs will give you more exposure and quality backlinks. You are likely to get traffic from the guest post and increase your own perceived authority.
27. Sign Up for an Affiliate Program
Charlotte Ang, SEO Consultant, Traffic Bees
Sign up for the Amazon affiliate program before researching and reviewing on products in your niche. Blog about products that you are interested in and can rave about. When you have a sizeable audience, start to introduce one or two affiliate products in your reviews subtly. Keep your reviews authentic and interesting to ensure you provide value to your audience. When your audience or readers purchase something from Amazon through your link, you will earn a commission and you are on your way to successfully monetising your blog.
28. Study Copywriting
Yaniv Masjedi, CMO, Nextiva
There is a big difference between content (which blogging falls under) and copy. However, if your blog post is to serve any purpose–besides being a reference guide for your subject matter expertise–you need to learn copywriting. Effective copy will bolster your CTAs, increase click-through rates (CTRs), and conversions to sales/customers. My suggestion: look up some great groups on Facebook and elsewhere that offer learning resources and constructive critiques of copy.
Blogging for beginners can seem daunting when you consider all the technical aspects of the job, but it gets easier as you go. Keep in mind our list of blogging tips for beginners to help you launch you blogging career in no time.
Got more blogging tips for beginners worth sharing? Let us know in the comments.