BoldLeads Review: Is It Right for Your Real Estate Business?
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Jealie is a staff writer at Fit Small Business, specializing in real estate education.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
BoldLeads is one of our top real estate lead generation companies earning a 4.75 out of 5 rating. Our criteria is based on 24 evaluation factors that are crucial to real estate professionals like lead generation features, pricing, advanced features, customer reviews, and ease of use. BoldLeads reviews and our analysis found that it is ideal for real estate agents and teams who want to scale lead generation by outsourcing advertising campaigns and automating follow-up.
If you’re wondering how much BoldLeads costs and what the BoldLeads testimonials say, continue reading to learn about the platform’s features, pricing structure, and BoldLeads.com reviews based on their customer experiences.
Overall Score:
4.75 / 5
What We Like
- Exclusive leads
- Extensive customer support and training
- Managed PPC ads
- Customizable follow-up funnels
- Email and text templates
What's Missing
- Inconsistent lead quality
- Costs add up quickly
- Required 6- to 12-month contract
- CRM lacks advanced features
- Market reports are only available on the highest-tier plan
Recommended For:
- Individual real estate agents who are looking to generate more leads
- Growing real estate teams that need a centralized place to manage leads
- Small real estate brokerages ready to scale lead generation efforts
Not Recommended For:
- Budget-conscious agents who are looking for free solutions
- Individuals or teams who want to focus on organic growth
- Enterprise-level brokerages that need advanced analytics
BoldLeads Monthly Pricing
- Lite: $499 per user, includes basic CRM features
- Professional: $699 per user, includes everything in the Lite plan plus text concierge feature
- Advanced: $1,399 per user, includes everything in the Professional plan plus IDX website and market reports
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BoldLeads Reviews: What Users Think of BoldLeads
Recent BoldLeads reviews reveal mixed feedback regarding customers’ experience with the platform. Some users noted that its extensive live webinars and help center support are beneficial for their success. They also shared that its lead generation and conversion tools helped them improve their real estate lead generation strategy over time. It earned the following scores from these trustworthy review sites:
- Featured Customers: 4.7 out of 5 based on 954 BoldLeads reviews
- G2: 2.3 out of 5 based on 117 BoldLeads reviews
However, several users have complained about the quality of the leads they’ve received, noting that some leads won’t respond to calls, texts, or emails and that BoldLeads send them dead-end leads. Although leads from Real Geeks aren’t exclusive, they could potentially generate higher-quality leads.
Would Our Expert Use BoldLeads?
Based on our BoldLeads review, we recommend it as a real estate lead generation platform for its user-friendly and intuitive dashboard that shows all your leads in one place. Its integration with 5,000-plus apps, including Zapier, Insightly, Follow Up Boss, LionDesk, and Market Leader, are our favorite features of the BoldLeads services. It also provides a help center and BoldLeads blueprint, which are available 24/7 to walk you through any problem with the software.
However, we are disappointed that BoldLeads doesn’t offer a free plan, so real estate professionals who aren’t already generating revenue may find it expensive. Consider Zoho CRM, since it provides a free plan for small real estate teams and a range of affordable pricing options. It also has artificial intelligence (AI) capabilities and an easy-to-set-up and use platform—making it an excellent choice for novice users.
BoldLeads Alternatives
Software |  |  |  |  |
|---|---|---|---|---|
Best For | Individuals and teams who want an all-in-one solution to generate and nurture leads | Real estate professionals seeking both leads and marketing tools, like a customizable website and CRM | Best for its expert-built websites and code-free, real estate-specific website builder for agents and brokerages | Ideal for real estate agents and brokers seeking buyer leads with costs varying by market |
Key Features |
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Starting Price | $299 per month | $129 per month | $79 per month | Depending on the ZIP code; the average cost starts at $20 per lead |
Learn More | or | or | or | or |
BoldLeads Plans & Pricing
How much is BoldLeads to purchase? BoldLeads pricing is divided into three paid plans with monthly fees starting at $499. All plans offer exclusive leads, professionally managed advertising, and access to CRM and follow-up tools. Plus, customer support, lead conversion webinars, and daily training are available to any of BoldLeads’ users anytime. All subscriptions are for six to 12 months, and you can pay monthly or annually.
Plans | Lite | Professional | Advanced |
|---|---|---|---|
Who Plan Is Best For | Agents and small teams focused on generating leads | Growing agents and teams looking to increase volume and efficiency | Teams and brokerages with the resources to multiply their volume |
Monthly Pricing ($/User/Month) | $499 | $699 | $1,399 |
Exclusive Leads | ✓ | ✓ | ✓ |
Professional Ad Management | ✓ | ✓ | ✓ |
Proven Landing Pages | ✓ | ✓ | ✓ |
CRM | ✓ | ✓ | ✓ |
Automated Follow-up | ✓ | ✓ | ✓ |
Email Marketing | ✓ | ✓ | ✓ |
Text Concierge | ✕ | ✓ | ✓ |
IDX Website | ✕ | ✕ | ✓ |
Market Reports | ✕ | ✕ | ✓ |
For a further breakdown of each of the BoldLeads plans, click on each plan below:
Lite Plan
BoldLeads pricing for the entry-level plan includes essential lead generation features, like exclusive leads, professional ad management, and the BoldLeads CRM. It also has automated follow-up tools and email marketing capabilities. The ad management feature pairs with the proven landing pages so that your managed ad campaigns drive traffic to landing pages that have been tested and proven to generate high conversion rates.
Professional Plan
The Professional plan provides the same lead generation and nurturing tools as the Lite plan, but it’s designed particularly for agents and teams who are already successful in real estate. It provides a higher volume of exclusive leads plus adds the text concierge feature. The text concierge both texts and calls your leads, so they’re more likely to convert as soon as you receive the contact information.
Advanced Plan
BoldLeads’ features in the Professional plan, this plan provides the most significant volume of exclusive leads and adds an IDX website and automated market reports. You’ll receive a complete website with landing pages for your ad campaigns, and you’ll be able to provide a much higher level of value to clients with reports about the market. The features within the Advanced plan allow agents to increase their volume massively.
General & Advanced Features
BoldLeads’ core features include exclusive real estate buyer and seller leads, plug-and-play advertising, and email and SMS follow-up tools. It also tracks each lead’s activity and gives you engagement indicators, such as opening and replying to texts or emails. Plus, each lead is organized by status, which helps you stay organized and focused on the highest priorities.
BoldLeads lead nurturing interface
Let’s take a closer look below at some of the key and niche features that BoldLeads offers to learn more about how it can help you manage and better position your real estate investment properties on the market.
Real Estate Lead Generation
- Exclusive leads within your ZIP code
- Ad management
- Proven landing pages
BoldLeads dashboard
There’s a reason why BoldLeads is ranked as one of the best real estate lead generation companies. It’s one of the few lead generation channels offering exclusive leads, so you don’t have to compete with multiple other agents for each conversion. In addition, the text concierge automatically qualifies each lead, giving you a clear view of each lead’s status from the get-go and allowing for better conversion rates. If you’re looking to get more leads and deals, BoldLeads could be the right tool to get you there.
Follow-up Funnels
- Text concierge
- Premade funnels
- Email and text templates
Example seller alert from BoldLeads
Using BoldLeads, you don’t have to reinvent the wheel and create a complete sales funnel from scratch. Instead, take advantage of the nurturing funnels that the marketing professionals at BoldLeads have already tested and proven effective. Their funnel presets are also customizable and are layered with emails, texts, and even ringless voicemails. You can start using the funnels immediately or customize them to fit your brand and voice.
Client Relationship Manager (CRM)
- Engagement indicators
- Task reminders
- Lead status
BoldLeads CRM interface
The BoldLeads CRM automatically imports and gathers the contact information of every lead found through the ad campaigns. Then it continually tracks their activity and engagement, qualifying them accurately. By seeing how each lead interacts with your messages, you can prevent any leads ready to convert from falling through the cracks.
Customer Support & Training
- Coaching
- BoldLeads blueprint
- Lead conversion webinars
- Help center
BoldLeads help center
In the BoldLeads help center alone, hundreds of articles answer questions in detail. You can find answers to questions about using the software, best practices, and ways to improve the results you receive from BoldLeads. Beyond the help center, you can go through the BoldLeads blueprint after you sign up to get a complete understanding of how to use the tool, and you can reach out to the client care team via chat, email, or phone.
Third-party Integrations
- Can connect to 5,000-plus apps through Zapier
- Marketing automation tools
- Drip emails and contact management
- Sales and CRM tools
BoldLeads integrations
BoldLeads can be even more efficient and advanced by integrating it with other software and real estate CRMs. For instance, by integrating BoldLeads with LionDesk, you can use transaction management tools to continue tracking your contacts through the purchasing stage.
On the other hand, simple integration with Gmail can prevent you from checking multiple email platforms and cutting down productivity. BoldLeads integrates directly with a variety of management tools and with over 5,000 other apps through Zapier. You can use BoldLeads with tools for analytics, communication, tracking, messaging, and automation.
Ease of Use
BoldLeads is very intuitive and easy to use for most agents. Because it uses pay-per-click (PPC) ads to generate leads and allows you to outsource the technical elements of running ad campaigns, the remaining features are very user-friendly.
BoldLeads lead generation process
Plus, if you are confused, the help center and BoldLeads blueprint are available 24/7 to walk you through any problem with the software.
How We Evaluated BoldLeads
The top real estate lead generation companies for realtors offer tools and features that assist agents and brokerages in generating and converting more leads to clients. We examined lead generation companies for realtors based on the following criteria:
25%
Pricing
25%
General Features
25%
Lead Generation and Advanced Features
10%
Expert Rating
10%
Customer Reviews
5%
Ease of Use
25% of Overall Score
While budgetary constraints must be met, cost-per-lead and ROI are arguably more important than the actual monetary cost. We evaluated each option to find companies offering the best value for the money.
25% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
We searched for companies that either include a lead generation website or integrate with IDX platforms. We also looked for those with client relationship management (CRM) capabilities, social media integrations, and features like workflow automation, trigger and alert-setting, and marketing assistance.
10% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as popularity and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation company.
5% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
*Percentages of overall score
Bottom Line
BoldLeads is an easy-to-use platform for real estate lead generation and conversion. With managed ad campaigns, preset funnels, and a text concierge, it helps real estate agents, teams, and brokerages increase their volume with efficiency.
