BombBomb is a video editing and marketing tool that helps you create and share videos with leads via email, text, and social media. BombBomb plans are priced between $468 and $1,499/year and offer a range of video and email marketing tools. Choose the BombBomb Prompt plan for real estate-specific video tools and comprehensive email marketing features.
If you and your agents want to follow up with buyer and seller leads but don’t want to seem impersonal, BombBomb is a great way to send meaningful content. Not only can you create personalized videos to send to your contacts, but BombBomb also lets you automate video texts and emails for birthdays, home purchase anniversaries, and more. Schedule a demo with BombBomb to see if the platform will work for you..
How BombBomb Works
BombBomb is a video creation and marketing platform that helps agents and other sales professionals develop marketing campaigns through video-enhanced communications. Use BombBomb to create videos on your phone or computer and insert them into emails, texts, and social media. Instead of embedding videos manually, you can send videos to leads without leaving the dashboard.
In addition, BombBomb can help real estate agents create personalized, targeted emails using custom video forms and evaluate their efficacy with A/B testing and lead reports. Agents can use the video format and editing tools that come standard or add individual custom templates for $250 each. What’s more, BombBomb offers users a variety of online resources and customer support options to help optimize the platform.
With the range of features and services available through BombBomb, sales professionals have ample tools to film, edit, and send videos to leads. However, BombBomb shines when it comes to their real estate-specific Prompt plan. Not only can you create videos, but BombBomb’s advanced real estate tools also help you create email drip campaigns using custom-branded design tools, follow up on important anniversaries, and optimize nurture campaigns with A/B testing.
Who BombBomb Is Right For
BombBomb offers three standard packages and custom services to meet the needs of every business. The range of services and price points means the platform is ideal for everyone. For example, small business owners should try the Individual plan, high-volume sales professionals should try Individual Plus, and real estate agents will benefit most from Prompt.
BombBomb is a great tool for the following types of professionals:
- Small business owners: Small business owners can use the Individual or Individual Plus plan to create videos and send them to up to 2,500 contacts
- Sales professionals: Sales professionals who have a large number of contacts in their customer relationship management (CRM) tool should use the BombBomb Individual Plus plan to send unlimited emails to up to 3,500 contacts
- Real estate agents & brokers: BombBomb’s Prompt plan was designed to provide real estate agents a comprehensive email marketing platform optimized with a personalized video
As a general video marketing company, BombBomb is a great option for any small business or sales professional. However, BombBomb’s services shine when it comes to real estate because of their Prompt package, which offers comprehensive real estate marketing tools.
BombBomb pricing offers three options: Individual ($468 per year), Individual Plus ($588 per year), and Prompt ($1,499 per year); you can also purchase templates for $250 each. Pricing is based on your number of contacts and scope of marketing tools. However, real estate agents who want BombBomb’s comprehensive realty-oriented tools should choose the more advanced Prompt plan.
Each of BombBomb’s packages includes unlimited video emails and a set number of email contacts. In addition, all of the packages include a mobile app, video email tracking capabilities, and help through group coaching sessions. Automation, more advanced support, and real estate-specific tools like nurture campaigns and A/B testing are available in advanced plans.
BombBomb Tiered Features
|Gmail App & Chrome Extension|
|Group Coaching Sessions|
|Automations & Video Forms|
|Front-of-the-Line Phone & Email Support|
|Personalized Setup & Educational Training Videos|
|Prewritten Real Estate Emails & Custom-branded Email Design Tools|
|Buyer & Seller Nurture Campaigns|
|Automatic A/B Testing|
|Home Purchase Anniversaries, Birthday Greetings & Holiday Emails|
|Private Facebook Group|
The Individual plan is BombBomb’s entry-level package for small business owners who want to add custom videos to their email marketing scheme. In addition to unlimited video emails and 2,500 email contacts, the package provides users with access to the mobile app from the field. Sales professionals can also track email engagement and learn how to optimize the platform’s features through group coaching sessions.
Individual plan features are not real estate-specific and only provide basic email marketing tools like sending and tracking. The tools are enough for some small business owners, but may not include enough contacts or automation tools for sales professionals. If you’re a real estate agent and have room in your budget, opt for the Individual Plus or, ideally, the Prompt plan to take full advantage of BombBomb’s email marketing capabilities.
BombBomb Individual Plus features a few more advanced video email tools than Individual and was designed for sales professionals. In addition to letting users send emails to more contacts, Individual Plus includes automation tools and video forms to simplify video marketing. What’s more, this mid-level plan includes greater customer service options with front-of-the-line phone and email support.
As with the Individual plan, BombBomb’s Individual Plus plan is not real estate-specific. However, Plus does help sales professionals stay on top of their contact lists by automating marketing emails — a feature not available in the base plan. Even so, real estate agents and brokerages will still benefit more from Prompt’s advanced marketing tools.
Prompt is BombBomb’s real estate-specific package that offers agents and brokers an all-in-one marketing platform with advanced features. The package includes an annual Individual Plus subscription as well as a variety of marketing tools including 16 made-for-you and sent-for-you campaigns, automated follow-ups, A/B testing, and one-on-one onboarding and lead uploading.
BombBomb’s Individual and Individual Plus plans offer general video marketing tools for sales professionals. For the most comprehensive real estate-specific tools, however, real estate agents should choose the Prompt option. Not only does the option include more extensive email templates and design resources, but the customer support is the most extensive available through BombBomb.
“BombBomb makes it easy and fun to send videos through email, Slack, and other online channels. Their new mobile app, BombBomb Inbox, makes sending video emails from your phone incredibly easy too. It’s a great way to build relationships and trust online. You can record for any device: inbox, mobile, and web. You can also record yourself, your screen or both. This makes it easy to review documents, give presentations, or educate your prospects and clients all within one video.
As far as notifications go, you receive live alerts when people open, click, or play your videos. This lets you know exactly who to follow up with and helps narrow your message. BombBomb also supplies tracking summaries, relationship scores, list segmenting, and other insightful KPIs [key performance indicators]. 10/10 would recommend using BombBomb for real estate.”
— Bailey Brown, Search Engine Marketing Specialist, Summit Digital Marketing
How to Create Real Estate Videos With BombBomb
Regardless of the BombBomb plan, you can use the platform to create eye-catching, targeted videos for leads and existing clients. Additionally, BombBomb’s Prompt plan lets real estate agents create comprehensive, real estate-specific marketing emails. Optimize BombBomb by integrating with third-party apps, using available templates, tracking engagement, and more.
Here are the six steps to creating real estate videos with BombBomb Prompt.
1. Optimize Your Dashboard With Integrations
BombBomb integrates with a variety of general apps like Google and YouTube, plus ample real estate CRMs, transaction management tools, and more. If you already have a top CRM like Real Geeks in place, BombBomb lets you create personal video emails, send them straight to targeted email lists, and then track opens, clicks, and plays in your Real Geeks dashboard.
BombBomb also links with BoomTown to grow leads, Dotloop to help manage real estate transactions, and Zillow Group Mortgages to get clients to the finish line. Plus, if you use a real estate blog to grow and convert leads, integrate BombBomb with Keeping Matters Current to add informative newsletters to your video emails.
2. Start With BombBomb Templates
As part of the BombBomb Prompt plan, agents have access to a custom email design to match your agency’s aesthetic. This includes 87 custom-branded email designs that are consistent with your brand and designed to increase engagement and responses. BombBomb also helps you promote your properties and nurture buyers and sellers through long-term campaigns using nearly 100 prewritten email templates.
BombBomb pricing plans also provide an à la carte template service for $250 per template, where a member of the BombBomb design team is assigned to help choose an email template and branding tools that set your business apart. Make the most of your video marketing campaigns by using BombBomb’s templates to create effective lead nurturing emails and strategies in less time.
3. Optimize Your Video Emails
Video content is more engaging and impactful than basic text-based emails, so you should make your videos as high-quality as possible. With BombBomb, you don’t need high-tech video equipment — your phone and webcam will work — but content and composition are important. Plan your script, maintain a professional appearance, and craft your video and email in a way that grabs a prospect’s attention without overwhelming them with content.
Ways to optimize your videos include:
- Practice, practice, practice: If you’re experienced with video marketing, you may not need to practice. However, agents new to the platform should take some time to get comfortable with recording before sending their first email.
- Include a call-to-action (CTA): Incorporate a call-to-action into your next email campaign to encourage leads to engage with your content, contact you, or otherwise respond to the video.
- Send a personalized message: Include personalized text with your video to control how the email will display in your contact’s email list and to ensure the video isn’t chopped from the end of the email.
- Keep it short and sweet: Limit your videos to less than a minute in length and begin emails with a simple, informative subject line.
4. Automate Your Emails
BombBomb helps you make the most of your video email content by automating the sending of everything from bulk campaigns to individual emails for birthdays and home purchase anniversaries. Prompt users receive 16 reminders every year to help them regularly follow up with video content. The platform then creates a report including the most engaged email contacts and follow-up tips based on the specific campaign.
To take advantage of BombBomb’s automation capabilities, create a drip campaign by selecting “Automations” in the top toolbar. Then, select “New Automation,” add an existing email from your list of composed communications, choose a send time, and add the appropriate contacts. This tool lets you create automations that are customized to your preferences and target audience, making it a great way to expand the reach and impact of your video emails.
5. Download the BombBomb App
The BombBomb mobile app is available for Android and iOS devices and lets all BombBomb customers film and send videos from their phone or tablet. The app also lets real estate agents and other sales professionals share videos via text and social media. Plus, push notifications alert you whenever a contact opens an email and plays an embedded video.
6. Track Client Engagement
In addition to providing follow up reports regarding BombBomb’s automated Prompt campaigns, the platform helps agents track client engagement. BombBomb helps you understand your drip campaigns by sharing data about the total video and email views, individual views, device usage, and more. Use the tools to evaluate which emails are reaching the largest audience and converting the most leads to sales and listings.
You can also view a lead’s Relationship Score, which is based on user opens, clicks, plays, forwards, and shares. BombBomb provides individual analytics by comparing all of the email and video engagement data to determine which of your leads are most engaged — or not engaged — with your content. These tools help you identify the strongest and weakest prospects so you can segment contact lists and nurture prospects strategically.
In general, BombBomb has excellent reviews for features, ease of use, and customer service. Users find that the dashboard is streamlined and user-friendly and that the software enables them to increase conversions with personalized communications. However, some BombBomb customers find that custom email templates are difficult to modify and that the mobile app is glitchy.
Alternatives to BombBomb
If you want to incorporate video content in your marketing texts and emails, but don’t have room in your budget for BombBomb, consider an alternative like Dubb or a freelance service like Fiverr. These alternatives are a terrific way to discover whether video helps you convert leads without having to commit to a monthly or annual payment.
Dubb is a video platform that allows sales professionals and real estate agents to create and send personalized video content to leads. The platform integrates with numerous third-party apps like Salesforce, HubSpot, and a variety of social media sites to create a customized and robust user experience. Prices are customized based on your needs, but it offers a Forever Free plan that lets you create 25 videos and take advantage of features like its mobile app.
Fiverr is an online platform that lets you hire experienced freelancers for as little as $5 per job. Hiring a freelancer to create real estate video content can be more affordable than subscribing to a monthly real estate video marketing service and gives you the flexibility to work with a variety of professionals to meet individual project needs. Sign up for Fiverr to start searching for a freelancer to help write video scripts, edit content, and schedule your real estate marketing videos.
Frequently Asked Questions (FAQs)
What Is Video Marketing?
Video marketing is the practice of including personalized videos, eye-catching product videos, and more in your marketing campaigns. Agents can use video to communicate directly with leads by sending short follow-up videos through text or email. Furthermore, sales professionals can create informative product videos to send directly to leads, share on social media, or post on their blog to build a web presence.
Why Choose Video Email Marketing?
Video marketing enables real estate agents to send personalized and targeted content to their leads. Not only does video content let you communicate with your leads face-to-face, just including the word video in a subject line increases open rates by about 6%. If you want to incorporate video into your marketing strategy, check out our list of real estate video examples for some inspiration.
What Are the Reviews of BombBomb?
Most users find BombBomb to be an easy-to-use and helpful tool for creating videos for their business. Plus, they don’t feel they need a technical background to use the tool. Capterra gives BombBomb 4.5 out of five stars, and Dubb gives it five out of five stars, both citing its library of integrations and the ability to manage contacts and emails as strengths of the platform.
The Bottom Line
BombBomb helps real estate agents and sales professionals create engaging video content to send prospects and clients. The platform lets agents using the Prompt plan to automate email campaigns, use A/B testing, and more. Try BombBomb if you want to spice up your existing marketing strategy or create new email campaigns using personalized video. Click below to get started.