Bombora is a marketing analytics software that combines business-to-business (B2B) intent data to provide marketing and sales insights. Its key features include segmentation, lead intelligence and analytics, omnichannel tracking, revenue planning, and more. In this article, we cover Bombora reviews and pricing. Ready to get started? Visit its website.
Bombora pricing is not readily available on its website. Interested users may contact its sales team to obtain current rates. Fees for similar platforms start from $70 to $299 while the more extensive platforms start from $300 to $749 per month depending on the features included.
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Summary of Positive Bombora Reviews
Users who gave Bombora a positive review said that it has an intuitive user interface and a responsive client success team. Some of them appreciate its Salesforce integration because they can view real-time account updates.
One user who gave Bombora a positive review in G2 commended its client success team for its excellent support and fast response to requests and inquiries. He noted that the software can request new intent topics that results in useful and extensive data. He shared that this has given his team useful results on surge data. He also appreciates the Salesforce integration because he can deliver reports directly to sales teams.
Summary of Negative Bombora Reviews
Users who gave Bombora a negative review said that surge data is at a company level, not at an individual level, and this can be misleading for larger target accounts. They also complained that there’s a need to use another application to further narrow targets.
One user who gave Bombora a negative review in G2 commented that the software doesn’t provide complete visibility as to why certain companies are surging on specific topics. He said that this can be a waste of time as it can give them misleading prospects.
Check out the list below of some of Bombora’s features:
- Lead intelligence and analysis
- Market and account-level insights
- Predictive scoring
- Omnichannel tracking
- Revenue planning
- Email campaigns
- And more
How can users utilize marketing insights coming from Bombora?
Bombora users can utilize visitor insight reports to measure the effectiveness of marketing and account-based programs. They can also use the insights to optimize website content and to generate warm leads for sales.
How does Bombora calculate website engagement?
Bombora uses a proprietary algorithm to measure website engagement using several factors, including dwell time, scroll depth and velocity, and time between scrolls.
Here is a list of some of Bombora’s popular integrations: