Brand24 is a cloud-based social media analytics and listening software that gives small and medium-sized business further sales opportunities through social searches and competitor knowledge functions. Its features include real-time analytics, sentiment analysis, mentions feed, and more. In this article, we cover Brand24 reviews and pricing. Ready to get started? Sign up for free.
What Brand24 Does Well
Users who gave Brand24 a positive review said that it saves them a lot of time in monitoring social posts and forums for brand mentions. They added that the customer service is effective, and that pricing is very economical, considering the features that it offers.
One user who gave Brand24 a positive review on GetApp said that it helps him focus on responding to all mentions of his brand online because the tool monitors the posts for him. He added that while there is a little learning curve, the customer support team is very helpful in guiding users.
What Brand24 Does Not Do Well
Users who gave Brand24 a negative review commented that some features such as insight generation and sentiment analysis can be improved and that it needs a more sophisticated keyword search logic to provide more detailed data. They added that the mobile application is not as streamlined as the desktop version.
One user who gave Brand24 a negative review on GetApp commented that the interface and visualization can be improved to make it more interactive and appealing to the user, especially when using the mobile application. He added that there should be more flexibility to go back and capture historical data and add more complicated search features.
Brand24 offers three subscription plans: Plus: ($49/Month), Premium ($99/Month), and Max ($399/Month). The main differences between the plans include the number of mentions per month, users, and frequency of update, as well as access to premium features such as live help, PDF reports, and Excel file export.
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Check out the list below of some of Brand24’s features:
- Real-time Analytics
- Social Media Listening
- Mentions Feed
- Discussion Volume Chart
- Mention Analytics
- Influence Scoring
- Sentiment Analysis
What platforms/websites are monitored by Brand24?
Brand24 looks for mentions in publicly available places on the internet. This means it collects mentions from Facebook, Twitter, YouTube, Instagram, and other photo and video sharing sites, as well as blogs, forums, news outlets, and on other publicly-available websites.
What is Influencer Score?
Influencer Score indicates how much authority a given source has on the web. The algorithm for computing an Influencer Score is based on the number of followers a source has in social media or the number of visits a website has. Influencer Score can help identify social media authors that might become brand ambassadors or product endorsers.
Here is a list of some of Brand24’s popular integrations: