Braze is a growth marketing automation and mobile marketing platform that enables businesses to engage with their customers across various channels. It offers tools for cross-channel personalization, life cycle engagement orchestration, data agility and management, and more. In this article, we cover Braze reviews and pricing. Ready to get started? Request a demo.
Braze pricing is not published on its website. It has four subscription plans: Growth, Advanced, Pro, and Enterprise. Pricing for providers similar to Braze can cost between $50 and $150 per month for apps with basic functionalities, and $200 to $350 per month for more advanced applications. Interested users may contact Braze’s sales team for specific pricing details.
Ready to get started with Braze? Request a demo.
Summary of Positive Braze Reviews
Users who gave positive Braze reviews online said that the platform is simple and intuitive. They added that they can now execute multiple channel campaigns very quickly through the easy system. Others described it as a very powerful tool for marketing automation. Good customer service was also mentioned.
One user who gave Braze a positive review on G2 shared that he was able to increase engagement with his customers and streamline the use of apps and websites. He stated that he saw improvements in both weekly and monthly customer retention. Lastly, he commended the software for making it easy for him to experiment quickly with new ideas that will boost the marketing of his business.
Summary of Negative Braze Reviews
Users who gave negative Braze reviews online reported that there are limitations to the software’s analytics and reporting. Most of the users would like to have access to more in-depth data analysis and flexible formatting. Some of them also mentioned that is price is quite steep.
One user who gave Braze a negative review on Capterra said that analytics in the Canvas section is confusing. He described that the section doesn’t give him the detailed information he needs. Lastly, he added that editing templates can be glitchy if he doesn’t comply with the template guidelines.
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Check out the list below of some of Braze’s features:
- Historical and real-time access to target responses
- Borderless engagement
- Campaign optimization
- Interactive feedback loop
- AI data-based suggestions
- Currents data streaming tool
- And more
Here is a list of some of Braze’s popular integrations:
- Microsoft Azure
What does Braze’s Canvas feature do?
Canvas is Braze’s customer journey tool. It is meant to help users convert customer data via well-timed messaging, data-based paths to conversions, and continuity across channels.
How does Braze’s AI capability benefit users?
The artificial intelligence (AI) capability gives users access to predictive insights to gain perspective on the next steps and smart experimentation methods. This function helps users boost their marketing campaigns.
Have you read these Braze reviews and are still not sure if it’s the right fit for you? Read our reviews of all top mobile marketing software providers or check out one of these three Braze competitors.