BrightLocal is a professional SEO software that is designed for small businesses and freelancers. We compiled user reviews from around the web to determine what BrightLocal customers think about the company. We also compared the most common pricing options for small business owners.
For an in-depth comparison of three top SEO software providers, read our SEO software buyer’s guide.
BrightLocal Customer Reviews
Summary of User Reviews
We scoured hundreds of reviews and found that BrightLocal has mainly positive reviews. Here’s what we found:
What BrightLocal does well:
According to the positive reviews online, BrightLocal is easy to use and delivers positive results for most clients. Users commend the company for its fair pricing, simple tools, and easy-to-use interface. More importantly, BrightLocal regularly updates their software to manage bugs and issues.
What BrightLocal does not do well:
According to the negative reviews online, BrightLocal has poor customer support due to the lack of problem resolution response. According to users, the support tickets take a long time to resolve, often taking as long as two to three weeks.
Most Helpful Positive User Review
One user on TrustPilot said that they have been using BrightLocal for years and use it mostly for deep citation audits for clients. She likes the handy SEO tools as well as the continuous updates of the existing products. The user noted that BrightLocal’s sales team is also quite helpful when it comes to offering what the customer truly needs.
Most Helpful Negative User Review
One user on G2 Crowd dislikes the fact that the SEO tools on BrightLocal are outdated. They also mentioned that there were some formatting issues for long company names in the forms. Their biggest complaint stems from the fact that they started a campaign that was not earning them any returns on investment. She felt that the issue came from the customer service team not seeing the complaint ticket of the client.
Other BrightLocal User Reviews From Around the Web
|*Average ratings as of July 8th, 2017|
BrightLocal has three pricing options. The most affordable one is their Single Business Plan which costs $29 a month. Their most expensive plan is the SEO Pro Plan which is priced at $79 a month. The main difference between the plans are the number of search ranking reports, citation reports, and SEO audit and sales reports.
|Search Ranking Reports|
|Keywords per Report|
|Citation & NAP Reports|
|Full SEO Audit & Sales Report|
|White Label Reports and Emails|
|Full API Access|
The features offered by SEO software services are designed to show clients how their pages can rank better on search engine results pages. If you want to know more on how this works, visit our guide to building links.
Best Pricing Option for Small Business Owners
The best pricing options for small business owners is the Single Business Plan. With one business, clients will probably not need more than 5 keyword searches and 1 SEO report a month.