Buffer is a social media management program that allows businesses to manage multiple social media accounts in a single platform. The program allows users to schedule their posts and track the performance of their content. We compiled Buffer reviews from around the web and determined that it generally has positive ratings. We also shared its available pricing options.
Want to know the top social media management software for small business? Read our Buffer alternatives guide.
Summary of User Reviews
What Buffer does well:
Users who gave Buffer a positive review said they like how they can perform a lot of tasks even with the free plan. They also commended the platform’s user-friendly interface. Users also like that the app integrates well with Twitter, Facebook, Google+, and other social media platforms.
What Buffer does not do well:
Users who gave Buffer a negative review said that the app does not always follow the schedule they set for posting and sometimes misplaces or changes links they’ve originally setup for the posts. They also said that the accuracy of the analytics needs improvement. Some users feel that it offers less features than its competitors.
Most Helpful Positive User Review
“Buffer is really an awesome tool, very easy to use and highly intuitive. It’s an efficient (and cost-effective) platform useful for scheduling and managing multiple social media accounts. I’ve been using Buffer on a daily basis for the last few years, and I can guarantee it’s extremely handy when your time available for social media management is limited. Additionally, it is ideal for influencers, brands and small companies.”
– Gianfranco Capozzi
Most Helpful Negative User Review
“I have looked at another scheduling site and have found some advantages that Buffer could include. Buffer could do more with helping their customers find content that fits their followers more easily. They could help create a pipeline of content that uses AI to define the best content and can repost based on the best times and dates for reported content to go out for maximum viewing.”
– Rob Furman
Buffer offers a free subscription and four paid plans: Starter Pro ($15/month), Small Business ($99/month), Medium Business ($199/month), and Large Business ($399/month). The main differences between the plans are the number of social accounts and scheduled posts, team member allocation, as well as access to premium features such as social analytics and calendar.
Check out the list below of some of Buffer’ features.
- Automated Publishing
- Content Management
- Multi-Account Management
- Multi-User Collaboration
- Post Scheduling
- Social Media Monitoring
- Automated Publishing
- Contact Management
- Conversion Tracking
- Customer Targeting
- Keyword Filtering
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Does Buffer have a free trial?
What happens if I cancel trial for the paid plans?
If you cancel your trial for the paid plans, your account will be downgraded to the free plan.
What are the payment methods for Buffer plans?
You can pay using a credit or debit card and prepaid gift card. They also accept payments made via bank transfer (for yearly Business or Enterprise Plans), iOS App Store (for Pro Plan only), and Google Play Store (for Pro Plan only).
Buffer Overview Video
This video provides an overview on how Buffer for Instagram’s direct scheduling feature works.
When choosing a social media management tool, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Buffer’s popular integrations:
- If This Then That