Business Wire offers press release and website services. Their prices start at $400 for the distribution of a 400-word press release. Business Wire is focused on serving the financial industry. Using Business Wire’s services can help financial organizations gain press coverage and increase overall brand awareness while keeping sensitive information secure.
Business Wire pricing might be slightly higher than most small businesses have budgeted. In that case, another credible option is eReleases. They will also distribute your press release to the press, media, and journalists, and they start at about $200 less than Business Wire. You will also save 33 percent off your first press release with eReleases.
Business Wire Pricing
According to users, Business Wire’s press release distribution services start at $400 for a maximum of a 400-word press release. There is an additional $195 cost for every 100 words after 400. Business Wire says that they have packages for every budget, but don’t offer specifics on their website. For the length of most average press releases, customers report spending about $760 to send a press release with Business Wire.
For most services, you will have to reach out to Business Wire directly and request a quote.
How Business Wire Works
Business Wire provides a centralized location to create, upload, distribute, and archive press releases. They also offer website services that will allow you to build a website on their platform and host any information that might need security.
In order to use Business Wire’s services, you must fill out an interest form on their website and let them know what services you are interested in. They will give you a call within 48 hours to go over pricing. Once you decide on a package, you will get a packet emailed to you to get you set up.
Business Wire focuses primarily on the financial industry, in large part because they are heavily focused on data security. However, Business Wire can serve any industry that has a need for sensitivity when collecting, archiving, and sending press releases.
Business Wire Services
Business Wire services include press release distribution, website creation and hosting, hosting for financial reports such as SEC filings, and content management for new articles. Business Wire focuses on serving businesses in the financial industry, but some of their services might be useful to other industries as well.
One thing to consider when looking at these services is the Business Wire cost. If other companies offer similar services or packages and your business doesn’t need the added security features that Business Wire offers, then consider going with other press release services.
Business Wire’s services include:
Press Release Distribution
Business Wire’s press release services are a complete package for organizations that want to write and distribute press releases or media advisories to the press, the media, and the public. To learn more about press release distribution read: Best Press Release Distribution Services
Delivery to Newsrooms
Business Wire’s distribution lists do include delivering your press release to the newsrooms of the outlets that you choose on their distribution lists, which include 193 specific industries as well as 89,000 media outlets. This means that you have an increased possibility of journalists seeing your press release.
A Patented News Network
Business Wire has their own Patented News Network, which includes 89,000 media outlets in 162 countries, with additional distribution options in 193 industry and trade categories. This network provides access to news organizations and other key media outlets unique to Business Wire. It’s important to note, however, that most press release distribution services, like eReleases, have similar distribution media distribution lists, which will get a press release to the same outlets.
Press Release Creation
Business Wire offers the online tools you need to create your own press release. This includes an easy-to-use template that you can follow to be sure that each element is addressed in your release. For more information, read our article on how to create an AP-style press release.
Press Release Uploads
If you choose to upload a press release, Business Wire keeps the formatting in place without removing links, bullet points, italics, or bolded texts and passes them on to the media outlets in their original format.
Since journalist and other media personalities will scan your press release and know where to look for important information, this is important. Many press release distribution services will not keep formatting and will distribute your press release as a plain text document without bullets, italics, or bolded features.
Free Social Media Sharing Links
Business Wire offers free social media sharing links in all press releases. This will allow online viewers of your press release to share it on Facebook, Twitter, LinkedIn, online forums and groups, and other popular websites.
Free Company Logo Display
Business Wire offers a free display of your company or organization’s logo in full-color that will link back to your website. This is critical to branding recognition and to secure traffic to your website that will result in greater leads for your clients.
Press Release Disclosures
Business Wire will help to ensure that your press release or any other news you share through the platform is properly disclosed to the regulatory authorities, investors, media, and analysts. Business Wire will also ensure that your press release is distributed in its entirety to financial sites and disclosure databases such as ThomsonOne, FactSet, Factiva, and LexisNexis.
Business Wire offers a service called Mobile Alerts, which sends an SMS text message to your subscribers any time you issue a press release, breaking news statement, or announcement. This SMS text message will include your announcement headline and a link to the release on Business Wire’s mobile-optimized website. Your customers can subscribe to your Mobile Alerts via a link on your press releases.
Web-Based Content Management System
Business Wire offers a web-based content management system called Business Wire InvestorHQ. This is a system that allows users to create and build a secure, branded website designed specifically for investors.
Because security around sensitive data is critical in the financial industry, this Business Wire-hosted website can be used to securely host content that pertains to investors, analysts, and financial media. InvestorHQ allows you to manage and distribute communications to current and potential investors from one centralized and secure investor portal.
InvestorHQ can be used to automatically post social media updates and new blog content to your site. It can also host annual reports, SEC filings, stock charts, and investor FAQs. Perhaps most importantly, it handles crisis communications when needed. Upgraded plan options include the ability to host webinars or webcasts.
Press Release Archiving
While basic plans include press release archiving, Business Wire’s NewsHQ is their premium offering for centralizing all of your company’s Business Wire-issued press releases. This is where they are distributed, organized, and made available to the public with a link that can also be shared on social media. Business Wire offers a subscription to this platform that starts at $4,500.
Business Wire offers a wide array of services for websites that are not hosted with Business Wire. These services can help your business keep your data safe from hackers and allow for better tracking and reporting of how your website is performing. Features of Business Wire’s website services include things like industry targeting, which target an industry to distribute your news announcement or press release.
What Business Wire Is Missing
Business Wire, while more expensive than many other press release distribution sites, doesn’t often offer extended or increased visibility, since it doesn’t offer any additional press coverage beyond the press release or “wire” publication sites. The additional cost might be warranted for some users, however, as they offer extensive security for those who are distributing sensitive data.
Business Wire has a pretty steep learning curve as well. While they do seem to have hands-on customer service, many Business Wire users have reported needing support several times before getting a press release or news announcement live. This can affect how useful your press release is in gaining news coverage, especially if your release is time-sensitive.
They also do not offer services that will write your press release for you. This means that you need to hire a third-party service, like eReleases, or someone familiar with press releases and their format in order to use their press release distribution services.
What Users Think About Business Wire
Some users have found Business Wire to be useful, but more of the reviews have found it to be overpriced for many of the same services that you can find elsewhere for much less.
When to Use Business Wire & Why
This service is mainly for businesses that are focused in financial industries, where you need to share sensitive information or be certain that press release or announcement is within the guidelines of SEC regulations.
For those in the finance industry who are interested in sharing big funding announcements or a new product launch, Business Wire might be a good fit. But for those who aren’t in the finance space or have less important press releases or announcements, and for businesses with a more limited budget, considering other options, such as eReleases, would be a good choice.
Where to Find Business Wire
If you would like to use Business Wire’s service, you can visit their services page. Click on the service you are interested in finding more information about in the top navigation bar. Then, fill out the required form and wait to hear from their customer service team to get all the information and pricing on the services you are interested in. The form says that you will get a call in 48 business hours.
“I’ve used Business Wire extensively over the years and have typically found that it represents a better option for larger or publicly traded firms that need to ensure compliance with SEC regulations. Its reporter reach and customer service have always been excellent, but its pricing model makes it prohibitive for a lot of smaller clients with more limited budgets. We typically recommend they start with lower-cost alternatives that can still yield strong pickup—especially when combined with targeted PR outreach.”
—Emma Smith, Founder & President, Threelionspr.com
Pros and Cons of Business Wire
There are quite a few pros and cons of using Business Wire instead of other services. The main benefit to using Business Wire is its focus on the finance industry. But there are several other pros and cons to using Business Wire that we will look at below.
- Business Wire can assist with distributing sensitive data.
- Business Wire is able to ensure that press releases are within SEC guidelines before going live.
- Business Wire is a large platform with well-formed and large lists of media outlets to be certain your news releases get seen by those that will publish them and write about them.
- Business Wire is quite expensive compared to other companies that offer similar services.
- There is a steep learning curve to using Business Wire, and many users report having to use customer service support several times.
- Links on the news wire sites back to the press release don’t seem to stay active for very long.
Business Wire Alternatives
There are quite a few alternatives to using Business Wire—most that offer similar services with equal results, but starting at a lower cost. However, while the alternatives offer similar press release distribution services, they don’t have the capacity to keep sensitive data secure.
Here are three popular alternatives to Business Wire:
- eReleases – eReleases is an easy-to-use press release distribution platform with press release distribution to full media lists starting at $299.
- PRWeb – This is a good option for press release distribution for online exposure. PRWeb distributes to over 30,000 online sites, including blogs. A basic press release with PRWeb starts at $249.
- PR Newswire – PR Newswire has one of the largest newsroom distribution lists, which reaches about 1,400 newsrooms. Their pricing starts at $805 for a 400-word press release, which includes an image and one link to your website.
Frequently Asked Questions (FAQs)
What Is the Difference Between Business Wire and PRWeb?
Business Wire focuses on the finance industry and offers many services that keep sensitive data safe and announcements within SEC regulations; their press release services start at $400. PRWeb is a public relations company that can assist all types of businesses in distributing press releases, and their basic press release service starts at $99.
How Much Does Press Release Distribution Cost?
Distributing press releases can typically cost anywhere from $99 for a basic press release to over $1,000, depending on what company or service you choose to distribute your release, how long your press release is, and what media outlets you want to get the release. This price does not include actually writing your press release, only distributing to news and media outlets.
Does Business Wire Offer Press Release Writing Services?
Business Wire does not offer any writing services. However, Business Wire’s editors will check your press releases for any major errors and will often make suggestions on how to improve it so that the media will respond better to it.
Bottom Line: Business Wire Cost & Features
Business Wire is a press release and website services company. They are unique because they focus on the finance sector and have systems in place to protect data and information. Their services start at $400 and go up from there, but they produce results in getting press releases into newsrooms and media outlets.
Business Wire costs can be out of budget for many organizations that don’t need the added security around distributing sensitive information; for them, it would be a better option to consider eReleases as an alternative. eReleases can distribute news and press releases to the same news and media outlets for $200 less and you can save 33 percent off your first press release when you sign up with them.