The emergence of artificial intelligence (AI) technologies has been one of the most exciting developments in digital marketing — but it hasn’t been without its concerns. By now, almost everyone online has been exposed to an AI application, from chatbots to product recommendations, ad targeting and serving, and dynamic content. On the one hand, AI…
All CEO Interview Articles - Page 2
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Retail Financing Gamechanger: An Interview with Blispay CEO Greg Lisiewski
It’s no wonder that retailers large and small want to provide a retail financing option to their customers. In-store financing gives shoppers instant buying power and is proven to drive higher sales volume and increased order values. But traditional financing programs can be difficult for small and mid-size businesses to manage, and simpler online methods…
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Before You Start Your Business: An Interview with the Founder of WalletHub
If you watch a few hours of TV, there’s a high probability of seeing an advertisement for a credit monitoring service. Some larger companies are spending hundreds of millions of dollars in venture capital money to become the most well-known brand in the credit score monitoring space. Personal finance upstart WalletHub is taking them on…
What Makes a Better Business Insurance Broker? An Interview with Embroker CEO Matt Miller
Insurance is a highly regulated industry with the prices of policies fixed by regulation. If a small business goes to a hundred insurance brokers and asks for a quote for a particular type of insurance from a specific insurer, the price quote will come back the same a hundred times. Traditionally, insurance policies sold to…
What is next for business phone systems? An Interview With Vonage’s Aaron Charlesworth
Vonage has been a leader in getting consumers to give up their POTS lines for VoIP service. POTS is telephone industry speak for Plain Old Telephone Services. VoIP stands for Voice Over Internet Protocol. Basically, a VoIP service uses your high speed internet connection to carry calls versus traditional phone lines. In the last few…
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What do NASA and Small Businesses Have in Common? An Interview with Freelancer.com’s Joe Griston
Recently, I received a press release from Freelancer.com. It talked about how NASA was using Freelancer.com to crowdsource ideas through running contests. NASA is using the community at Freelancer.com to generate solutions to challenges it puts forward, ranging from robotic arms to smartwatch applications. Here is the link to find out about ongoing NASA projects….
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5 Billboard Design Companies That Fit Any Budget
In this guide, we’ll show you 5 of the best billboard design companies. We’ll also show you where to print your billboard banner and give you some essential billboard design tips. Unless you’re an experienced graphic designer, you probably shouldn’t design a billboard yourself. For one, a professional design will help you get more out…
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What do New Zealand sheep farmers know about innovative accounting? An interview with Xero’s Russell Fujioka
I have interviewed dozens of CEOs and senior executives in the small business space. The term “southern hemisphere” has only come up in one interview. Recently, I interviewed the U.S. President of (XRO NZE), Russell Fujioka. The conversation briefly turned to New Zealand sheep farmers and herd management. His company, , is very well known…
Turn Email Signatures Into Sales and Engagement: An Interview with Ariel Finkelstein, Chairman of WiseStamp
How many business emails do you send per week? According to WiseStamp, the average business user sends around 190 emails per month. The average email is opened 5 times. Using some simple math, the average business user has their emails viewed 950 times per month. The question, is can these 950 views be used to…
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Should You Choose Regus for Office Space? An Interview with Stephen Farley
Several years ago, my business partner worked for a foreign technology company as their sole employee in the United States. He needed to have a single person office at a good New York City location. Additionally, the company did not want to take out a long-term lease. They were still figuring out their US strategy….
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Yelp Profiles, Reviews & Advertising: An Interview With Darnell Holloway
Most readers have probably used Yelp to find or pick out a restaurant. Why? The company has more than 90 million customer reviews to help you decide on which places you might like. Reviews are not just for restaurants. Retail shops and home improvement businesses now are significant categories which receive millions of reviews. Getting…
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The Process Of Selling A Business: An Interview With Sunbelt Business Brokers’ President Brian Knoderer
Sunbelt Business Brokers is the largest Main Street and Small Middle Market business brokerage firm in the World. In 2015, the company listed almost 5,000 businesses for sale representing $3.8 billion in potential transaction value. Brian Knoderer serves as Sunbelt’s President and has been running the Indiana office for the last 12 years.. The process…
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