CINC Review: Is It Right for Your Real Estate Business?
Gina is a licensed real estate salesperson, experienced trainer, and former high school educator of 1,000+ learners. She writes for Fit Small Business with a focus on real estate content.
Jealie is a staff writer at Fit Small Business, specializing in real estate education.
This article is part of a larger series on Real Estate Lead Generation and Marketing.
CINC is a well-known lead generation company used by real estate agents and brokerages to assist in generating real estate leads, marketing via websites and social media, and managing teams. Because of CINC’s expensive pricing and lack of customizable marketing features, it did not earn a position on our list of top real estate lead generation companies.
However, it did receive a 3.85 out of 5 rating based on an analysis of 24 criteria including lead generation features, CINC reviews from customers, pricing, and ease of use. Read along for our review of CINC to see if it is the best fit for your real estate business.
Overall Score:
3.85 / 5
What We Like
- All-in-one platform with tools for lead generation to closing
- Mobile apps
- Consumer IDX website
- Team management tools
- Extensive resource library and help center
What's Missing
- Inconsistent lead quality
- Websites and landing pages are not highly customizable
- Long onboarding time
- Can become expensive
- Integrations are limited by your plan
Recommended For:
- Individual agents looking to increase leads and sales
- Real estate teams who are scaling their business rapidly
- Multilocation teams and brokerages needing organization-wide systems
Not Recommended For:
- Professionals focused on content marketing
- Agents or teams wanting a platform with transaction management tools
- Budget-conscious agents looking for an all-in-one platform
CINC Pricing*
- Solo Plan: Approximately $900 to $1,100 per month plus advertising fees for one user
- Ramp Plan: Approximately $1,000 to $1,300 per month plus advertising fees for up to four users
- Pro Plan: Approximately $1,200 to $1,500 per month plus advertising fees for up to 49 users
- Select Plan: Customized pricing for 50-plus users
*To get more detailed CINC pricing based on features you need, contact CINC directly for a quote.
Other Articles Featuring CINC
For those wondering “how does CINC work” and “how much does CINC cost,” continue reading to learn about the platform’s features, CINC real estate pricing structure, and CINC reviews based on its customers’ experience.
CINC Reviews: What Users Think of CINC
Most CINC lead generation reviews show users love the comprehensive tools that generate leads and nurture them easily. Many users rave about how the platform can easily advertise, create a website, and manage your marketing campaigns. One user also said that it’s a great program that works seamlessly between desktop and mobile devices.
- Facebook: 4.5 out of 5 based on 169 CINC real estate reviews
- Capterra: 3.7 out of 5 based on 42 CINC leads reviews
- Software Advice: 3.67 out of 5 based on 42 CINC reviews
Less-satisfied clients said the leads they received from CINC ranged in quality, preventing them from getting the maximum return on investment (ROI) out of the tool. They also referenced some functionality issues and difficulty getting help from the support team. Although most reviewers had highly positive experiences with CINC’s customer support, you may want to check out a platform like HubSpot, which provides 24/7 support.
Would Our Expert Use CINC?
Based on our CINC review, we recommend it for its core features, like sorting leads easily and automatically sending personalized follow-ups via multiple communication channels. Its mobile app enables team members to get real-time status updates on new and existing leads and manage contacts on the go. In addition, built-in analytics and smart suggestions help you accurately interpret lead data and respond in a way that maximizes the conversion potential.
However, CINC requires a financial investment to set professionals up for long-term success. Real Geeks may be a more suitable alternative for agents who need to save money on their lead generation tool. Also, Real Geeks has customizable IDX websites, target landing pages, and online sales and marketing tools that drive high conversion rates to foster lead generation.
CINC Alternatives
Software |  |  |  |  |
|---|---|---|---|---|
Best For | Individuals and teams seeking a more affordable all-in-one platform | Professionals who want a real estate-specific communication tool that works across channels | Best for its expert-built websites and code-free, real estate-specific website builder | Individuals and agencies who use content marketing to reach and follow up with leads |
Key Features |
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Monthly Starting Price | $299 per user | $21 per user | $99 | Free; paid plans start at $50 for two users |
Learn More |
CINC Plans & Pricing
CINC’s pricing structure is divided into four paid plans designed for real estate businesses with varying numbers of users. All tiers include a CRM with automated drip campaigns, landing pages, leads from Google and Facebook, and increasing third-party integrations. In addition, CINC costs vary by total users, and users receive access to the extensive resource library, help center, and live events. The main differences between plans include the video and lead routing tools and the number of available integrations.
Plans | Solo Plan | Ramp Plan | Pro Plan | Select Plan |
|---|---|---|---|---|
Who Plan Is Best For | Individual agents focused on increasing leads | Small real estate teams scaling their lead generation and nurturing processes | Large teams and brokerages seeking a solution to manage growth | Multilocation teams needing to systematize their processes for all members |
Annual Pricing Range | Approximately $900-$1,100 per month plus advertising fees for one user | Approximately $1,000-$1,300 per month plus advertising fees for up to four users | Approximately $1,200-$1,500 per month plus advertising fees for up to 49 users | Customized pricing for 50+ users |
Video Messaging | Basic | Basic | Advanced | Advanced |
Lead Routing | Basic | Advanced | Advanced | Advanced |
CRM | ✓ | ✓ | ✓ | ✓ |
AutoTracks | ✓ | ✓ | ✓ | ✓ |
Mobile Apps | ✓ | ✓ | ✓ | ✓ |
Landing Pages | ✓ | ✓ | ✓ | ✓ |
Seller Suite | ✓ | ✓ | ✓ | ✓ |
Switchboard Sarah (Lead Routing Reward System) | ✓ | ✓ | ✓ | ✓ |
Custom Labels | ✓ | ✓ | ✓ | ✓ |
Mass Messaging | ✓ | ✓ | ✓ | ✓ |
Database Imports | ✓ | ✓ | ✓ | ✓ |
System Integrations | CRM Connect Google | CRM Connect Google Zapier Mojo BombBomb | CRM Connect Google Zapier Mojo BombBomb Other CINC integrations | CRM Connect Google Zapier Mojo BombBomb Other CINC integrations |
Read more about the CINC add-ons and plan differences by clicking on the tabs below:
General CINC Features
- Mass messaging
- IDX websites and landing pages
- Client relationship manager (CRM)
- Mobile app
- Team collaboration tools
CINC offers tools and features to help real estate professionals more efficiently generate new leads and nurture existing ones, whether individually or within a team. It provides value to generate potential buyer and seller leads through your IDX website and landing pages and then follow up with prospects immediately through lead routing and communication tools. In addition, CINC’s team management tools and referral network improve team collaboration and efficiency.
Lead notifications from CINC
Additional CINC Features
CINC has many excellent features that assist agents throughout the sales process as well as management components to foster a growing or already established real estate team. Take a closer look at the following CINC features:
Consumer IDX Website
- Configurable
- Fast-loading and high-performing
- Continually drive clients back to your website
One of CINC’s most powerful features is a consumer-facing IDX website. It allows users and potential leads to search for active real estate listings from your website, enabling you to gather data about their interests and tailor your marketing efforts for your audience.
Example website builder from CINC
In turn, you’ll be able to hold conversations and create marketing material more specific to client needs and preferences. Your IDX website is also tied to your real estate landing pages, essentially allowing you to develop a professional real estate website with little effort to capture leads.
Automation
- Automated email drip campaigns
- Automated text message campaigns
- Communication tracking
- Automatic lead routing
CINC is one of the few real estate CRM and lead generation platforms to provide email and short message service (SMS) text marketing capabilities. This allows you to follow up with leads instantly and continually build a relationship until they are ready to start their transaction.
Example of CINC’s automation features
With every message, CINC also tracks communications and takes notes, so that you can inform and improve your nurturing strategy. This strategy applies not only to potential clients but to past clients and new referrals. Throughout your career, you may be able to work with the same clients many times, so you should never stop nurturing these relationships.
Referral Network
- Receive referrals from CINC users across the U.S. and Canada
- PROLINC’s white glove service streamlines logistics
PROLINC Referral Network from CINC
When you become a CINC user, you automatically become a member of the PROLINC Referral Network. This network includes every CINC user across the United States and Canada, and allows you to receive referrals from agents in other locations. PROLINC uses advanced algorithms and data to automatically place real estate clients with suitable agents, giving you referrals ready to convert without needing additional referral lead generation activities.
Team Management
- Pair leads with the right team member
- Automatic activity tracking
Lead routing feature from CINC
Streamlining team processes is a critical element of CINC’s top-tier plans, making it easier to develop mentorship and facilitate collaboration. Intelligent team management allows leads and agents to build connections faster and without internal stress or tension. Plus, with communication and activity tracking, you can continually learn more about each lead’s preferences and fine-tune your lead nurturing efforts.
Third-party Integrations
- Streamline sales and marketing efforts
- Connect with over 4,000 apps
- Automate repetitive actions
CINC integrations through Zapier
CINC allows users on every plan to integrate with CRM Connect and Google, which can help you keep all your tasks and appointments on your Google calendar and messages within Gmail. Beginning with the Ramp plan, integrate with any app using Zapier. Zapier allows you to pair CINC with tools like Facebook ad leads, Follow Up Boss, Salesforce, Verse, Outlook, Wufoo, and thousands of other business apps.
Resource Library & Support
- CINC Academy with articles, webinars, and events
- Complete help center
- Blog
- Live events
Example of CINC Academy’s articles and options
CINC makes it extremely easy for users to find answers or step-by-step tutorials. CINC Academy includes a module on getting started with the platform, pro tips for lead generation and conversion, detailed tutorials, a help center, webinars, and other live events. Read articles on the blog like how to create effective real estate marketing scripts or write emails to clients. You can even live chat with customer support when you need help using the platform.
Seller Suite
- Capture high-quality and serious homesellers
- Automate follow-up
- Nurture leads based on their preferences
CINC’s Seller Suite is powered by Onboard Informatics, the leader in data-driven engagement. CINC’s Seller Suite uses Onboard’s property application programming interface (API) to provide potential homesellers with a better understanding of the current value of their homes. In less than 30 seconds, each user receives a personalized report.
Example of CINC’s seller suite
Furthermore, the Suite offers homeowners an accurate home valuation, a comparable list of recently sold properties, and a neighborhood pulse with trends encapsulated in monthly updates by sharing their addresses and answering a few additional questions.
Mobile App
- Android and iOS apps
- CINC agent
- CINC open houses
The CINC’s mobile app lets you stay productive while on the go. With CINC’s Android and iOS apps, collect more leads, respond faster, and connect homebuyers with new potential homes. The platform also includes a CINC Agent, which could assist you in getting notified when a lead comes in—allowing your team to respond quickly.
Using CINC’s mobile app will enable your buyers to browse listings while staying in touch with you and make capturing and qualifying open house leads simple, so you’re ready to nurture and close a deal.
Ease of Use
Because CINC’s features are so extensive, expect a slight learning curve to fully understand the platform’s capabilities. However, there are helpful videos and articles on most areas of CINC, so you’ll be able to quickly learn how to track and manage leads within the platform. In the end, most CINC user reviews report that the platform is straightforward.
How We Evaluated CINC
The top real estate lead generation companies for realtors offer tools and features that assist agents and brokerages in generating and converting more leads to clients. We examined lead generation companies for realtors based on the following criteria:
25%
Pricing
25%
General Features
25%
Lead Generation and Advanced Features
10%
Expert Rating
10%
Customer Reviews
5%
Ease of Use
25% of Overall Score
While budgetary constraints must be met, cost-per-lead and ROI are arguably more important than the actual monetary cost. We evaluated each option to find companies offering the best value for the money.
25% of Overall Score
We researched each provider to find those with additional real estate lead generation tools going beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
25% of Overall Score
We searched for companies that either include a lead generation website or integrate with IDX platforms. We also looked for those with client relationship management (CRM) capabilities, social media integrations, and features like workflow automation, trigger and alert-setting, and marketing assistance.
10% of Overall Score
We specifically evaluated each platform’s unique or stand-out features, as well as popularity and the overall value for the cost.
10% of Overall Score
Based on customer feedback for each platform, with particular attention given to actual user reviews of the product, and the popularity of each real estate lead generation company.
5% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
*Percentages of overall score
Bottom Line
CINC is a powerful real estate platform that combines lead generation, a comprehensive CRM, communication tools for lead nurturing, and team management tools. It also provides an artificial intelligence (AI) tool to respond to leads immediately and a referral network to send and receive leads across the U.S. and Canada. Request a demo to see how it works, and then sign up to use CINC immediately.
