CINC is a well-known lead generation company used by real estate agents and brokerages to generate real estate leads, market via websites and social media, and manage teams. Because CINC is an all-in-one platform with tools from lead generation to closing, it earned a position on our list of best real estate lead generation companies. It received a 4.50 out of 5 rating based on analysis performed by my team and me, which included criteria like lead generation features, CINC customer reviews, pricing, and ease of use. Read on to see if CINC is the best fit for your real estate business.
Pros
- All-in-one platform with tools for lead generation to closing
- Mobile apps
- Consumer Internet Data Exchange (IDX) website
- Team management tools
- Extensive resource library and help center
Cons
- Integrations limited by your plan
- Little customization available for websites and landing pages
- Long onboarding time
- Can become expensive
- No customizable marketing features
Recommended For
- Individual agents looking to increase leads and sales
- Real estate teams scaling their business rapidly
- Multi-location teams and brokerages needing organization-wide systems
Not Recommended For
- Professionals focused on content marketing
- Agents or teams wanting a platform with transaction management tools
- Budget-conscious agents looking for an all-in-one platform
- Solo Plan: Approximately $900 to $1,100 per month, plus advertising fees for one user
- Ramp Plan: Approximately $1,000 to $1,300 per month, plus advertising fees for up to four users
- Pro Plan: Approximately $1,200 to $1,500 per month, plus advertising fees for up to 49 users
- Select Plan: Customized pricing for 50-plus users
*To get more detailed CINC pricing based on features you need, contact CINC directly for a quote.
CINC Reviews: What Users Think of CINC
Most CINC lead generation reviews show that users love its ease of use, automated campaigns, and video integration. One user commented that CINC is great for connecting with clients and following up. Many users also rave about its lead capture and AI tools, helping them stay in communication with their current, past, and future clients.
- Facebook: 4.7 out of 5 based on 332 CINC real estate reviews
- Capterra: 3.9 out of 5 based on 126 CINC leads reviews
- Software Advice: 3.9 out of 5 based on 126 CINC reviews
Less-satisfied clients said the platform’s search filter is tricky and the map features could be better. One user also remarked that she was sometimes unimpressed with the robotic-sounding automated texts and emails. Although most CINC reviews are highly positive about users’ experiences with CINC’s customer support, you may want to check out a platform like HubSpot, which provides 24/7 support.
Would Our Expert Use CINC?
My CINC review recommends it for its core features, like sorting leads easily and automatically sending personalized follow-ups via multiple communication channels. Its mobile app enables team members to get real-time status updates on new and existing leads and manage contacts on the go. In addition, built-in analytics and smart suggestions help you accurately interpret lead data and respond in a way that maximizes the conversion potential.
However, CINC requires a financial investment to set up professionals for long-term success. Real Geeks may be a more suitable alternative for agents who need to save money on their lead generation tool. Also, Real Geeks has customizable IDX websites, target landing pages, and online sales and marketing tools that drive high conversion rates to foster lead generation.
CINC Alternatives
If CINC doesn’t offer the features and tools you or your business needs, check out and compare CINC’s features and pricing with other alternatives below:
Software | ||||
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Best For | Individuals and teams seeking a more affordable all-in-one platform | Professionals who want a real estate-specific communication tool that works across channels | Those looking for expert-built websites or who need a code-free, real estate-specific website builder | Individuals and agencies who use content marketing to reach and follow-up with leads |
Key Features |
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Monthly Starting Price | $299 per month | $25 per month (with a 14-day free trial) | $99 | Free; paid plans start at $18 for two users |
Learn More |
CINC Pricing & Plans
CINC received a low score because of its pricey plans and lack of a free trial. CINC pricing structure is divided into four paid plans designed for real estate businesses with varying numbers of users. All tiers include a CINC CRM with automated drip campaigns, landing pages, leads from Google and Facebook, and third-party integrations, with additional integrations available as the tier increases. In addition, CINC costs vary by total users, and users receive access to the extensive resource library, help center, and live events. The main differences between plans include the video and lead routing tools, which become more advanced as the tier increases, and the number of available integrations.
Plans | Solo Plan | Ramp Plan | Pro Plan | Select Plan |
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Who Plan Is Best For | Individual agents focused on increasing leads | Small real estate teams scaling their lead generation and nurturing processes | Large teams and brokerages seeking a solution to manage growth | Multi-location teams needing to systematize their processes for all members |
Pricing Range | Approximately $900-$1,100 per month, plus advertising fees for one user | Approximately $1,000-$1,300 per month, plus advertising fees for up to four users | Approximately $1,200-$1,500 per month, plus advertising fees for up to 49 users | Customized pricing for 50+ users |
Video Messaging | Basic | Basic | Advanced | Advanced |
Lead Routing | Basic | Advanced | Advanced | Advanced |
CRM | ✓ | ✓ | ✓ | ✓ |
AutoTracks | ✓ | ✓ | ✓ | ✓ |
Mobile Apps | ✓ | ✓ | ✓ | ✓ |
Landing Pages | ✓ | ✓ | ✓ | ✓ |
Seller Suite | ✓ | ✓ | ✓ | ✓ |
Switchboard Sarah (Lead Routing Reward System) | ✓ | ✓ | ✓ | ✓ |
Custom Labels | ✓ | ✓ | ✓ | ✓ |
Mass Messaging | ✓ | ✓ | ✓ | ✓ |
Database Imports | ✓ | ✓ | ✓ | ✓ |
System Integrations |
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Read more about the CINC add-ons and plan differences by clicking on the tabs below:
General CINC Features
- Mass messaging
- IDX websites and landing pages
- Customer relationship manager (CRM)
- Mobile app
- Team collaboration tools
CINC obtained a perfect score for the robust tools and features it offers to help real estate professionals more efficiently generate new leads and nurture existing ones, whether individually or within a team. It provides value by generating potential buyer and seller leads through your IDX website and landing pages and following up with prospects immediately through lead routing and communication tools. In addition, CINC’s team management tools and referral network improve team collaboration and efficiency.
Advanced CINC Features
CINC earned a high score for its many excellent features that assist agents throughout the sales process, as well as its management components to foster a growing or already established real estate team. Read the details about each advanced feature by clicking on the tabs below:
- Configurable
- Fast-loading and high-performing
- Continually drives clients back to your website
One of CINC’s most powerful features is a consumer-facing IDX website. It allows users and potential leads to search for active real estate listings from your website, enabling you to gather data about their interests and tailor your marketing efforts to your audience.
In turn, you can hold conversations and create marketing material more specific to client needs and preferences. Your IDX website is also tied to your real estate landing pages, allowing you to develop a professional real estate website with little effort to capture leads.
- Automated email drip campaigns
- Automated text message campaigns
- Communication tracking
- Automatic lead routing
CINC is one of the few real estate CRM and lead generation platforms to provide email and short message service (SMS) text marketing capabilities. This allows you to instantly follow up with leads and continually build relationships until they are ready to start their transaction. Many users also commented on CINC reviews that they love its automation and video messaging.
With every message, CINC also tracks communications and takes notes so you can inform and improve your nurturing strategy with potential clients, past clients, and new referrals. Throughout your career, you can work with the same clients many times, so you should never stop nurturing these relationships.
- Receive referrals from CINC users across the U.S. and Canada
- Streamline logistics with PROLINC’s white glove service
When you become a CINC user, you automatically become a member of the PROLINC Referral Network. This network includes every CINC user across the United States and Canada, and allows you to receive referrals from agents in other locations. PROLINC uses advanced algorithms and data to automatically place real estate clients with suitable agents, giving you referrals ready to convert without needing additional referral lead generation activities.
- Pair leads with the right team member
- Automatic activity tracking
Streamlining team processes is a critical element of CINC’s top-tier plans, making mentorship and collaboration easier. Intelligent team management allows leads and agents to build connections faster and without internal stress or tension. One user noted that CINC lets users stay connected with their clients and manage its teams’ activities simultaneously. Plus, with communication and activity tracking, you can continually learn more about each lead’s preferences and fine-tune your lead nurturing efforts.
- Streamline sales and marketing efforts
- Connect with over 4,000 apps
- Automate repetitive actions
CINC allows users on every plan to integrate with CRM Connect and Google, allowing you to keep all your tasks and appointments on your Google calendar and messages within Gmail. Beginning with the Ramp plan, integrate with any app using Zapier. Zapier allows you to pair CINC with tools like Facebook ad leads, Follow Up Boss, Salesforce, Verse, Outlook, Wufoo, and thousands of other business apps.
- CINC Academy with articles, webinars, and events
- Complete help center
- Blog
- Live events
CINC makes it extremely easy for users to find answers or step-by-step tutorials. CINC Academy includes a module on getting started with the platform, pro tips for lead generation and conversion, detailed tutorials, a help center, webinars, and other live events. Read articles on the blog, such as how to create effective real estate marketing scripts or how to write emails to clients. You can even live chat with customer support when you need platform help.
- Capture high-quality and serious homesellers
- Automate follow-up
- Nurture leads based on their preferences
Onboard Informatics, the leader in data-driven engagement, powers CINC’s Seller Suite. CINC’s Seller Suite uses Onboard property application programming interface (API) to provide potential homesellers with a better understanding of the current value of their homes. In less than 30 seconds, each user receives a personalized report.
Furthermore, when homeowners share their addresses and answer a few additional questions, the Suite offers them an accurate home valuation, a comparable list of recently sold properties, and a neighborhood pulse with trends encapsulated in monthly updates.
- Android and iOS apps
- CINC agent
- CINC open houses
The CINC mobile app lets you stay productive while on the go. With CINC’s Android and iOS apps, collect more leads, respond faster, and connect homebuyers with potential new homes. The platform also includes a CINC Agent that can notify you when a lead comes in, allowing your team to respond quickly.
Using CINC’s mobile app will enable your buyers to browse listings while staying in touch with you. The app also simplifies capturing and qualifying open house leads so you’re ready to nurture and close a deal.
CINC Ease of Use
Because CINC’s features are so extensive, expect a slight learning curve to fully understand the platform’s capabilities. However, there are helpful videos and articles on most areas of CINC, so you’ll be able to quickly learn how to track and manage leads within the platform. Ultimately, most CINC reviews report that the platform is straightforward. Moreover, CINC’s customer support is available via phone and email. If you have any questions or need help, you can reach out to the company by calling 855-246-2717 or send an email to support@cincpro.com.
How We Evaluated CINC
The top real estate lead generation companies for realtors offer tools and features that assist agents and brokerages in generating and converting more leads to clients. We examined CINC against other lead generation companies for realtors, including Zoho CRM and Placester, based on price, lead generation, marketing functionalities, ease of use, and customer support.
30% of Overall Score
We researched CINC’s general features to determine whether it provides additional real estate lead generation tools that go beyond what agents gain by simply buying a list of leads. In particular, we looked for software with mass marketing tools, lead list generation, lead capture forms, and customizable reports.
20% of Overall Score
While budgetary constraints must be met, cost-per-lead and return on investment (ROI) are arguably more important than the actual monetary cost. We evaluated each plan to find which of CINC’s packages offer the best value for the money.
20% of Overall Score
We searched CINC to see if it includes a lead generation website or integrates with IDX platforms. We also looked at whether it offers CRM capabilities, social media integrations, and features like workflow automation, trigger and alert setting, and marketing assistance.
10% of Overall Score
We specifically evaluated CINC’s unique or standout features, as well as its popularity and the overall value for the cost.
10% of Overall Score
We based this rating on customer feedback for the platform, with particular attention given to actual user reviews of the product and the popularity of the real estate lead generation company.
10% of Overall Score
It’s important that platforms are easy to use and that you have access to customer support. We favored software providers known for stellar customer service on one or more channels.
Frequently Asked Questions (FAQs)
Unfortunately, CINC does not disclose its pricing—but it ranges from approximately $900 to $1,500 per month. That’s because it varies depending on the size of your team and the market you’re in. Contact CINC’s sales team to get an accurate estimate.
A CINC dialer costs $75 per month for three lines. The dialer call leads from VoIP or your cellphone, all while automatically providing you with notes and tracking important metrics.
Your CINC website provides hyper-local potential leads for the CINC’s team of Facebook, Google, and Instagram advertising experts. Once your IDX website is optimized, potential buyers and sellers can convert to leads your team can follow up on and close. CINC fully controls this process and operates independently of any other website you may have.
Bottom Line
CINC is a powerful real estate platform that combines lead generation, a comprehensive CRM, communication tools for lead nurturing, and team management tools. It also provides an artificial intelligence (AI) tool to respond to leads immediately and a referral network to send and receive leads across the U.S. and Canada. Request a demo to see how it works, and then sign up to use CINC immediately.