Cision is an integrated influencer management and public relations system. This online and offline influencer and media management solution enables users to find social media personalities and journalists, create and distribute content, manage press releases, and analyze campaign performance. We compiled Cision reviews from around the web and found that it has a mix of positive and negative ratings. We also compared the most popular pricing options available.
Cision doesn’t publish rates on their website. You need to contact support to get specific pricing details based on your business’ requirements. Prices for similar programs can range between $20/month (for basic tools) to $1,000/month (for more advanced applications). The system features a range of options for complete media management — covering online and offline media.
Summary of Cision User Reviews
What Cision does well:
Users who gave Cision positive feedback like the extensive and updated database of journalists and influencers it has. They also said that it is an effective tool in finding the most appropriate journalists or influencers for your brand as the database is categorized based on their specializations.
What Cision does not do well:
Users who gave Cision critical feedback complain about the tool’s high pricing. Some of them also reported that it is not intuitive and requires a steep learning curve.
Most Helpful Positive User Review
A customer who gave Cision a positive review on Capterra said that the program has tons of useful media contacts for all categories — from technology to consumer products, lifestyle, business, and everything in between. He also said that it does a great job in tracking, managing, and monitoring all of his social media activities.
Most Helpful Negative User Review
A customer who gave Cision a critical review on G2 Crowd said that the platform can be difficult to navigate at first — and new users need to really undergo training to fully maximize the tool’s potential. She shared that since it has a lot of different features, the interface can appear cluttered at times. She also reported that the the product is pricey.
Check out the list below of some of Cision’s features.
- Influencer Profile and Contact Database
- Media Profile and Contact Database
- Social Media Metrics
- Social Media Campaign Management
- PR Campaign Management
- Multi-channel Content Strategy
- Monitoring Automated Insights
- Brand Impact Analysis
Useful Cision Resources
Top 35 Press Release Distribution Tips for Maximum Exposure – To help your next press release land media coverage, we’ve compiled 40 examples of actual press releases that were able to successfully garner publicity.
Best Press Release Distribution Services for 2019 – We looked at the most popular options and rising stars and decided to review eReleases, PR Web, and PR Newswire.
Press Release Format, Instructions & Easy To Use Template – In this guide, we give you a free fill-in-the-blank press release template for Microsoft Word and Google Docs.
How to Send a Press Release: The Ultimate Guide – This guide will explain how to send a press release using eReleases.
What type of pricing plans does Cision offer?
They only offer customized pricing plans. Users need to contact their sales team and discuss their specific business requirements to have a specific quote offered to them.
Is there a free trial available?
There’s no free trial. However, interested parties can request for a demo to see what it can do for their business.