Commissions Inc. (CINC) and BoomTown are real estate-specific lead generation platforms with IDX capabilities, a CRM, and agent management tools. BoomTown starts at $750/month and increases based on the size of your agency; pricing for CINC isn’t available online. Choose CINC for small to medium teams and BoomTown for larger brokerages.
When to Use Commissions Inc.
Commissions Inc. (CINC) is a real estate-specific lead generation and management tool great for smaller teams of agents that want to better organize prospects and track lead nurturing efforts. Lead generation and management tools include drip email campaigns, client communication logs, automatic pipeline changes, and integration with other platforms.
When to Use BoomTown
BoomTown is best for large brokerages that want to build their business with more robust lead generation, management, and nurturing tools and have a substantial budget to make it happen. It’s also a good fit for agents using limited PPC advertising because they only charge a percentage of your overall budget, rather than a flat rate.
When to Use an Alternative Option
Both CINC and BoomTown are robust options with an expensive real estate CRM included. In contrast, Freshworks CRM is a less expensive, general use CRM that costs between $12 and $79/user per month and offers a free forever starter plan. Freshworks CRM is great because of its customization options and easy-to-navigate user interface.
Commissions Inc. vs. BoomTown at a Glance
|Website & CRM Pricing|
|Customizable, IDX-enabled Property Search Website|
|CRM & Lead Nurturing|
|Lead Assignment Tools|
|Online User Blogs & How-To Documents|
|Automated SMS Responders|
|Automated Email Drip & Autoresponders|
|Home Valuation Lead Capture Website|
We compared Commissions Inc. versus BoomTown by evaluating the ability of each platform to capture and nurture leads and increase conversions. To evaluate the software, we considered pricing, IDX website capabilities, marketing, advertising, lead capture, CRM and lead nurturing, app integrations, and more.
The specific criteria we used to evaluate the providers include:
- Pricing – In general, pricing for real estate lead generation and management tools vary based on how comprehensive the platforms are and how many agents you have on your team.
- Customizable, IDX-enabled Website – We compared customization options, design, and ease of use for each platform’s IDX-enabled websites for buyer lead generation.
- Home Valuation Lead Capture – Home valuation websites are a great way to capture leads for potential sellers by requesting a user’s address and contact information in exchange for property valuation and comps.
- CRM and Lead Nurturing – Comprehensive real estate lead management platforms include a CRM tool to organize leads by location, search urgency, favorite properties, and more. These tools enable agents to target potential buyers and sellers and follow up with strategic emails and calls.
- Additional Features – Real estate lead management companies offer a variety of additional features like real estate valuation, social media marketing, and integration with other real estate tools.
- Ease of Use – We compared user reviews for each platform to evaluate how easy the IDX websites, CRM tools, and agent platforms are to navigate by real estate agents and potential buyers and sellers.
- Customer Support – We contacted customer support teams, evaluated online resources, and looked at user reviews to compare customer support for each provider.
Based on our evaluation, we chose BoomTown for real estate lead generation and management because of the platform’s robust features, user-friendly interface, and 24/7 customer support. If you have a large team or brokerage and a large budget, check out BoomTown’s CRM.
Commissions Inc. vs. BoomTown: Pricing & Features
Commissions Inc. and BoomTown are CRMs with IDX-enabled lead generation websites, property valuation tools, and agent management tools. BoomTown starts at $750/month, making it an expensive option; however, CINC pricing is not available online, making it difficult to compare the options.
Commissions Inc. Pricing
Commissions Inc. pricing is not published on the platform’s website, nor were they able to provide ballpark estimations for use in this article, as quotes depend on an agent’s specific need. While other software programs similar to CINC costs $499.95 per user per year, some CINC users have reported pricing well above $1000 per month.
Commissions Inc. Features
Commissions Inc. includes customizable, IDX-enabled websites, SEO-based lead generation, a user-friendly CRM dashboard, and agent management tools. However, smaller agencies will benefit most from the tools available on the platform because of the low cost and user-friendly tools.
Commissions Inc. features include:
CINC helps agents generate leads with a variety of tools, including search engine optimization, ad campaigns, and integration with social media networks. In addition to IDX website tools, CINC captures advanced homebuyer information for over 30 data points so you can create targeted follow-up campaigns. The platform also features SEO tools and social media integrations to help you generate leads, as well as a Craigslist auto-poster—something not offered by BoomTown.
CINC’s CRM is automatically updated with the leads you generate through your linked IDX website, ad campaigns, and landing pages. The user dashboard lets agents sort and filter leads based on a variety of characteristics, including activity, price range, and purchasing timeline. This makes it easy to take advantage of the platform’s robust lead management and conversion tools like lead distribution and email marketing campaigns.
CINC lets brokers manage and monitor their agents using a variety of lead assignment tools and agent activity logs. First, Commissions Inc. helps you distribute leads based on a variety of characteristics to maximize the impact of lead follow-up campaigns. Once leads are assigned to agents, the software lets you track when agents log in to the system and correspond with leads so you can hold your team accountable.
BoomTown offers four packages based on the size of your agency, with options starting at $750 and increasing to $1,150+ and $1,750+/month. You’ll also be charged an implementation fee equal to the monthly agency fee. Generally, BoomTown’s pricing structure is much higher than what many options charge for comparable features.
BoomTown’s packages include:
- Launch – $750 and $785/month for one or two agents, respectively.
- Core – $1,150 and $1,185/month for three or four agents, respectively.
- Grow – $1,750 to $1,925/month for five to ten agents; teams with five agents are charged $1,750 and each additional agent is $35/month.
- Advance – Custom pricing for real estate firms with 11 or more agents, with pricing based on the number of agents on your team.
BoomTown also offers pay-per-click advertising, charging a fee of 15 percent of ad spend with a $250 minimum budget. This is different from options the Real Geeks PPC pricing structure, which includes a flat fee of $550/month plus ad spending. The BoomTown Seller Lead Suite costs an additional $250/month and includes home valuation tools and seller lead nurturing.
BoomTown Tiered Features
|Number of Agents|
|IDX Website & Agent Subdomain(s)|
|NOW Mobile App|
|Agent Accountability Reporting|
|Round Robin Lead Distribution|
|Prescribed Smart-Drip Plans|
|Seller Lead Suite|
Launch is BoomTown’s entry-level package starting at $750/month for one agent and increasing to $785/month for two. The package is designed for solo agents or small teams and includes standard lead generation and management features, like an IDX website and CRM with agent accountability, reporting, and lead distribution. Launch also includes BoomTown’s smart-drip plans, which, like Commissions Inc.’s tools, allow agents to send automated and lead-specific marketing materials.
The Core package, a relatively new option from BoomTown, is suited for teams with three to five agents. Core’s starting price is $1,150 for three agents, and you can add additional agents for $35/month per agent.
The option is more robust than Launch and serves up to five agents with tagging and segmentation, a reporting dashboard, pipeline management tools, and optional add-ons—including lead classification and management tools similar to CINC’s homebuyer data and strategic marketing tools.
BoomTown’s Grow package is suited for medium-sized firms with five to 10 agents and starts at $1,750/month. It also includes features like seller lead generation and automated dialing that can increase conversions, making it a great option for larger brokerages.
In contrast to CINC, which offers integrations as part of its standard package, this is BoomTown’s first pricing tier that includes integrations with third-party apps like Mojo Dialer and Zillow.
BoomTown’s Advance option is for real estate teams with 11 or more agents. To handle these more advanced teams, BoomTown offers additional features, including networked sites and network reporting. These tools allow you to connect multiple websites for multiple office locations and review them all in one place.
Commissions Inc. vs. BoomTown: Ease of Use
Both Commissions Inc. and BoomTown feature IDX-enabled property search websites and user-friendly CRM tools with lead details, email and dialer capabilities, and more. User reviews reveal that BoomTown is generally user-friendly, but some CINC users report that the platform is difficult to learn. As such, we chose BoomTown as the most user-friendly option.
Commissions Inc. Ease of Use
Agents who use Commissions Inc. find that the platform’s tools are robust but not as user-friendly as other CRMs. More specifically, many agents find that the tools offered by CINC are so robust that they can be extremely difficult to learn and optimize. In addition, other users find that the customer service has slow response times, making it more difficult to use the software’s tools.
BoomTown Ease of Use
In general, agents who use BoomTown find the platform user-friendly and easy to navigate. Like CINC, however, some users report that BoomTown offers so many features that it can be difficult to choose what tools to use and how to maximize them for your agency. Even so, BoomTown receives high marks for ease of use, making it our top choice.
Commissions Inc. vs. BoomTown: Customer Support
We reviewed Commissions Inc. and BoomTown customer support tools and looked at reviews to see how accessible and helpful they are in answering user questions. Both platforms offer email and telephone support, plus online resources. Ultimately, we found BoomTown offers the highest level of customer service because of their responsive live chat and extensive online resources.
Commissions Inc. Customer Service
Commissions Inc. offers customer service via phone, email, and through an online submission form. In addition, users can reference the CINC blog for resources about how to optimize the platform, ways to customize your IDX website, and more. However, agents who user CINC report that the support team is difficult to reach and that their response times are lengthy.
BoomTown Customer Service
Like CINC, BoomTown offers phone and email support, but some users report that customer service is difficult to contact and often fails to adequately answer questions. To help agents further, BoomTown also offers an extremely responsive live chat feature and a variety of videos and blog content to help users navigate and optimize the robust platform.
Commissions Inc. vs. BoomTown: Customer Reviews
In general, Commissions Inc. and BoomTown have positive reviews from users because of their customizable IDX websites, CRM dashboards, and agent management tools. However, users have experienced differences in pricing, customization, ease of use, and general functionality between the platforms.
Commissions Inc. Customer Reviews
Many Commissions Inc. users report that the platform’s tools are comprehensive and have helped their agents increase lead generation and conversion. However, others complain that customer service is not responsive, that the platform is too expensive, and that the ROI is not high enough to justify the high price point.
BoomTown Customer Reviews
BoomTown customers find that the platform’s built-in tools and integrations are extremely comprehensive. However, some agents find the provider is more expensive than other platforms and can be difficult to learn.
Frequently Asked Questions (FAQs)
When Should I Use a Free CRM?
If you need a CRM but can’t splurge on a higher-priced option, consider the best free real estate CRMs. Some free alternative CRMs limit the number of users, but others, like Freshworks CRM, allow unlimited users, making them great for real estate teams. Plus, many free options feature helpful tools like list segmentation, email marketing, and reporting.
What Is an IDX Website?
An IDX website—or internet data exchange website—enables listings from a multiple listing service (MLS) to be displayed through your individual or agency website. Some lead management platforms have built-in IDX capabilities but others require linking to a provider like Real Geeks. Check out our guide to building an IDX website for more information.
What Is a Real Estate Landing Page?
A real estate landing page is a single page on your website that users can link to straight from your real estate ads on Facebook, Google, Pinterest, or any other website. The sole purpose of a landing page is to get visitors to provide their contact information. For inspiration, check out our ultimate guide to real estate landing pages.
Overall, we found that BoomTown is the most comprehensive and user-friendly of the two platforms we reviewed. For that reason, BoomTown is ideal for large teams needing a customizable IDX website, a built-in CRM, and effective agent management tools. If you have a small to medium-sized agency and still want robust lead management tools, consider CINC.
If you’re looking for a less expensive option that still offers robust services, check out Freshworks CRM. Freshworks CRM is a less expensive, general use CRM that that offers a robust CRM and a free forever starter plan that includes unlimited users, contacts, and support. Though not real estate-specific, Freshworks CRM is our top choice for small business CRMs because of its customization options and easy-to-navigate user interface.