Commissions Inc. (CINC) and Kunversion+ (formerly Kunversion) are real estate-specific lead generation platforms with internet data exchange (IDX) capabilities, customer relationship management (CRM) tools, and agent management tools. Pricing isn’t available for either one because both offer custom packages. Choose CINC if you want robust lead generation tools with extensive training options and Kunversion+ if your team needs a more user-friendly option.
When to Use Commissions Inc.
Commissions Inc. (CINC) is a real estate lead generation and management tool ideal for teams that want extensive training resources and an online community of agents. Specific lead generation and management features offered by CINC include drip email campaigns, client communication logs, automated communication with leads, and integrations with other platforms. Pricing is available on request.
When to Use Kunversion+
Kunversion, now Kunversion+, is best for non-tech-savvy agents and teams that need automated lead generation, an easy-to-use CRM, and lead nurturing tools all in one place. Additionally, Kunversion+ provides agents and brokers an intuitive interface with customizable landing pages and automated drip campaigns. Try Kunversion+ if you or your team need a comprehensive CRM with automated marketing that’s extremely easy to use.
When to Use an Alternative Option
CINC and Kunversion+ offer robust lead generation and management tools, but both platforms are expensive and may include more tools than you need as a solo agent or small team. If you’d rather buy leads directly, check out Zillow Premier Agent. By becoming a Premier Agent, real estate agents can claim their own listings on Zillow and post their contact information on unclaimed listings. This increases visibility and lead capture opportunities.
Commissions Inc. vs Kunversion+ at a Glance
|Customizable, IDX-enabled Property Search Website|
|CRM & Lead Follow Up|
|Lead Assignment Tools|
|Online Support Blogs & How-to Documents|
|Social Media Integration|
|Automated Follow Up|
|Live Training Videos & Events|
|Ease of Use|
How We Evaluated Commissions Inc. vs Kunversion+
We compared Commissions Inc. vs Kunversion+ by evaluating the ability of each platform to capture and nurture leads, leading to increased conversions. To do so, we compared pricing, IDX website capabilities, marketing, advertising, lead capture features, CRM functionality, lead nurturing, app integrations, and more. We also considered important characteristics like the ease of use and customer support.
The specific criteria we used to evaluate the providers include:
- Pricing: Pricing for real estate CRMs varies based on how comprehensive the platforms are and how many agents you have on your team; as noted above, we were not able to find baseline pricing for either CINC or Kunversion+
- Customizable, IDX-enabled website: We compared customization options, design, and ease of use for each platform’s IDX-enabled websites
- Home valuation lead capture: Home valuation tools let agents capture potential seller leads by requesting a user’s address and contact information in exchange for property valuation information; we looked at the effectiveness of the tools each platform offers
- CRM & lead nurturing: Our comparison also highlights CRM functionality. Robust real estate lead management platforms include a CRM for organizing leads based on location, when a lead plans to buy or sell their home, favorite properties, and more
- Additional features: Lead generation and management companies like CINC and Kunversion+ boast additional features like social media marketing and integration with other real estate tools; we reviewed these “extra” features
- Ease of use: We compared user reviews to determine how easy it is to perform both basic and advanced tasks on each platform
- Customer support: We contacted customer support teams, evaluated online resources, and looked at user reviews to compare customer support for each provider
Based on the considerations above, we chose Kunversion+ as the best option for top-performing agents and large teams that want to take their lead generation and management to the next level with numerous automations via a user-friendly interface. However, agents who want extensive training and a similar feature set should consider Commissions Inc.
Commissions Inc. vs Kunversion+: Pricing & Features
Both Commissions Inc. and Kunversion+ include CRM capabilities with IDX-enabled lead generation websites, agent management tools, social media integration, and more. General pricing is not available for either platform, so we weren’t able to compare the cost of the platforms. However, both options offer custom packages so they’re both great for teams that don’t want a one-size-fits-all platform.
Commissions Inc. Pricing
Commissions Inc. pricing isn’t available on the platform’s website, so agents have to contact their sales department for a custom quote. Because precise pricing for Commissions Inc. is not available online, it’s difficult to compare the platform to Kunversion+ pricing. However, similar software costs between $400 and $500 per year.
Commissions Inc. Features
CINC provides agents with customizable, IDX-enabled websites and keyword-optimized content, a CRM dashboard, and agent management and lead assignment tools. CINC also offers ample training opportunities, making it the best option for teams that want to optimize their use of agent management and lead assignment features by attending events, watching videos, and joining an online support community of other users.
IDX & Lead Capture Websites
CINC’s IDX-enabled websites can be customized using attractive, user-friendly templates. This allows potential clients to see up-to-date property listings from the multiple listing service (MLS) and view your featured properties first. Like Kunversion+, CINC lets you create multiple landing pages with categorized listings to target specific buyers.
Agents and brokers can generate leads with CINC using Facebook ad campaigns, a Craigslist auto-poster, and by attracting clients to your social media profiles and keyword-optimized blog posts. Agents can also create targeted follow-up campaigns based on more than 30 different lead data points like home ownership and loan prequalification — information you can solicit trough lead capture forms, open house sign-in sheets, and other marketing strategies.
The robust CRM offered by CINC is automatically updated with the leads you generate through your IDX website, landing pages, and ad campaigns. As with Kunversion+, agents can organize and filter leads based on characteristics like website activity, email submission date, and price range of saved homes. CINC can also help agents evaluate the likelihood of conversion based on all lead characteristics that are added to the CRM.
CINC gives brokers the ability to manage their agents using lead assignment tools, agent activity logs, and more. Once you generate a lead and import it into the CRM, the platform allows administrators to assign the prospective client to agents to ensure that no leads fall through the cracks. After a lead is assigned, you can monitor when the agent logs in to the system and when they communicate with the lead.
Like CINC, Kunversion+ pricing is not advertised on the platform’s website. However, websites not affiliated with the company state that the software costs $499 per month. This is more expensive than some more limited CRMs, but many users find the platform provides great value.
Like CINC, Kunversion+ includes agent IDX-enabled websites, a paid advertising platform, and agent management tools. Kunversion+ also excels because of the software’s numerous automations, which make it an excellent option for large teams that want to streamline lead generation and management. In addition to many of the features offered by CINC, Kunversion+ boasts incredible ease of use for quick agent onboarding.
IDX & Lead Capture Websites
Kunversion+ allows agents to create IDX websites and landing pages using attractive, simple templates. The templates are responsive and offer a variety of customization options. What’s more, Kunversion+ IDX-enabled websites cover 99% of multiple listing services in the United States and Canada, ensuring the properties on your site are comprehensive.
In addition to IDX websites and landing pages, Kunversion+ provides multiple lead generation tools. Like CINC, the platform offers à la carte paid tools including pay-per-click Facebook and Google Ads, in addition to free lead generation. Free lead generation tools include a Craigslist poster, social media sharing, and keyword-optimized blog content. Plus, the Kunversion+ Lead Sync tool makes it is easy to add new leads from all lead generation sources to your CRM.
Kunversion+ lets you track buyer and seller leads using both a desktop CRM and a mobile app for Android and iOS. The platform features lead management tools like real-time property search alerts, mass emailing and texting, and lead reply tracking. Plus, the CRM’s modern interface lets you rate leads, see agents for assigned leads, and view notes in one place. Generally, it is more user-friendly than CINC’s dashboard.
As with CINC, Kunversion+ lets team leaders assign leads to specific agents and then monitor agent performance. The platform also provides agents follow-up reminders so that leads aren’t forgotten, lets you track how efficiently agents handle their pipeline and generates top producer reports, based on sales and lead nurturing efforts. The team management dashboard is more user-friendly than CINC’s and lets you view all of your agents at the same time.
Commissions Inc. vs Kunversion+: Ease of Use
CINC users report that the platform can be difficult to learn because the tools are so complex. Kunversion+ users, on the other hand, say that the platform is generally user-friendly and easy to learn. Because of this difference, we chose Kunversion+ as the most user-friendly option; it’s ideal for busy agents and teams that want time-saving automations without a steep learning curve.
Commissions Inc. Ease of Use
Commissions Inc. users are generally pleased with the platform’s robust tools. However, many agents find that the tools offered by CINC are so extensive that they can be difficult to master, making it less user-friendly than Kunversion+. What’s more, some agents find that CINC’s customer service has slow response times, so using the platform can be difficult if you’re new to the platform — a problem not encountered by Kunversion+ users.
Kunversion+ Ease of Use
Kunversion+ users find the platform extremely functional and user-friendly because all of the tools are included in a single dashboard. The platform makes it easy to manage leads, and real estate agents can post content to social media easily, set up drip campaigns, and monitor client activity on IDX websites from one place. Even with a variety of advanced tools, Kunversion+ is generally more user-friendly than CINC and better for agents and teams that want to simplify lead generation with automations.
Commissions Inc. vs Kunversion+: Customer Support
We reviewed the range of customer support tools offered by Commissions Inc. and Kunversion+ and evaluated user reviews to see how accessible and helpful they are. CINC and Kunversion both offer email, telephone support, and online submission forms. Ultimately, we found Kunversion+ offers the higher level of customer service because of its responsive support team.
Commissions Inc. Customer Support
CINC offers customer service via phone, email, and an online submission form. There’s also a CINC blog with resources about how to use CINC, optimize the platform, and customize your IDX website. Unfortunately, agents who use Commissions Inc. find customer support can be difficult to reach. This makes it best for teams that want to manage their own troubleshooting using the platform’s extensive videos and online community.
Kunversion+ Customer Support
Kunversion+ allows users to contact customer service via phone, email, an online form, and online chat. User reviews reveal customer support is easy to reach and online resources are helpful. However, some agents find training videos are outdated due to recent changes to the platform. Even so, Kunversion+ offers more knowledgeable and responsive customer service than CINC.
Commissions Inc. vs Kunversion+: Customer Reviews
Due to their IDX websites, landing pages, CRM dashboards, and lead nurturing tools like drip email campaigns and pay-per-click advertising, Commissions Inc. and Kunversion+ both have positive user reviews. However, users have experienced differences in pricing, customization, ease of use, and general functionality between the platforms. In general, Kunversion+ receives higher marks from users.
Commissions Inc. Customer Reviews
Many agents find that CINC’s tools are extremely comprehensive and let them increase lead generation and conversion easily. However, others complain that customer service is not responsive, that the platform is too expensive, and that the return on investment is not high enough to justify the price.
Kunversion+ Customer Reviews
In general, Kunversion+ has excellent reviews from users. Agents who like the software find that it is user-friendly and offers a ton of tools and features that make it easy to follow up with prospects and convert them into listings and sales. However, some agents report that there is a learning curve — although not as steep as for CINC.
The Bottom Line
Commissions Inc. and Kunversion+ are both lead generation and nurturing platforms that include robust CRMs. Each platform also includes tools like IDX websites and landing pages, lead assignment capabilities, email marketing, social media integration, and pay-per-click advertising. CINC stands out for its extensive training opportunities, which make it best for teams that can spend time optimizing the platform.
If you’re a top performing agent who wants to start automating lead generation on an easy-to-use platform, however, check out Kunversion+. The platform includes all of the features you need to generate more buyer and seller leads. Visit its website for a free product demo and to learn more about pricing options.