Comscore is a marketing analytics platform that offers audience viewership data on TV, movies, and other channels. Its features include media ratings, campaign ratings, planning tools, marketing impact analytics, performance insights, invoicing, process automation, advertising lift, and more. In this article, we cover Comscore reviews. Ready to get started? Visit its website.
Comscore pricing is not readily available on its website. Pricing for similar providers have monthly fees that cost around $70 to $400 for the basic functionalities while the more advanced ones can cost up to $700 per month. Factors that affect pricing include access to advanced features, such as performance diagnostics, data management, and more.
Ready to get started with Comscore? Visit its website.
Summary of Positive Comscore Reviews
Users who gave Comscore a positive review said that it has reliable market data, which helps them optimize media marketing campaigns. They added that it has a user-friendly interface.
One user who gave Comscore a positive review on G2 said that he was able to receive accurate data on TV viewership. He also shared that the platform delivers data frequently, which helped him implement necessary updates and improvements on his campaigns.
Summary of Negative Comscore Reviews
As of the date that this article was written (June 4, 2019), there are very few negative Comscore reviews available online. One user, however, wished for data on consumers’ use of other platforms such as mobile apps and social media.
Check out the list below of some of Comscore’s features:
- Cross-platform measurement
- Performance insights
- Media ratings
- Planning tools
- Marketing and communications
- Process automation and management
- Campaign ratings
- And more
Can Comscore users evaluate their own marketing campaigns?
Comscore primarily uses its brand health index and branded content measurement to evaluate its users’ marketing campaigns. The brand health index tracks consumer activity with the users’ brands while the branded content measurement evaluates how the users’ branded integration impacts digital media.
What kind of viewership data does Comscore provide?
Comscore provides film performance insights, specifically on attendance, revenue, and other analytics. As for TV content, Comscore offers media and TV advertisement ratings.
Have you read these Comscore reviews and are still not sure if it’s the right fit for you? Read our reviews of all top marketing analytics software or check out one of these three Comscore competitors.