Graphics on ads and social media help businesses attract their target audience because it’s easier for the human brain to recognize images. Creating images for social media takes time, so many business owners use visual creation tools to make the process easier. These tools help to create attractive art that boosts sales and marketing campaigns.
Here are 20 tools to help you create images that boost your ad and social media game.
Image Creation & Photo Editing Tools
Visual content is said to be at least 40 times more likely to get shared on social media than other content. This is why marketers and advertisers should pay careful attention when they create images for social media. There are visual content creation tools that focus on turning simple raw photos into beautiful still images with a little professional editing; these can be used in digital and print campaigns easily.
Canva is one of the most popular image creation and editing tools for making custom images for social media, blogs, and printed ads. It offers templates and stock photos like any other graphic design tool while also allowing you to create and save your brand logos, colors, and fonts in its brand kit and photo albums. Canva also offers one-touch resizing so you can optimize your image on any chosen platform immediately.
You can register with Canva using your Facebook account or email address and get access to limited features as a free user. You can also sign up for a 30-day free trial of its premium services that usually costs $9.95 a month.
There are many photo editing services you can try out with Pixlr. Pixlr Express offers quick fixes and simple overlays and borders. Pixlr X and Pixlr Editor (Flash-based program) have features that are similar to Photoshop and allow you to work with image layers, color replacements, and object transformations. Users who have more advanced editing needs can choose between Pixlr X and Pixlr Editor, depending on their photo editing skill level.
Pixlr is web-based and is entirely free for Pixlr Express, Pixlr X, and Pixlr Editor. Pixlr Pro is available for $5 a month and allows you to gain access to thousands of premium royalty-free images, templates, and fonts.
PicMonkey is an excellent image editing tool used for quick but professional looking enhancements. What’s great about PicMonkey is that it allows you to edit existing images that you have on Facebook, your computer, and other sources. It also lets you add your own stickers and graphics using overlays, which means you’re able to repurpose stock photos by adding your own logo or call to actions (CTAs).
You can register for PicMonkey’s seven-day free trial using your Facebook or email account, and monthly fees start at $7.99 for basic and $12.99 for pro. Meanwhile, if you’re looking to print your photos vs just managing them digitally, PicMonkey provides this service for as low as 44 cents for basic prints.
VSCO is a photography mobile application that’s designed to create high-quality images with its suite of preset filters. Professional Instagram accounts often use VSCO filters instead of Instagram’s suite of features because it provides more options for altering elements like depth and lighting. It also includes additional custom presets used on professional camera brands like Canon, Nikon, and Olympus.
Downloading the VSCO app is free for both iOS and Android devices; the app gives you the basic presets and standard editing tools. If you’d like to experience the full editing power of this tool, you can register for a seven-day free trial and eventually sign up for a membership that costs $19.99 a year.
Short Video & Animation Tools
Animated images like GIFs are prevalent on social media platforms because they are short and entertaining. For marketers, it has become a means to add more value to their message, similar to using videos with fewer expenses. Creating animations can take more time and money compared to still photos, but there are a variety of tools available for use by anyone of varying editing skill levels.
CloudApp is a popular screen capture tool that’s also great for screen recordings and creating animated GIFs. It offers a GIF screen capture that can be added to marketing emails for a more engaging email marketing strategy. Quick embedding features support its GIF editing, creation, and live screen recording features, so you can add your content to popular website platforms or marketing tools.
CloudApp is free to use upon sign up with 100MB storage limit and a 15-minute video recording limit. Signing up for its Pro version for $9 a month will give you unlimited recording and storage plus enhanced editing and customized sharing options. It also offers free trial periods of the Pro plan.
If you’re unsure about creating your first few marketing animations on your own, you can always hire professionals through Fiverr to do the job and show you how it’s done without worrying about a steep cost. For as low as $5, you can hire a freelance graphic designer and marketing experts on Fiverr to make sure you have the perfect visual content to match your brand. Sign up for access to Fiverr’s pool of professionals today.
By now, you’ve probably come across at least one time-lapse video clip and wondered how it was created. Filmora is a well-known animation creation tool for fast motion video enthusiasts. It allows creators to turn long videos into shorter ones with a few clicks. Use your product launch and demo promo videos and turn them into a dramatic time-lapse that your followers on social media will watch to the end and enjoy.
Filmora offers versions of its editing tool both for beginners and intermediates (Filmora 9) and professionals (Filmora Pro). The professional version is available for a one-month free trial and $44.99 per year after the trial ends.
Flipagram, now renamed as Vigo Video, is a popular mobile app that converts a series of photos or graphics into short video stories and allows you to add your favorite background music. You can then upload them to social media platforms like Facebook and Instagram. You can make a montage, change the speed, and choose music from Flipagram’s library of more than 65 million 30-second song clips.
Because it’s a mobile app, you’ll be able to create your images even while on the go. Download the Vigo Video app for free and directly link your Instagram account for seamless uploading of your videos.
8. Photoscape X
Photoscape X is perfect for beginners looking to create impressive slideshows and animated images like GIFs to boost their social media content. Its interactive tools make the process easy. You can add angles, transition styles, and change durations on your image set.
Photoscape X is available for download on Windows and Mac. It has a free version and paid version (Photoscape X Pro) for $39.99 that unlocks premium features. It also has a free trial duration so that you can test and find out if the full capabilities of this program are what you need.
Use Giphy if you’re looking for premade GIFs. It offers a collection of animated GIFS for all topics and occasions, uploaded by users, making it the top GIF search engine available online. GIFs are available in a variety of formats, so it’s easy to embed them on any online platform. You can also use Giphy’s GIF maker to create and upload GIFS on your own.
Giphy is free to install for both iOS and Android smartphones. Sign up using your Facebook profile or email address to start accessing its GIF library.
Businesses must let their audience know how their product or service measures against the competition. Explaining this through infographics instead of text will ensure that the audience can absorb more of your message. There are plenty of inexpensive and easy-to-use tools to help you create infographics and add more value to your content without breaking the bank.
Infogram offers a vast range of contemporary modern graphics that can be modified easily to match any branding and message. You can choose from a variety of designer templates or create a customized one for yourself. Infogram also offers animation and use of interactive charts and maps that can surely impress your audience.
Infogram offers a variety of free and paid plans. You can register with a free account and get access to 37 interactive chart types and up to 10 projects. The paid plan begins at $25 per month for up to 100 projects, access to premium templates, 550 map types, and high-definition (HD) images you can use for your infographics.
Managing multiple social media accounts can be challenging and can eventually take up most of your time. This is why outsourcing social media postings with a service like Hibu is a great idea because it lets you have more time to pay more attention to your clients. Hibu is one of a select few officially badged Facebook Marketing Partners in the United States that also specializes in supporting small businesses. It offers social campaign creation, management, and monitoring, and will even run social advertising campaigns for you. Consider outsourcing your social media management with Hibu today.
If you’re new to creating infographics, Venngage is a great platform to help you create professional-looking images. It offers a simple three-step process that eliminates the complexity of data-driven visual content. You’ll have to choose a template, add your charts and visuals, and customize the infographic. Venngage has more than 100 templates from which to choose.
Pricing for Venngage starts with a free student plan that allows you to create five infographics. Premium plans for individuals cost $19 a month that gives you access to premium templates and stock images. A business plan can set you back $49 monthly but gives you all the platform’s best features, including branding and support.
Visme is a web app for creating highly professional-looking infographics with templates that sport very modern designs. The program offers hundreds of fonts, thousands of icons, and free images that can be combined with animated objects, links, pop-ups, and transitions. What’s ideal about Visme is that its interface has different levels of usability depending on how experienced you are.
You can get Visme for free and create up to five projects, gain access to 100MB storage, and utilized basic templates and images. Its paid plans start at $14 a month, giving you access to premium features, the ability to create up to 15 projects, and 250MB of storage.
Easelly is another tool that features a large volume of free infographic templates and design objects that are readily customizable to fit any brand. The drag-and-drop action makes it easy for beginners to use and navigate. Once you’re done, you can download your project in different formats, so sharing them on your website and social media pages can be completed in no time.
You can register with Easelly now for free using your Facebook account or your email address. This gives you access to 10 templates while the paid plan (Easelly Pro) is available for a seven-day free trial and a monthly fee of $4 after it ends.
BeFunky is a tool to help non-designers create professional-looking designs and edit photographs like trained pros. The infographic maker is a part of its design package and uses the same drag-and-drop interface as the rest of the tool. The program features professional photo editing capabilities with a free library of images and expert-level vector graphics.
BeFunky Plus is available at $6.99 per month and is suitable for business owners because it only offers one free infographic template in its free plan. Its paid plan will give you more infographic templates that look great and are easy to customize.
Meme Creation Tools
Memes are either GIF or static images that work a familiar theme or a current trend. Marketers use memes to connect with their target audience on a more personal level. It helps them become easily relatable and memorable. Meme generators are generally free, so businesses should take advantage of using this on their social media pages; this will allow them to capitalize on familiar images to help bring traffic to their website.
iMeme is digital content creation software for making memes. It includes 50 popular memes that you can use and add customized text to make it your own. You can also upload your own branded photos. Save your creations in PC or PNG format and then copy to your clipboard and print on your ads. You might also want to download your new meme and share it on your social media.
ImgFlip is one of the fastest meme generators around. You have the option to search and choose among its thousands of images to customize or simply upload your own photos. Aside from memes, ImgFlip is also a GIF, chart, and motivational poster creation tool.
The software extends support to almost all website, Mac, and Windows fonts while handling italic and bold text as well.
Using ImgFlip is free, and you don’t even have to register. However, you should expect the meme to have watermarks on the images. You can remove this by switching to its paid plan that costs $2.95 a month.
Imgur is considered one of the top-rated meme generator websites. This meme generator tool is ideal for beginners with its easy-to-use format. Pick any default background from the grid or upload your own image to create something unique. Once the image is added to the tool, type your text, and Imgur will allow you to share the created meme directly on a website.
Imgur is free to use upon registration. Download the app or use it on your desktop to create an image today. You can sign up using your social media accounts or an active email address.
Alternatives: Interactive Image Tools
Beyond GIFs and videos, highly engaging visual content is now popular on social media. This includes images with which people can interact, like those that are used in the design of quizzes, games, and polls. They not only entertain but are also an effective (although indirect) way of collecting data about your target audience.
Playbuzz is a viable option for those who want to jump in and have a go at creating quizzes. The tool is quick and easy to get started, so it’s a good beginner’s option. It’s also easy to share your quizzes on social media once you’re done, and the images used throughout help make the quizzes and polls more visually attractive.
Playbuzz creates quizzes like “Which Harry Potter character hates you?” or “Who said this line in 13 Reasons Why?” are not only engaging but a great way to collect information from your target audience.
You can sign up for Playbuzz using your own Facebook account or email address for free. Its pricing, however, is based on the number of people you want to engage with your content.
19. Opinion Stage
Opinion Stage is an easy to use platform for creating polls and quizzes. It provides top-performing templates to help you get your content up and going faster. No coding or design resources are needed. With its interactive content, you get to ask users engaging questions that gather insights rather than extract information in a passive way. The images used in the platform correlate with the topics being covered. For instance, there’s a picture of Peruvian mountains in the below, and the poll topic is travel.
The basic plan for Opinion Stage is free, but limits access to its more premium features as well as the number of responses and leads you can receive. Its starter plan costs $29 a month for better features and unlimited responses while its small business plan will set you back $99 a month.
Branded Mini-Games lets you create playable ads. Playable Ads are short mobile web games containing a branded game which can be played within the banner and mobile ad. They are fully customizable to any brand and run well on laptop, tablet, mobile devices, or within an app. Its Branded Mini-Games Studio is a do-it-yourself (DIY) tool that allows brands or individuals to create and launch their own ad games for mobile and social media marketing easily.
You can use its DIY game creator for free upon sign up. This gives you access to more than 80 of its high-quality game templates. Branded Mini-Games also has a paid VIP service for creating playable ads, and the prices are made available upon consultation.
Visual content is here to stay and is becoming easier to create and share. As a business owner, it’s important to create images for social media that are high quality. There are numerous free and paid tools to help you create images that are both engaging and memorable. Help your business grow by boosting your social media content game and spread your brand message to a broader audience than ever before.
Did we miss out on your favorite visual content creation tools? Share them with us in the comments.