Basecamp is a project management tool used by thousands of businesses. Unfortunately, there are no officially supported customer relationship management (CRM) platforms that integrate directly with Basecamp, but many can connect through third-party tools like Zapier. However, many of the features that make Basecamp useful are already built into a variety of CRMs on the market.
If you’d rather not attempt to tie Basecamp and CRM software together with a clunky, third-party automation tool, your best bet is to use a CRM with the Basecamp-like functionality you need built right in. Let’s take a look at some of Basecamp’s most popular features and which CRMs offer them too.
6 Best Alternatives to Basecamp & CRM Integration
CRM Alternative to Integration With Basecamp
(Best Overall) Sales pros wanting a CRM with productivity tools similar to Basecamp
Teams needing a CRM that incorporates Basecamp’s project management features
Growing sales teams needing a free CRM that scales like Basecamp
Companies looking for a CRM with Basecamp’s wide range of customization options
Businesses that need a CRM with similar reporting and insights as Basecamp offers
Sales professionals needing robust mobile apps similar to what Basecamp offers
How We Evaluated CRM Alternatives to Basecamp Integration
There are dozens of types of CRM software on the market that meet the needs of sales professionals in a wide range of industries. To narrow down this list of CRMs, we first identified Basecamp’s main features and then researched which CRM software solutions offered the same features. We then reviewed the CRMs to choose the best option for each category and the best option overall.
Zoho CRM: Best Overall CRM With All-in-One Productivity Tools
What it is: Zoho CRM is a comprehensive customer relationship management platform blended with a suite of team productivity tools such as team collaboration and workflow automation.
Why it is a great alternative: Like Basecamp, it offers real-time chat messaging, task assignments, and file sharing. In addition, Zoho CRM also includes advanced selling tools as well as lead, contact, deal, and account management, making it a great option for teams wanting a full-featured, all-in-one CRM.
Zoho CRM Pros
Zoho CRM Cons
Includes social integration
Limited file storage
Robust team collaboration features
Free plan only supports three users
Provides a document library with sharing tools
Limited sales pipeline customization
Zoho CRM Pricing
- Free: Supports up to three users
- Standard: $18 per user, per month
- Professional: $30 per user, per month
- Enterprise: $45 per user, per month
Zoho CRM Features
- Social media publishing tools
- Website visitor monitoring
- Contact opportunity management
- Lead management
Insightly: Best CRM With Project Management Tools
What it is: Insightly is a powerful project management CRM that helps teams manage customers after a deal is closed.
Why it is a great alternative: Features include drag-and-drop task management, an events scheduler, and customized workflows. The CRM also includes lead routing, relationship linking, and robust metric tracking tools, making it a great choice for sales teams that manage post-sale customer relationships.
Includes relationship linking to associate contacts with one another
Doesn’t sync with personal calendars
Easy lead-to-opportunity conversion
Base plan capabilities are lacking
Configurable project processes
Steep learning curve
- Plus: $29 per user, per month
- Professional: $49 per user, per month
- Enterprise: $99 per user, per month
- Lead routing and team management tools
- Relationship linking
- Robust metrics
- Generous file storage
HubSpot: Best Free, Scalable CRM for Unlimited Users
What it is: HubSpot is a CRM that offers mission-critical features for sales teams, such as website lead capture forms, deal management, and integration with several popular email clients, including G Suite and Outlook.
Why it is a great alternative: As with Basecamp, this CRM supports an unlimited number of users, making it the best solution for growing teams that don’t want to be saddled with extra costs associated when adding new users.
Limits the number of documents you can add per account
Seamless email integration
Limited customization options
Extensive online knowledge base
Upgrades can get expensive
- Free: Supports unlimited users; feature upgrade modules start at $40 per month
- Easy to use
- Reliable customer support
- Smartform lead capture
- Meeting scheduler
Freshworks CRM: Best CRM With Customization Features
What it is: Freshworks CRM is a feature-filled CRM designed for companies of all types, from startups to established businesses.
Why it is a great alternative: Sales teams that enjoy Basecamp’s customization tools will appreciate the extent to which Freshworks CRM’ visual pipelines, core modules, sales activities, roles, and more can be personalized to your unique business needs. Freshworks CRM is the best choice for companies that don’t want to be constrained by a CRM’s predefined user interface.
Freshworks CRM Pros
Freshworks CRM Cons
Reliable customer support
Lacks advanced reporting
Intuitive user interface
No prebuilt templates
Free plan supports unlimited users
Does not offer built-in calendar for easy appointment scheduling
Freshworks CRM Pricing
- Free: Supports unlimited users
- Blossom: $12 per user, per month
- Garden: $25 per user, per month
- Estate: $49 per user, per month
Freshworks CRM Features
- Contact and lead management
- Email integration
- Multiple sales pipelines
- Lead assignment rules
Salesforce Essentials: Best CRM for Enterprise-level Reporting
What it is: Salesforce Essentials is a robust CRM with enterprise-level reporting tools for a 360-degree view of your team’s performance.
Why it is a great alternative: As with Basecamp’s reporting features, Salesforce Essentials provides insight across projects and teams, and is customizable so managers have the information they need to make decisions. Salesforce Essentials is the best choice for sales professionals who need reliable reports to help define sales strategies.
Salesforce Essentials Pros
Salesforce Essentials Cons
Highly customizable reports
Plan is limited to 10 users
Mass email capabilities
Does not include rules-based scoring
No product and invoicing features
Salesforce Essentials Pricing
- $25 per user, per month
Salesforce Essentials Features
- Automatic email tracking
- Customizable reports
- Lead, opportunity, and account management
- Task automation
Zendesk Sell: Best CRM for Mobile Sales Professionals
What it is: Zendesk Sell is a web-based CRM with mobile apps to help keep sales professionals connected to their customer database when out of the office or on the road.
Why it is a great alternative: It offers many of the same features as Basecamp’s mobile apps, such as notifications, workflow overviews, and access to customer contact information. Zendesk Sell’s mobile apps also include filters and lists, task management, and call logging, making this choice best for mobile sales pros on the go.
Zendesk Sell Pros
Zendesk Sell Cons
Includes prebuilt reports
Limited customization options
Full-featured mobile apps
Range of email automation tools
Lack productivity tools
Zendesk Sell Pricing
- Team: $19 per user, per month
- Professional: $49 per user, per month
Zendesk Sell Features
- Sales goals and forecasting
- Call reporting
- Call logging
- Prebuilt reports
Third-party CRM Integration Tools for Basecamp
Businesses wanting to explore using a third-party integration tool to connect their existing CRM to Basecamp have a few options. Zapier and Automate.io are the most widely used solutions, but there are a variety of sales automation tools that can also get the job done. When a triggering event occurs in your CRM, such as moving a deal to the qualified stage, the integration tool then automatically completes the next task, like sending a follow-up email.
You can connect each CRM on this list to Basecamp with your choice of either Zapier or Automate.io. Neither option requires any coding experience or expert technical skills. Instructions on how to join your platforms together are provided by both third-party integration tool solutions.
Although CRM integration tools are helpful and eliminate some of the repetitive tasks that can bog down the sales process, they aren’t infallible. They require periodic verification that they’re working properly and can sometimes disconnect from your CRM platform without warning. That’s why we recommend using a CRM with the tools you need built-in to eliminate the need to keep tabs on a third-party integration workaround.
Basecamp is a great tool for project management and team communication tasks for sales teams. However, sales professionals also need a software solution to help manage other aspects of their jobs, and that’s where customer relationship management (CRM) software shines. Since Basecamp doesn’t integrate natively with modern CRMs, using a CRM platform with tools that are similar to Basecamp’s offers sales pros the best of both worlds.
Businesses wanting a full-features CRM that also includes a robust set of collaboration tools to keep teams on the same page should consider Zoho CRM. It offers a range of selling tools as well as team messaging, file sharing, and task management. Visit Zoho CRM to sign up for a 15-day free trial today.