Customer.io is a marketing automation software and behavioral messaging platform. It enables users to send personalized and targeted messages to enhance customer relationships, drive engagement, and improve retention. In this article, we cover Customer.io reviews and pricing. Ready to get started? Try it for free.
The Customer.io pricing scheme is based on the number of subscriber profiles that users have in their account. It offers two plans: Basic (starts at $150 per month) and Premium (starts at $1,000 per month). The main difference between the plans is access to additional features, such as premium technical support, among others.
Access to Premium
Starts at $150
Starts at $1,000
*Those interested should note that the monthly fee goes up as the number of profiles increase.
Ready to get started with Customer.io? Try it for free.
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Summary of Positive Customer.io Reviews
Users who left positive Customer.io reviews commented that it enables them to automate their email marketing activities and campaigns. They also said that they appreciate its segmentation tools, workflow builder, and analytics.
One user who gave a positive review of Customer.io on G2 noted that its analytics helps him gain a better understanding of his customers. He likes that it allows him to monitor his clients’ website browsing behavior, enabling him to send personalized messages to enhance customer relationship and engagement.
Summary of Negative Customer.io Reviews
Users who left negative Customer.io reviews said that its technical support team is not responsive. Others commented that setting it up and learning how to use its features may be challenging for beginners.
One user who gave a negative review of Customer.io on Capterra noted that its learning curve is a bit steep. He added that nontechy users might require assistance from a developer to utilize some of its functionalities.
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Check out the list below of some of Customer.io’s features:
- A/B testing
- Campaigns and rules-based workflows
- Comprehensive segmentation
- Message editor and starter templates
- Metrics and optimization tools
- User permissions and security controls
- And more
What features are included in the free trial?
Customer.io’s 30-day free trial includes access to all of the features of its basic plan.
Does Customer.io accept check and wire transfer payments?
Yes, it does. However, Customer.io accepts check and wire transfer payments only for users who subscribed to a premium plan.
Here is a list of some of Customer.io’s popular integrations: