Drip is an email marketing automation software that allows small business owners to collect leads, automate email campaigns, and create workflows integrated with their other business platforms. Its features include email builders, multi-channel marketing, audience segmentation, and more. We compiled Drip user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Summary of Drip User Reviews
What Drip Does Well
Users who gave Drip a positive review commended the app’s workflow automation features. Some of them also mentioned that the system integrates well with other software, including Zapier and Salesforce.
What Drip Does Not Do Well
Users who gave Drip a negative review complained about the limited customer support channels, being only available via chat or email. Some of them also cautioned new users of the initial learning curve.
Most Helpful Positive User Review
A user who left a positive review of Drip on G2 Crowd said that the automated workflows give him a broader understanding of the email sequence to improve his campaign activities. He also mentioned that it helps him map out their sales process more strategically.
Most Helpful Negative User Review
A user who left a negative review of Drip on G2 Crowd said that it took some time for him to figure out how to formulate email campaigns using the platform. He also mentioned that it was difficult to use the email builder features.
Drip Pricing
Drip has a free option and three paid plans: Basic ($49/month), Pro ($99/month), and Enterprise (customized pricing). The main difference between the plans is the number of email subscribers per month. All plans come with unlimited number of emails, integrations, tracking, automation, and more.
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| Starter | ||
| Basic | ||
| Pro | ||
| Enterprise |
Drip Features
Check out the list below of some of Drip’s features:
- Email Builders
- Automation Workflows
- Multi-Channel Marketing
- Email Campaigns
- One-Off Emails
- Native Integrations
- Simple Migrations
- Flexible API
- Tags, Custom Fields, and Events
- Purchase Intent Marketing
- Content Customization
- Segmentation
- Custom Conversion Tracking
- Native Reports and Dashboards
- Exportable Data Sets
Helpful Email Marketing Resources
Best Email Marketing Software: Which One is Right for Your Business? — In this article, we looked at the top email marketing software picks: MailChimp, Constant Contact, and Drip. We compared them based on price, ease of use, quality of customer support, and other important factors.
Email Marketing Best Practices — 31 Tips From the Pros — We asked small business owners and marketing professionals to share their most valuable email marketing best practices and came up with a list of the best tips.
25 Innovative Email Subject Line Tips — Email subject lines can make or break your email campaigns. In this article, we asked experts to weigh in on what to think about when crafting a catchy subject line.
21 Email Marketing Statistics That You Should Know — Read about useful statistics that will help your strategy when it comes to email marketing. This article covered trends, purchasing decisions, population statistics, and more.
Drip FAQ
Does Drip offer a free trial?
Yes. Interested users can sign up for a 14-day free trial on Drip’s website.
How does Drip help users build and run their email campaigns?
Drip enables users to create and send an unlimited number of emails. The software also allows them to set specific sending times for email campaigns to improve open rates. There are customizable templates available as well to help users get started with their email copy.
How does Drip automate workflows?
Drip offers visual workflows that are pre-made for automation. Users can customize these marketing workflows to adapt to their businesses.
Popular Integrations
When choosing an email marketing software, it’s important that the system integrates with other applications your business is currently using. Here is a list of some of Drip’s popular integrations:
Top Drip Alternatives
Not sure if Drip is the right fit for you? Read our reviews of all top email marketing software or check out one of these three Drip competitors.
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Ravi Raman, Executive Coach
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Amazing customer support. Also, this is one of the rare email services that functions more like a CRM than just a newsletter delivery system. It provides advanced features for tagging and segmenting, in addition to an easy to use email template builder.
There is a learning curve, particularly in learning how to set up workflows and rules properly, in order to make the best use of all the features and functions.
Wish I had gone through more training on how to properly use tags/workflows before starting, as I had to redo a bunch of my tags after a year, upon realizing better ways to use the service.
Verified Review
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Deb Cinkus
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Drip’s visual workflow is one of the easiest to use and extremely powerful. Drip also integrates with a ton of other systems and tools, particularly in the realm of website personalization. That means you can leverage the information in Drip about your customers and leads and use it to improve your marketing throughout your entire marketing stack.
Drip does not include a full CRM (yet). It’s not necessarily the ideal solution for B2B and other businesses that have longer sales cycles with multiple offline touch points.
Although Drip calls itself an eCommerce CRM email marketing platform, not all eCommerce shopping carts will enjoy the same deep level of integration as Shopify or WooCommerce. Check the details of what information and custom events will and won’t be available for your cart within Drip before assuming it will meet all of your needs.
Verified Review
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Tsahi Levent-levi
Verified Review
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The interface is easy to use and it offers a powerful set of features for newsletter and subscribers management that is based on tags.
I think the rules and automations part can be a tad easier to manage. Especially if best practices templates were available there (or easy to import/export)
How to use the rules and the subscriptions options better… I made a bit of a mess out of it and I am reluctant to do the “work” to fix it 🙂
Verified Review
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Charles Gachanja
I’ve worked with multiple email marketing and CRM systems over the past 5 years (MailChimp, GetResponse, Aweber, ConvertKit, Active Campaign, Infusionsoft…), so I ahve a fairly good idea of what makes a good – or bad – platform. Drip is right at the top for me in terms of user interface, alongside ConvertKit, but that one is aimed more at pro-bloggers. Drip is really powerful when it comes to integrating with ecommerce (we use Shopify), and the automation options it offers are excellent, and campaigns easy to build.
There are tiny details that could be done better – like drag&drop functionality in the automation builder (there is none atm), and for some strange reason, the email template we use sometimes disables bold text, which is a bit of a pain, but nothing to get hung about.
We use Drip both for top of the funnel communication and converting website visitors into customers, as well as following up with existing and new customers after purchase – meaning we can target specific products with their own follow-ups, and tag customers accordingly.
Michelle Densmore, CPT, LCSW
Verified Review
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Makes sending individual emails and email campaigns EASY.
Nothing!
Nothing. I’m just happy a colleague suggested it. I was previously with Constant contact and it was pure HELL. I was so happy to make the switch.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.