Drip is an email marketing automation software that allows small business owners to collect leads, automate email campaigns, and create workflows integrated with their other business platforms. Its features include email builders, multi-channel marketing, audience segmentation, and more. We compiled Drip user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Summary of Drip User Reviews
What Drip Does Well
Users who gave Drip a positive review commended the app’s workflow automation features. Some of them also mentioned that the system integrates well with other software, including Zapier and Salesforce.
What Drip Does Not Do Well
Users who gave Drip a negative review complained about the limited customer support channels, being only available via chat or email. Some of them also cautioned new users of the initial learning curve.
Most Helpful Positive User Review
A user who left a positive review of Drip on G2 Crowd said that the automated workflows give him a broader understanding of the email sequence to improve his campaign activities. He also mentioned that it helps him map out their sales process more strategically.
Most Helpful Negative User Review
A user who left a negative review of Drip on G2 Crowd said that it took some time for him to figure out how to formulate email campaigns using the platform. He also mentioned that it was difficult to use the email builder features.
Drip Pricing
Drip has a free option and three paid plans: Basic ($49/month), Pro ($99/month), and Enterprise (customized pricing). The main difference between the plans is the number of email subscribers per month. All plans come with unlimited number of emails, integrations, tracking, automation, and more.
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| Starter | ||
| Basic | ||
| Pro | ||
| Enterprise |
Drip Features
Check out the list below of some of Drip’s features:
- Email Builders
- Automation Workflows
- Multi-Channel Marketing
- Email Campaigns
- One-Off Emails
- Native Integrations
- Simple Migrations
- Flexible API
- Tags, Custom Fields, and Events
- Purchase Intent Marketing
- Content Customization
- Segmentation
- Custom Conversion Tracking
- Native Reports and Dashboards
- Exportable Data Sets
Helpful Email Marketing Resources
Best Email Marketing Software: Which One is Right for Your Business? — In this article, we looked at the top email marketing software picks: MailChimp, Constant Contact, and Drip. We compared them based on price, ease of use, quality of customer support, and other important factors.
Email Marketing Best Practices — 31 Tips From the Pros — We asked small business owners and marketing professionals to share their most valuable email marketing best practices and came up with a list of the best tips.
25 Innovative Email Subject Line Tips — Email subject lines can make or break your email campaigns. In this article, we asked experts to weigh in on what to think about when crafting a catchy subject line.
21 Email Marketing Statistics That You Should Know — Read about useful statistics that will help your strategy when it comes to email marketing. This article covered trends, purchasing decisions, population statistics, and more.
Drip FAQ
Does Drip offer a free trial?
Yes. Interested users can sign up for a 14-day free trial on Drip’s website.
How does Drip help users build and run their email campaigns?
Drip enables users to create and send an unlimited number of emails. The software also allows them to set specific sending times for email campaigns to improve open rates. There are customizable templates available as well to help users get started with their email copy.
How does Drip automate workflows?
Drip offers visual workflows that are pre-made for automation. Users can customize these marketing workflows to adapt to their businesses.
Popular Integrations
When choosing an email marketing software, it’s important that the system integrates with other applications your business is currently using. Here is a list of some of Drip’s popular integrations:
Top Drip Alternatives
Not sure if Drip is the right fit for you? Read our reviews of all top email marketing software or check out one of these three Drip competitors.
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Jason Lavis
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
The team at Drip simplify complex processes into intuitive navigation and logical steps. When I have encountered an issue, the FAQs are easy to follow and understand. These things seem like no-brainer design inclusions, but I’ve found that in the case of email marketing software this is not usually the case. I was also impressed by how they handled the recent GDPR changes. Lots of relevant updates, well in time, clearly explained.
Some of the blog post links that have been emailed to me have been very basic, but that could be a preference rather than a complaint. Can’t think of any real flaws.
Nothing, only that I would like to have found them sooner, rather than overpaying for the same features at one competitor… Knocking myself out with a bad UI with another.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Ravi Raman, Executive Coach
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Amazing customer support. Also, this is one of the rare email services that functions more like a CRM than just a newsletter delivery system. It provides advanced features for tagging and segmenting, in addition to an easy to use email template builder.
There is a learning curve, particularly in learning how to set up workflows and rules properly, in order to make the best use of all the features and functions.
Wish I had gone through more training on how to properly use tags/workflows before starting, as I had to redo a bunch of my tags after a year, upon realizing better ways to use the service.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Deb Cinkus
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Drip’s visual workflow is one of the easiest to use and extremely powerful. Drip also integrates with a ton of other systems and tools, particularly in the realm of website personalization. That means you can leverage the information in Drip about your customers and leads and use it to improve your marketing throughout your entire marketing stack.
Drip does not include a full CRM (yet). It’s not necessarily the ideal solution for B2B and other businesses that have longer sales cycles with multiple offline touch points.
Although Drip calls itself an eCommerce CRM email marketing platform, not all eCommerce shopping carts will enjoy the same deep level of integration as Shopify or WooCommerce. Check the details of what information and custom events will and won’t be available for your cart within Drip before assuming it will meet all of your needs.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Tsahi Levent-levi
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
The interface is easy to use and it offers a powerful set of features for newsletter and subscribers management that is based on tags.
I think the rules and automations part can be a tad easier to manage. Especially if best practices templates were available there (or easy to import/export)
How to use the rules and the subscriptions options better… I made a bit of a mess out of it and I am reluctant to do the “work” to fix it 🙂
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Danielle Lichliter
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.
Review SourceFitSmallBusiness invited user to leave a review and offered a nominal gift card as a thank you.
Drip is a simple, basic, and easy-to-use email platform. It is designed for those who want to get their email up and running quickly without the need for extensive design and engineering. They have great customer support and their pricing works well for small businesses or startups. Their bread-and-butter 7-day email courses with text-only had the best open rates my company has ever seen.
Drip is not a super robust ESP that allows you to do anything with your emails. If you are looking for unlimited customization, this might not be the tool for you. The analytics are simple and not as thorough as other ESPs.
We had some issues integrating with our data warehouse and tracking conversions was much harder than I anticipated without a developer.
Verified Review
This reviewer provided a screenshot to verify they are an active user of the product.