Easy Agent Pro vs. Real Geeks: Price, Features & What’s Best in 2018

Real Geeks vs. Easy Agent Pro (EAP) are real estate lead generation platforms with internet data exchange (IDX) websites and lead management tools. Real Geeks starts at $249/month while EAP offers multiple packages starting at $119/month. Real Geeks is an all-in-one lead generation solution while EAP is better for a la carte customization.

When to Use Real Geeks

Real Geeks is a real estate lead generation platform with editable IDX website templates, customer relationship management (CRM) and robust, user-friendly features best for teams needing a comprehensive, full-cycle lead generation tool. Fees are slightly higher than EAP, but it offers great value considering its tools include fully integrated lead generation, CRM, and email marketing. Choose Real Geeks if you want an end-to-end lead generation solution rather than one-off lead generation services or tools.

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When to Use Easy Agent Pro

Easy Agent Pro is an online platform offering customized IDX websites templates, content optimized for search engine optimization (SEO), which can be shared on blogs or on social media to help build your online presence and works with customizable lead generation apps like Easy CMA, which allows site visitors to create a detailed analysis of their home’s value. However, Easy Agent Pro doesn’t include a CRM or pay-per-click (PPC) advertising like Real Geeks. For this reason, Easy Agent Pro is best for agencies that have a CRM and want to increase leads with marketing apps.

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Easy Agent Pro vs. Real Geeks at a Glance

How We Evaluated Easy Agent Pro vs. Real Geeks

To compare Easy Agent Pro vs. Real Geeks, we evaluated each provider’s ability to capture and nurture real estate leads to increase conversions. Specifically, we considered pricing, website creation, PPC advertising, lead capture, CRM, lead nurturing, app integrations and more. Based on those criteria, we identified Real Geeks as the most robust real estate lead platform for your real estate business.

The specific criteria we used to evaluate the providers include:

• Pricing: In general, pricing for real estate lead generation and management tools vary based on how comprehensive the platforms are and how many agents you have on your team
• Customizable, IDX-enabled website: We compared customization options, design and ease-of-use for each platform’s IDX-enabled websites for buyer lead generation
• CRM and lead nurturing: Comprehensive real estate lead management platforms include a CRM tool to organize leads by location, search urgency, favorite properties and more
• PPC advertising: PPC advertising is typically a component of real estate marketing strategies and utilizes channels like Facebook and Google
• Additional features: Real estate lead management companies offer a variety of additional features like real estate valuation, social media marketing and integration with other real estate tools
• Ease of use: We compared user reviews for each platform to evaluate how easy the IDX websites, CRM tools and agent platforms are to navigate by real estate agents and potential buyers and sellers
• Customer support: We contacted customer support teams, evaluated online resources and looked at user reviews to compare customer support for each provider

We chose Real Geeks for real estate lead generation and management because they offer a comprehensive package of services, including a customizable lead generation website, CRM with user-friendly agent dashboard and more. Real Geeks offers a great value for smaller real estate agencies wanting robust lead generation and management features for a lower monthly cost.

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Easy Agent Pro vs. Real Geeks: Pricing & Features

Easy Agent Pro and Real Geeks both offer customizable IDX websites and other lead generation tools. However, Easy Agent Pro doesn’t include a robust CRM like Real Geeks does or PPC advertising. This makes Real Geeks best for all-in-one lead generation and management tools while Easy Agent Pro is best for customizing tools with a specific CRM, SEO-focused blogs and apps.

Real Geeks Pricing

Real Geeks charges $249 per month, plus a $250 onboarding fee for its IDX website (though discounts exist for this one-time fee) and CRM tools, and additional agents are $25 each. Real Geeks charges an additional $300 per month plus ad spending to manage PPC accounts. The overall cost of Real Geeks is higher than Easy Agent Pro but offers additional value.

Real Geeks Features

Real Geeks offers lead generation and management functionality in the form of customizable IDX websites, a CRM dashboard and agent management tools designed to maximize the conversion of buyer and seller leads to sales and new listings. The platform acts as a central hub, allowing agents to link their website, CRM, PPC advertising and more within a single piece of software.

Customizable IDX Website

Real Geeks makes IDX website creation easy by letting agents customize logos, headers, toolbars, feature images and other content, which is why it was our top choice for Real Estate Lead Generation Websites. This enables agencies to create unique user experiences for potential buyers without any knowledge of web design. However, Real Geeks does not offer full web design services for the platform’s IDX website like those offered by Easy Agent Pro.

Unlike Easy Agent Pro, Real Geeks does not provide its users with content to share on its lead generation websites. Instead, Real Geeks users will have to customize their websites with their own content using an in-house marketing team or a third-party web developer. This means that, in contrast to Easy Agent Pro customers, Real Geeks users do not benefit from SEO-enriched blog content as part of their IDX website.

Customer Relationship Management

Once potential buyers or sellers enter information in the IDX website or home valuation tool, their information is synced with the Real Geeks CRM. The lead database lets agents filter leads based on user activity, correspondence, property location and more. Agents can also see the properties viewed and favorited by leads and use that information to send targeted text and email follow-ups and related searches.

In contrast to Easy Agent Pro, the Real Geeks CRM is completely integrated with the IDX website and other lead nurturing tools, so users don’t have to learn how to use additional platforms, pay multiple bills and interact with multiple customer service teams. Real Geeks is the best option for your agency if you want to control your IDX website and CRM through the same platform.

Pay-per-Click Advertising

PPC advertising is available as an add-on service through Real Geeks for both Facebook and Google. The Facebook marketing package is available for an additional $300 or more per month plus your ad spending budget; Google PPC advertising is available for $550 per month plus ad spend. Unlike Easy Agent Pro, PPC advertising is fully integrated with the platform.

Easy Agent Pro Pricing

Easy Agent Pro offers the LeadSites package for $159 per month and LeadSites Plus for $259 per month. In addition, you can get your first month of LeadSites for just $1. The platform is also contract-free and features a 15-day money back guarantee.

Easy Agent Pro Tiered Features

Customizable IDX Website

Easy Agent Pro offers full customization and unlimited landing pages for its IDX websites. Instead of using a template to personalize your own IDX website like Real Geeks, Easy Agent Pro’s team will create a website for you. Once you sign up, you’ll get a design form to fill out and receive your personalized website within days of submitting your website design requests.

In addition to creating an IDX website for you, Easy Agent Pro provides two free blog posts for you to publish on your site. These blog posts are SEO-focused, so your target audience is more likely to see them and provide their contact information. Although Real Geeks offers customizable IDX websites, it does not provide ready-made content.

Customer Relationship Management

Unlike Real Geeks, Easy Agent Pro doesn’t have its own CRM. Instead, the platform integrates with several major CRM platforms, like HubSpot and Follow Up Boss, and automatically updates them with leads from your Easy Agent Pro IDX website. Integrating the apps requires a few steps, but Easy Agent Pro offers a ton of online resources that walk you through the process. Some agents may prefer to have all of their lead generation and management tools in one place. However, if you already have a CRM and want to add robust lead generation and marketing software, Easy Agent Pro lets you have the best of both worlds.

Pay-per-Click Advertising

In contrast to Real Geeks, Easy Agent Pro does not offer PPC advertising as part of the platform. Instead, Easy Agent Pro allows users to integrate with third-party PPC platforms like Facebook and Google and send resulting leads to Easy Agent Pro’s unlimited landing pages.

Easy Agent Pro vs. Real Geeks: Ease of Use

Real Geeks and Easy Agent Pro both feature IDX websites and lead generation tools. However, EAP works best by integrating with third-party CRMs, lead management apps, and integrated PPC advertising rather than as an all-in-one solution. Therefore, Real Geeks is our first choice for ease of use because these features are built-in.

Real Geeks Ease of Use

Real Geeks was designed by a real estate agent for use in his own firm, so it’s easy to customize your IDX websites and navigate the CRM even if you don’t have experience building websites. The Real Geeks platform also features a visually appealing agent dashboard that makes it easy to monitor leads and agent activity. Plus, Real Geeks lets agents create and save unique searches, so you don’t have to waste time looking for data you need regularly.

Easy Agent Pro Ease of Use

Easy Agent Pro boasts a user-friendly platform and easy integration with more than 20 CRMs and around 16 real estate marketing apps. In contrast to Real Geeks, Easy Agent Pro actually customizes your IDX website according to your specifications and provides blog content to share with your followers and attract new leads. The agent dashboard has been described by users as responsive and easy to work with.

Easy Agent Pro vs. Real Geeks: Customer Service

We compared Real Geeks and Easy Agent Pro’s customer service departments and read user reviews to evaluate how helpful and accessible they are. Both platforms offer email and telephone support, plus online resources. Ultimately, we found Easy Agent Pro offers the most comprehensive customer service because of their weekly webinars and extensive online resources.

Real Geeks Customer Service

Real Geeks offers customer service and support over the phone and through an online ticket submission system on its website, including helpful pricing information and a free demo. Current users find that the Real Geeks customer support team, Facebook community and blog offer a ton of helpful resources for getting the most out of the platform.

Easy Agent Pro Customer Service

Like Real Geeks, Easy Agent Pro provides both phone and email support for users. However, Easy Agent Pro also features an online chat function for people with sales and support inquiries. In addition, Easy Agent Pro offers weekly webinars and training sessions so agents can learn how to optimize the software. Finally, Easy Agent Pro holds regularly scheduled office hours where agents can ask specific questions about issues they encounter.

Easy Agent Pro vs. Real Geeks: Customer Reviews

Real Geeks and Easy Agent Pro have excellent reviews due to their attractive IDX websites and lead management tools. However, users experience differences in pricing, customization, ease of use and general functionality between platforms. Overall, users are pleased with both, but there are more positive reviews available for Real Geeks because it’s an older company.

Real Geeks Customer Reviews

In general, Real Geeks users love the platform because it is well-priced and extremely user-friendly. Current customers find online support tools to be helpful and consider the platform a great option for entry-level lead generation. In contrast, some user reviews mention that Real Geeks IDX websites are not very customizable and can appear outdated.

Easy Agent Pro Customer Reviews

Easy Agent Pro users report impressive increases in lead generation and conversion as a result of using the platform. In addition, Easy Agent Pro customers love the look of the platform’s IDX websites, report that the software is intuitive, and find the customer service phenomenal. However, some users wish more robust CRM tools were part of the EAP package.

The Bottom Line

Easy Agent Pro and Real Geeks offer attractive, customizable IDX websites and lead management tools. However, Easy Agent Pro doesn’t include its own robust CRM and relies on third-party app integration to boost its functionality. For that reason, Easy Agent Pro is perfect if you already have a CRM and prefer to customize your marketing tools.

In contrast, check out our top pick — Real Geeks — if you’re looking for an all-in-one real estate lead generation and management provider at a great value. You can sign up for a free demo to see how Real Geeks can improve your lead management by signing up on its website today.

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