In this article, we’ll define predatory pricing and take a closer look at how it works, its short- and long-term effects, and real-world examples. How Does Predatory Pricing Work? Predatory pricing is a strategy that unethical businesses adopt for customers to flock toward their goods or services and away from competitors—often those with smaller financial…
Ecommerce
6 Best High-risk Merchant Account Providers
A high-risk merchant account is used when financial institutions consider a business highly susceptible to chargebacks and fraud. Operating a high-risk business makes it harder to open a merchant account, just like certain factors can impact your business’s ability to get insurance coverage or financing. Businesses declined by a traditional merchant services provider can opt…
How to Use Shopify Payments
Learn how to set up Shopify Payments, from signing up and configuring payments to getting paid and handling chargebacks.
Shopify Payments is Shopify’s built-in payment processing service for online, in-person, and mobile sales. Each merchant account automatically goes through a verification process and, once approved, becomes eligible to accept all major payment methods. Learn how to use Shopify Payments, from setting it up to getting paid, with our step-by-step guide. Step 1: Select a…
Square POS Review: Best Overall Small Business POS
Square Point of Sale (POS) is an all-in-one business solution that offers forever-free yet feature-rich software including payment processing and ecommerce. In addition to the excellent value it offers, Square is also one of the most user-friendly systems on the market. Real-life users agree, giving Square POS lots of positive reviews. Overall, Square is our…
25+ Social Commerce Statistics
It’s time to go social! Let these stats help you decide which platform to sell on and how to market your products to increase sales.
Social shopping has gone mainstream. People are on their phones and scrolling on social media all the time, creating an opportunity for retailers. Social commerce has become easier and more popular—in-app purchases are increasingly common and more brands are shifting focus to their social channels to drive sales. Let the social commerce statistics below help…
How to Start an Ecommerce Business on Amazon
Amazon remains an excellent opportunity for ecommerce sellers. It is the most-visited marketplace in the US with more than 310 million active accounts globally. That’s a lot of chances to reach new customers. But, selling on Amazon isn’t as simple as taking photos, writing a description, and posting your listing—it requires strategy. You need to…
How to Sell Online in 10 Steps
Selling online includes deciding what products to sell, a channel to sell products, and a process for storing goods and shipping orders. This guide explains how to sell online step by step and provides you with ways to promote and improve your chosen sales channel efficiently. Step 1: Conduct Market Research Selling online begins…
What Is Return Fraud? A Small Business Guide
Return fraud, also called refund fraud or refund theft, is the deceptive practice of returning merchandise or abusing a return/refund process for monetary gain. In 2023, retail return fraud cost up to $101 billion in total losses, and every $100 of returned merchandise resulted in a loss of around $13.70 for retailers. Businesses need to…