TikTok live shopping is an immersive shopping experience for TikTok users that can yield high conversion rates for your business if done right. It’s a great way to promote your brand, build awareness, engage with your audience, and, ultimately, boost sales. This guide walks you through the different aspects of running a TikTok live stream…
Ecommerce
TikTok Dropshipping: Ultimate Guide for SMBs
TikTok is a social and ecommerce powerhouse with about 150 million users in the US.[1] In addition, 37% of TikTok users have bought something from the platform.[2] If you’re looking to cash in on the TikTok ecommerce phenomenon, you can start selling on TikTok without investing in products upfront. The dropshipping business model lets you…
How to Start an Online Store: A Beginner’s Guide
Starting an online store involves choosing an ecommerce platform, building your website, setting up strong product pages, and integrating a payment provider. Overall, expect to spend around $300 in setting up an online store (excluding sourcing or manufacturing products). With plug-and-play ecommerce platforms and web builders, learning how to start an online store has never…
Ecommerce Payment Processing: Guide for Small Businesses
To securely accept online payments from your customers, you need a payment solution for ecommerce that ensures smooth and safe transactions. Ecommerce payment processors facilitate online transactions by securely transmitting payment information between the customer, the merchant (you/your store), and financial institutions. When choosing an ecommerce payment processor, consider factors such as fees, integration capabilities,…
Returns Management: Ultimate Guide for SMBs
Returns management is a supply chain process that addresses unwanted, recently purchased merchandise. It begins with a customer requesting to return an item and ends with the item being returned to inventory, refurbished, recycled, or otherwise disposed of. This article guides you through the process of handling returns, returns management strategies to implement in your…
Stripe vs Square: Which Payment Processor Is Best?
Stripe is a developer-friendly payment processor best for online businesses wanting to add a customizable checkout to their websites or sales applications. Square is an out-of-the-box point-of-sale (POS) and payment processing platform better suited for small businesses needing an all-in-one solution. Both Square and Stripe made our list of the best merchant service providers. Square…
Authorize.net Review: Best Payment Gateway
Authorize.net is a Visa-owned company that offers one of the oldest and most trusted ecommerce payment solutions. It is a payment gateway that can facilitate virtual terminal, recurring, and virtual point-of-sale (POS) payments. Authorize.net is popular among merchants primarily for its compatibility with most payment processors and a wide variety of software. We compared Authorize.net…
6 Consumer Behavior Trends for Small Businesses in 2024
Understanding consumer behavior is essential if you want to build a sustainable business.
Consumer behavior is how individuals buy goods, services, or experiences and the elements that influence those purchasing decisions—including psychological, social, cultural, and economic factors. Retailers need to stay informed about emerging trends and shifts in consumer preferences to effectively connect with target audiences and keep customers coming back for more. Here’s a deeper look at…