Eloqua is Oracle’s business-to-business (B2B) marketing automation software that combines demand generation, email marketing, and lead management in a single platform. Its features include targeting, segmentation, campaign management, and more. In this article, we cover Eloqua reviews and pricing. Ready to get started? Visit its website.
Summary of Positive Eloqua Reviews
Users who gave Eloqua a positive review said that it can perform a wide range of marketing automation functionalities that include campaign management, sales, and more. They added that it has seamless integration with third-party apps, particularly with customer relationship management (CRM) platforms.
“Oracle Eloqua is a great all-round Marketing Automation tool for Medium to Large companies. One of the tools which try to cover all areas as well as Integration with all types of other platforms like Salesforce/CRM on Demand.”
— Tom Schreurs
Summary of Negative Eloqua Reviews
Users who gave Eloqua a negative review complained that its HTML editor is difficult to use. They also mentioned that its customer support team was slow to respond.
“The HTML creation interface for emails and landing pages leaves something to be desired. Usually, I end up coding in Dreamweaver and copying and pasting my HTML into Eloqua.”
— Jeffrey Bourque
Eloqua pricing is not readily available on its website. However, according to a third-party site, it offers three subscription options. The Basic Plan is $2,000 per month while the Standard Plan costs $4,000 per month. An Enterprise plan is also offered at customized pricing.
Ready to get started with Eloqua? Visit its website.
Check out the list below of some of Eloqua’s features:
- Email marketing
- Targeting and segmentation
- Campaign management
- Lead management
- Marketing measurement
- Sales and marketing alignment
- Mobile app
How can Eloqua users personalize their marketing campaigns?
Eloqua can help users personalize their marketing campaigns through its ability to track customer behavior, sentiment, and preferences across different channels. The platform’s real-time insights can also alert users for buyer triggers.
How can Eloqua users evaluate their marketing campaigns?
Eloqua has customizable dashboards that display interactive reports. Users can customize these reports to show metrics that they are already using for their business model.
Here is a list of some of Eloqua’s popular integrations: