Emarsys is a marketing platform designed for retail, ecommerce, travel, and other industries. It features a customer engagement platform that provides one-to-one interactions with consumers through email marketing, lifecycle intelligence, automation, and product recommendations. In this article, we cover Emarsys reviews and pricing. Ready to get started? Request a demo.
Emarsys pricing is not readily available on its website. Pricing for similar services ranges from $0 to $335/month, depending on the number of subscribers to reach out to and the number of users utilizing the system. Access to premium features such as custom event triggers and predictive lead scoring can cost up to $2,400/month.
Interested users may contact Emarsys’ sales team directly to inquire.
Ready to get started with Emarsys? Request a demo.
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Summary of Positive Emarsys Reviews
Users who gave positive Emarsys reviews online liked its powerful automation center and the regular rollout of new features to optimize marketing. Users also reported that it is a versatile marketing tool and allows for the creation of a good selection of marketing announcements. Good customer support was also cited.
One user who gave a positive Emarsys review on Capterra commented that it allows them to have a complete view of both online and offline customer behavior and sales data all in one place. He also shared that it is easy to build emails using the system’s drag-and-drop templates. He noted as well that the account manager assigned to them was helpful.
Summary of Negative Emarsys Reviews
Users who gave negative Emarsys reviews online said that it is not as simple or as intuitive as other similar platforms and that it has a steep learning curve. They added that there are not many customization options in the system and that exports take some time to execute. Some users also said that the pricing is not competitive with other similar systems.
One user who gave a negative Emarsys review on G2 reported numerous bugs in the system. He also said that the admin dashboard is neither intuitive nor easy to navigate. He added that the email builder is based on templated HTML blocks, which is not easy to customize. He also disliked that there are additional charges for reports and training.
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Check out the list below of some of Emarsys’ features:
- Embedded industry solutions
- Artificial intelligence (AI) marketing platform
- Omnichannel personalization
- Customer data platform
- Marketing automation
- Reporting and analytics
- Multiple channels
- And more
What are the available user roles in Emarsys?
Emarsys provides three default roles for users: operator, administrator, and business intelligence administrator. Operator, the most common default role, provides access to all the features available for the daily work of marketers. An administrator has full access to all the features in Emarsys, except for Smart Insight. Business intelligence administrators, meanwhile, have access to Smart Insights. Custom roles may also be created with varying degrees of access such as email campaign manager, analyst, or intern.
Can I import my data from another marketing platform to Emarsys?
Emarsys offers integration methods to onboard and upload existing user data into its platform. Even those who are do not have an Emarsys account can prepare to onboard data to Emarsys by preparing their catalog and historical sales data files ahead of time.