Emma is an email marketing platform that allows users to create and send email campaigns to their customers. Its features include list segmentation, A/B testing, email signup forms, landing page builder, analytics, and more. In this article, we cover user reviews and pricing. Ready to try Emma? Request for a demo.
What Emma Does Well
Users who gave Emma a positive review said that the software is easy to learn and use. Some of them also commended certain features such as analytics and deliverability reports. Great customer support was also cited.
“For non-profits, Emma is free if you have fewer than 5,000 contacts. When mailing is done, the reports of bounces and opt-outs are very straightforward. The mailing analytics are useful (where people clicked, open rate, click-through rate, etc.) Being able to compare ratings of various mailings helps us understand what works over time.”
— Michael Hale
What Emma Does Not Do Well
Users who gave Emma a negative review said that the templates and forms aren’t customizable enough. Some of them also mentioned experiencing difficulties in managing the number of contacts in order to stay under their plan’s limit.
“The email system design has its quirks that make it less customizable, especially with sign-up forms and customer account updates. What we got for the price was not made 100% clear to us and the quirks within the system would have been slight detractors had we known about them.”
— Harmony Wheeler
Emma offers three subscription plans: Pro ($89/month), Plus ($159/month), and Emma HQ ($229/month). The main differences between the plans include the number of contacts and users, as well as access to premium features such as custom API event automation, white labeling, and the activity dashboard.
*All plans are paid on a monthly basis with an annual lock-in contract.
Ready to try out Emma? Request for a demo.
Top Email Marketing Pick from Fit Small Business
Best Email Marketing Software: Which One is Right for Your Business? — An email marketing software is used to create and send targeted email campaigns to your customers. In this article, we compared our top email marketing software picks: MailChimp, Emma, and AWeber. We compared them based on price, ease of use, quality of customer support, and other important factors.
Check out the list below of some of Emma’s features:
- Marketing Automation Suite
- Targeted Messages
- List Segmentation
- A/B Split Testing
- Landing Page Builder
- Drag-and-Drop Email Editor
- HTML Template Builder
- Email Analytics
- Multi-Location Email Management (Emma HQ)
Can Emma accommodate businesses with more than 75K contacts?
Can Emma help business owners market their services?
Here is a list of some of Emma’s popular integrations: