Engagio is a marketing automation platform that enables business-to-business (B2B) marketers to create and measure a business’ online engagement. Its key features include market and account-level insights, lead analysis, marketing distribution, communication management, and more. In this article, we cover Engagio reviews and pricing. Ready to get started? Visit its website.
Engagio pricing is not readily available on its website. Pricing for similar providers has monthly fees that cost around $20 to $50 per user, while more extensive apps can cost $65 to $200/user/month. Factors that affect pricing include the number of users and additional features, such as content management and automation.
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Summary of Positive Engagio Reviews
Users who gave Engagio a positive review said it is easy to set up and integrate with other customer relationship management (CRM) tools. They also commended its analytical reports. Some of them noted its ability to generate quality leads quickly.
One user who gave Engagio a positive review in TrustRadius said that the platform clearly shows which customer accounts are actively engaging with them. She said that they classify them as low-hanging fruit to be able to nurture them further. She shared that it also gives them site traffic data along with the list of companies that are visiting their site.
Summary of Negative Engagio Reviews
Users who gave Engagio a negative review said that its filtering capabilities need improvement as it takes a while to pull up data. They also wish for user interface improvements. Some of them noted that there are limited viewing capabilities to multiple accounts at a glance.
One user who gave Engagio a negative review in G2 complained that it is difficult to establish an initial baseline for MQA, a target account or discrete buying center that has reached a sufficient level of engagement to indicate possible sales readiness. She shared that Salesforce needs to be synced manually for updates to appear in the platform. As a result, they miss some site traffic that can be monitored in other platforms easily.
Check out the list below of some of Engagio’s features:
- A dashboard that displays marketing campaigns and revenue
- Market and account-level insights
- Lead analysis
- Marketing distribution
- Communication management
- Task management
- And more
How does Engagio execute and measure account-centric marketing campaigns?
Engagio bases its sales automation campaigns on integrated account data from multiple sources. It maps leads to accounts and access account insights. From there, they scale and track which campaigns are effective by measuring engagement and review from its DASH account-based attribution.
Does Engagio have minimum system requirements?
For an optimal experience of Engagio, it recommends using Google Chrome as the browser. Some features may not work as expected when using a different browser.
Here is a list of some of Engagio’s popular integrations: