eSputnik is a web-based marketing software designed to help users improve their B2C marketing strategies through an omnichannel platform. Its features include a drag-and-drop workflow editor, message builder, AI tools, and more. We compiled eSputnik user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
eSputnik offers a free option and three paid plans for its email marketing solution: Freedom ($199 per 1,000 emails), Optimal (ranges from $15 to $699+/month), and Email Marketing Agency ($599/month). The main difference between the plans is the number of email allocation. eSputnik also allows users to create web push notifications for free.
|Optimal - Based on Prepaid Emails|
|Optimal - Based on Contacts|
|Email Marketing Agency|
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Summary of eSputnik User Reviews
What eSputnik Does Well
Users who gave eSputnik a positive review commended the simple and intuitive interface of the platform. Some of them also said that its automation features make building marketing campaigns fast and easy.
What eSputnik Does Not Do Well
There weren’t a lot of negative reviews about eSputnik, but some users said that the reporting features need improvement.
Most Helpful Positive User Review
A user who left a positive review of eSputnik on G2 Crowd said that the software enables them to successfully build personalized email campaigns — even with very little knowledge about programming. He also mentioned that the segment tracking feature is effective in making their campaigns more targeted.
Most Helpful Negative User Review
A user who left a negative review of eSputnik on Capterra complained that it took them a month to generate sufficient statistical data for their email marketing campaign, which delayed their timeline.
Check out the list below of some of eSputnik’s features:
- Customer Journey Mapping
- Drag-and-Drop Workflow and Email Editor
- Event-Based Automation Workflow
- Email Series, Triggered Emails, and One-Offs
- Product Retargeting
- Product Card Generator
- Visual Editor with HTML and CSS Mode
- Email Segment Builder
- Segment Tracking
- Email Campaigns
- SMS Marketing
- Viber Messaging
- Web Push Notifications
- Personal Product Recommendations
- Security and Deliverability
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Does eSputnik offer a free trial?
Instead of a free trial, interested users can register for a free account and start using the program immediately. Some of the features included are individual email template designs, subscription forms, 2,500 emails, 10 text messages, and more.
What makes eSputnik a multi-channel marketing platform?
eSputnican automate marketing through multiple channels to help users reach their target market more effectively. It offers email campaigns, SMS marketing, Viber messaging, and web push notifications.
How can eSputnik users track their campaign’s performance?
eSputnik enables users to track real-time campaign results. It provides detailed reports on triggered messages, bulk emails, and one-off emails. Users will also receive detailed statistics on their identified metrics, including email delivery speed, deliverability, open rates, click-through rates, spam complaints, and unsubscribe rates.
eSputnik Overview Video
This video provides an overview on how eSputnik’s marketing automation services work.
When choosing a marketing software, it’s important that the system integrates with other applications your business is currently using. Here is a list of some of eSputnik’s popular integrations: