Evergage is a personalization and customer data platform that uses machine learning to interact with customers and prospects. Its features include A/B testing, behavioral tracking, segmentation, triggered messaging, and more. In this article, we cover Evergage reviews and pricing. Ready to get started? Request a demo.
Evergage pricing is based on two plans: Evergage 1 and Evergage Core. However, fees are currently not published on its website. Prices for similar providers start at $15 to $100/month for basic A/B testing services; average plans cost around $200-$500, while enterprise plans range from $2,500-$4,000.
Ready to get started with Evergage? Request a demo.
Summary of Positive Evergage Reviews
Users who gave Evergage a positive review shared that it is fairly quick and easy to use. Some of them also commended its segmentation capabilities, which enable them to target customers and prospects based on specific user interactions, demographics, and other rules.
One user who gave Evergage a positive review on G2 said that it only takes him 30 minutes or less to build and test a simple campaign using the platform. He also commended its ability to add simple or complex dynamic load rules at the campaign level, experience, and message level.
Summary of Negative Evergage Reviews
Users who gave Evergage a negative review reported that its user interface has occasional glitches. Others also pointed out that it currently lacks a mobile app.
One user who gave Evergage a negative review on G2 Crowd shared that the platform was not intended for apps. He also shared that the navigation and the user experience (UX) need improvement.
Top A/B Testing Tools Picks From Fit Small Business
6 Best A/B Testing Tools: A/B testing tools allow businesses to create multiple versions of a webpage and test them against target audiences. In this article, we compared Evergage, Unbounce, Freshmarketer, Instapage, AB Tasty, and Google Optimize based on price, ease of use, testing capabilities, types of optimization, and more.
Check out the list below of some of Evergage’s features:
- A/B testing
- Customer data platform
- Behavioral tracking
- Triggered messaging
- And more
How does Evergage help marketers better understand their customers’ behavior?
Unlike other behavior tracking tools, Evergage does not simply rely on clicks and heat maps. It also monitors the time spent, inactivity, mouse movement, scrolling, hovering, and other actions of the customer. This enables marketers to determine the true interests and intentions of their customers.
How is Evergage different from other A/B testing tools?
Evergage offers unprecedented granularity that allows marketers to deploy tests to specific audience segments. For example, a test may be conducted to determine the best call-to-action (CTA) button for customers who have visited the website twice and has spent at least five minutes looking at a particular product.