Facebook ad templates are predesigned, customizable graphics for Facebook ads that are both visually appealing and engaging. Facebook ad templates give you a good starting point when designing ads that drive more clicks and conversions. Businesses advertising on Facebook without design expertise should use ad templates.
Free Facebook Ad Templates
Start by checking out some of the free Facebook ad templates you can create using Canva. Canva is a simple graphics editing tool that you can use to create any Facebook marketing asset from infographics to gift cards, posters, slide presentations, and Facebook ads.
We’ve rounded up some of the top free Canva templates that leave strong brand impressions:
Why this Facebook ad template is effective: It’s not overwhelming — it’s understated and attractive with a black and white background.
Why this Facebook ad template is effective: Half of the ad is an image, and the other half is a business name, logo, and tagline. It’s simple yet stays on brand.
Why this Facebook ad template is effective: With a subtle text box layover, this template design allows you to have text without overpowering the image.
Why this Facebook ad template is effective: Here’s another example of centered text that plays off of the perspective within the photo. The image and simple font style create a relaxed feel.
Why this Facebook ad template is effective: This ad template displays brilliant use of dark and light and places white text over a darker area of the photo.
Why this Facebook ad template is effective: Here’s another action shot that effectively conveys an idea of movement without being distracting. The daring red font almost shouts for attention.
Why this Facebook ad template is effective: This stark and minimalist ad design is perfect for drawing attention directly to a product — in this case, wine. It suggests a quality product that needs no extra fanfare.
Why this Facebook ad template is effective: Stark contrast with brilliant oranges and reds makes this ad stand out in the news feed.
Why this Facebook ad template is effective: Here’s another example of an ethereal design that elevates any photo from ho-hum to whimsical. The blurred effect is a great way to use ordinary photos in an extraordinary way.
Why this Facebook ad template is effective: This design cleverly places the text in the line of vision of the people in the photo. It adds emphasis to the call-to-action (CTA).
Why this Facebook ad template is effective: This template uses the washed out colors to create a muted and still effect. The text is centered over the photo to create a sense of harmony.
Low-cost Facebook Ad Templates
These low-cost ad templates tend to be more conversion-focused, featuring buttons and designs that encourage visitors to click. Many of these are also designed by individual graphic designers, so they are less likely to be commonly used as a Facebook marketing ad template, making your ad more unique. The majority of low-cost templates are part of a template bundle that gives you anywhere from 10 to 50 templates for as little as $6 per bundle.
Why this Facebook ad template is effective: The simplistic and clean style makes the image pop. Also, the position of the chopsticks leads the reader’s eyes to the ad copy, making them more likely to read your ad than to pass over it.
Why this Facebook ad template is effective: Psychologically, humans are more drawn to images that include faces, so this ad serves to draw in a Facebook user and instills a sense of curiosity as you wonder what the people’s expressions are about.
Why this Facebook ad template is effective: Using an abstract image for a Facebook ad can pique a user’s interest because their mind naturally tries to understand the visuals. Further, an abstract image takes more time to understand and, thus, can capture a user’s attention.
Why this Facebook ad template is effective: People most often use social media platforms like Facebook to see what others are doing. Give them what they’re looking for by telling a personal story via a carousel of images.
Why this Facebook ad template is effective: Instead of looking like a traditional ad, it has an editorial look and feel to it. Like a magazine article, it can make a user want to learn more by giving them a glimpse of what is available.
Why this Facebook ad template is effective: This ad tells the reader exactly why they want or need your product or service. This is a great way to spark an interest in your company or brand.
Why this Facebook ad template is effective: It makes a statement that evokes a sense of urgency from a user. Reminder messages like this focus keenly on the end date of an event, increasing interest.
Why this Facebook ad template is effective: It boldly states the action they want the user to take. It doesn’t ask the user to take the action but poses it as a statement, which is more likely to increase engagement.
Why this Facebook ad template is effective: This ad takes a very simplistic, but strategic approach to play on user emotions. In short, it reminds a user of what they already want and does it in a fun way without using negativity to drive emotions. It prompts the question: “How can I get good times and tan lines?”
Why this Facebook ad template is effective: The mosaic-like design is visually compelling. It breaks up an image in an unexpected way. Drag and drop your image, and this template does the rest.
Why this Facebook ad template is effective: This ad template is very clean and straightforward. The product is front and center, backed by the company’s logo for credibility, a fun tagline, pricing upfront, and a clear CTA.
Why this Facebook ad template is effective: This design uses five photos in one ad in a playful but striking display. The eclectic combination of photos and fonts keeps the eye engaged.
Why this Facebook ad template is effective: It showcases the product being sold by making it a large portion of the overall ad.
Why this Facebook ad template is effective: This ad uses a honeycomb graphic element that’s immediately eye-catching with nearly half of the design utilizing a plain white background. The red CTA button stands out and directs the audience on what to do next.
Why this Facebook ad template is effective: This dynamic design points to the CTA button in a subtle but effective way. This naturally draws in the user’s eye to the CTA, leading to more clicks.
Why this Facebook ad template is effective: It’s corporate, but not in a boring way. The pink border makes it stand out, while the black-and-white headshots are elegant and simple. With a strong and clear CTA button, this practical ad design emphasizes professionalism.
Why this Facebook ad template is effective: The bold yellow and black color scheme creates energy and movement, giving more life to an action shot. It serves as a great way to grab the attention of users.
Why this Facebook ad template is effective: There’s nothing bolder than red. This design is sure to put the spotlight on your offer with the red stop sign with contrasting white text with the offer in large font.
Why this Facebook ad template is effective: Doto offers a range of simple and prominent sale banners. With the word “sale” in oversize letters, this ad gets the job done with no excess.
Why this Facebook ad template is effective: Sophisticated with a touch of glamour, brown and gold work together to convey elegance and refinement. This works well for small businesses targeting an upscale clientele.
Why this Facebook ad template is effective: Hip, unconventional, and fun, this design targets a younger audience. It also features a daring font style that appeals to a younger demographic.
Why this Facebook ad template is effective: Featuring a lively color combination, this ad works best for photos that may not stand out very much on their own.
Why this Facebook ad template is effective: Who says monotone is boring? Featuring a blue-based color palette, this ad still stands out for the right reasons: it’s both inventive and polished.
Why this Facebook ad template is effective: Here’s another use of shapes cleverly positioned that draw the audience’s attention to the main CTA.
Facebook Video Ad Templates
Video ads prove highly engaging and give advertisers the time to share more of a story. It’s not uncommon for small businesses to overlook video ads, because in the past they have been an expensive media type. However, now there are video templates available from platforms like Waymark that give advertisers an affordable way to create and use video ads for an affordable price.
Why this Facebook ad template is effective: The minimal text and zoomed in perspective with the juxtaposition of the baby feet and adult feet makes users curious to keep watching and to learn more. The video ad then tells a story that captures the attention of users.
Why this Facebook ad template is effective: People want to be in the know and, by using this video ad template, it gives viewers an inside look at a private conversation and makes people interested.
Why this Facebook ad template is effective: Video ads give advertisers the opportunity to share more information without using text. A strong video can speak volumes for your ad, so by choosing a template like this, your audience gets more information, like a walk-through of a home you’re selling.
Why this Facebook ad template is effective: This template involves the audience by pulling them into the scene and empowering them. Pulling your audience into your message makes it more relatable to them and, in return, makes it more effective.
Why this Facebook ad template is effective: This template serves as a medium for providing testimonials alongside beautiful food shots, which are an effective sales method to help provide social proof and generate interest.
Elements of a Great Facebook Ad
No matter which type of template you choose, remember that Facebook ads must be made up of great elements. Every ad must have a compelling offer, a strong CTA, strong supporting copy, and powerful visuals. Ads that fail to recognize these elements are typically much less effective in reaching their goals and attracting quality clicks.
A compelling offer is one that reflects what your target audience wants. An ad’s offer is what drives someone to click the ad, so consider if your ad’s offer aligns with your target audience’s desires and goals. It should be something of value, though that doesn’t mean an offer needs to target a costly product or service.
Your CTA should be actionable, meaning that it clearly states the action you want the user to take. Using an unclear CTA can be detrimental for ads, and, if the CTA doesn’t reflect the offer, it can also appear misleading. Be sure your CTA coincides with your offer and prompts the user to action.
Your ad’s visuals, such as your image or video, are what will initially grab the attention of your audience. Remember that people are using social media for entertainment and are ultimately scanning the visuals in their feed. It’s only when they find an image or video of interest that they stop and read the post or, in this case, ad.
Strong Supporting Copy
Any information you provide needs to reinforce your ad’s overall message. It can be appealing to use descriptions to give users information on other things your business does or to tell another story, but all copy needs to support the ad’s visuals, offer, and CTA.
Frequently Asked Questions (FAQs)
How Much Does Facebook Advertising Cost?
Facebook advertising is typically considered to be an affordable way for businesses to advertise online with average CPCs around $1-2. Facebook has very low ad spend requirements, so they are suitable for nearly any budget. Get more details on how much it costs to advertise on Facebook.
Do You Have Any Other Tips for Advertising on Facebook?
Yes, Facebook advertising has a comprehensive list of features, tools, and capabilities that advertisers can use to create better ads that generate more leads. See what the pros had to say when we asked them for their top Facebook advertising tips.
Should I Use a Facebook Ad Management Service?
Many businesses choose to use a Facebook ad management service to leave their ads and ad spend in the hands of professionals. It’s a good option for those who either don’t have the time or expertise to manage their Facebook ads in-house. Learn about our top recommended Facebook ad management services.
The Bottom Line
Facebook ad templates give businesses a way to create quality ads that are effective without having to design them from scratch. Using a professionally designed Facebook ad template will help to drive more readers to your website landing page. Your ad is the first thing your audience sees and is what makes them decide in a split second whether they want to click and learn more about your business.