Given how much budget you spend on Facebook advertising, it’s important to use a Facebook ad template that will catch the eye and optimize your customer conversion rate. In this article we share 25 professionally-designed Facebook ad templates available free or at an affordable cost to small businesses.
If you don’t have time to design a Facebook ad, or just need some help from an expert, I recommend checking out Fiverr. For as little as $5, you can hire a graphic designer to assist with your ad, or even create something from scratch.
Free Facebook Ad Templates
Let’s start by checking out some of the free Facebook ad templates you can create using Canva. Canva is a simple graphics-editing tool you can use to create anything from infographics to gift cards, posters, slide presentations and, of course, Facebook ads. We’ve rounded up some of the top templates that leave strong brand impressions:
1. No Fear Gears by Canva
Why this ad design is effective: Action shots + black and white = perfection. It’s not overwhelming–it’s animated and attractive.
2. Automotive by Canva
Why this ad design is effective: Half of the add is image and the other half is a business name, logo, and driving tagline. It’s simple but stays on brand.
3. Luxe Recipes by Canva
Why this ad design is effective: With a subtle text box layover, this template design allows you to choose an area of focus. It’s simple but refined.
4. Tropicana by Canva
Why this ad design is effective: Here’s another example of centered text that plays off of the perspective within the photo. The image and simple font style create a relaxed feel.
Low-Cost Facebook Ad Templates
Now let’s check out some of the low-cost paid options. These Facebook ad templates come in a range of sizes and shapes, so you can use them as a banner or post image. These ads also tend to be more conversion-focused, featuring buttons, and designs that encourage visitors to click:
5. Facebook Ads & Instagram Post Sale Pack by Zokamaric
Why this ad design is effective: The mosaic-like design is visually compelling. It breaks up an image in an unexpected way. Drag and drop your image, and this template does the rest.
6. Spa Facebook Ads Post Banners by Micromove
Why this ad design is effective: Using serene colors such as earthy green and calming blue, this Facebook ad template gives off soothing and peaceful vibes.
7. Real Estate Web Banners Bundle by Zokamaric
Why this ad design is effective: This design uses five photos in one ad in a playful but striking display. The eclectic combination of photos and fonts keeps the eye engaged.
8. Facebook Ad Banners – 140 Banners by Doto
Why this ad design is effective: This ad uses a honeycomb graphic element that’s immediately eye-catching. The red call-to-action button stands out and directs the audience on what to do next.
9. Facebook Ad Banners(VOL-03) – 200 Designs by Doto
Why this ad design is effective: This dynamic design literally points to the call-to-action button in a subtle but effective way.
10. Multipurpose Business Banners by Doto
Why this ad design is effective: It’s corporate, but not in a boring way. The pink border makes it stand out, while the black-and-white headshots are elegant and simple. With a strong and clear call-to-action button, this practical ad design emphasizes professionalism.
11. Facebook Sports Ads Post Banner by Micromove
Why this ad design is effective: The bold yellow and black color scheme creates energy and movement, even on a still photo, which is a great way to grab attention.
12. Sale Web & Facebook Ads by Belegija
Why this ad design is effective: There’s nothing bolder than red. This design is sure to put the spotlight on your offer.
13. Holiday Sale Banners by Doto
Why this ad design is effective: Doto offers a range of simple and prominent sale banners. With the word “sale” in oversize letters, and a catchy button featured below, this ad gets the job done with no excess.
14. Facebook Post Banners by Madesiign
Why this ad design is effective: Sophisticated with a touch of glamor, brown and gold work together to convey elegance and refinement. This works well for small businesses targeting an upscale clientele.
15. Facebook Post Banners by Connecto Studio
Why this ad design is effective: Hip, unconventional, and fun, this design definitely targets a younger audience. It also features a daring font style that appeals to a younger demographic.
16. Facebook Banners & Promotions by ConectoStudio
Why this ad design is effective: Featuring a lively color combination, this ad works best for photos that may not stand out very much on their own.
17. Facebook Banners by ConectoStudio
Why this ad design is effective: Who says monotone is boring? Featuring a blue-based color palette, this ad still stands out for the right reasons: it’s both inventive and polished.
18. Facebook + Instagram Banners Pack by KOLO
Why this ad design is effective: Here’s another use of shapes cleverly positioned that draw the audience’s attention to the main call to action.
More Free Canva Templates
Now we’ll take a look at a few more free Facebook ad templates you can make with Canva:
19. The Cellar Door by Canva
Why this ad design is effective: This ad template displays brilliant use of dark and light and carefully places white text over a darker area of the photo.
20. Sprinter by Canva
Why this ad design is effective: Here’s another action shot that effectively conveys an idea of movement without being distracting. The daring red font almost shouts for attention.
21. Wine List by Canva
Why this ad design is effective: This stark and minimalist ad design is perfect for drawing attention directly to a product, in this case wine. It suggests a superior product that needs no extra fanfare.
22. Hiker by Canva
Why this ad design is effective: Stark contrast with brilliant oranges and reds makes this ad stand out in the news feed.
23. Fresh Fields by Canva
Why this ad design is effective: Here’s another perfect example of an ethereal design that elevates any photo from ho-hum to whimsical. The blurred effect is a great way to use ordinary photos in an extraordinary way.
24. Honeymoon by Canva
Why this ad design is effective: This design cleverly places the text in the line of vision, or eyesight, of the people in the photo. It adds emphasis to the call-to-action.
25. The Sailboat Project by Canva
Why this ad design is effective: This template uses the washed out colors to create a muted and still effect. The text is centered over the photo to create a sense of harmony.
The Bottom Line
Using a professionally designed Facebook ad template will help to drive more readers to your website landing page. If you have another Facebook ad template that you love to use (or a free Facebook ad template from Canva) please do share it with our readers in the comments section below.
Before you launch your campaign, don’t forget to check out our Facebook advertising guide for additional tips on improving your ROI and conversion rates.
Shingai Nyagweta
Hiya
So, I got a link to this article through a mailer you sent this morning ( August 8, 2018 ) but the article is from 2017. how accurate is it that these templates are effective as FB has gone through soo many changes, and having text on images I’ve noticed doesn’t always get approved any more. Is there an updated article?
Gavin Graham
Hi Shingai, you’re correct — Facebook is frequently updating their requirements. This article was current as of its date of publication, but some points may have changed since then. It’s best to confirm with Facebook directly. We update our articles regularly, but a date on this one is TBD.
Arlene ames
Want to post a powerwash business I have a professional sign I want to use . How can I post it?
Krista Fabregas
Hi Arlene,
If it’s a physical sign, you can take a good photo of it (your cell phone probably is all you need) and upload it as your Facebook business page banner, and you can use it as the image in your boosted posts and Facebook ads. That should do the trick. Hope this helps, good luck.
Cheers,
Krista
Donella Carter
Do you have any ideas for African American Hair Salons
Laura Handrick
Hi Donella,
Here are a few ideas and articles that may help!
https://fitsmallbusiness.com/salon-marketing-ideas/
https://fitsmallbusiness.com/how-to-advertise-on-groupon/
https://fitsmallbusiness.com/salon-website-template-wordpress/
Patti
can’t seem to find my FREE 17 templates? I was excited about trying them.
Jeremy Marsan
Hi Patti,
The ads provided by Canva (The first four, and last eleven on our list) are all available for free. Just follow the links and create a free Canva account.
Richard Thomas
Great article.