As a small business owner, you know how quickly costs can add up. Luckily for you, there are a large amount of free tools out there that can help you keep expenses down. We asked around for people’s favorite free small business software, and got a ton of responses. In this article, we’ll share with you our favorite responses from small business owners who use these tools to make their own lives easier.
Improving Customer Service
- Ticketing (email support) for multiple staff members
- Feedback community to collect and track questions, ideas, problems and praise
- Self-service portal including a knowledge base
Marketing Your Small Business
Learn more about how to get online reviews in our guide.
Enhancing Your Website
12. Free Tools to Automate Site Growth – Sumo
Kristi Porter, Consultant, Signify
I have only been using it a couple of weeks, but I’m loving Sumo! My favorite tool, and what enticed me to sign up, was the “Share” feature. It allows me to have social share buttons on every page, but in a custom and tasteful way. Before Sumo, I only had the ability to do this under my blog posts. I have also been playing around with “Heat Maps” to see where people are clicking on my site, which I look at to make sure those areas are easily understood and optimized for visitors. They also have a Google Analytics integration, “Welcome Mat” for adding pop-ups to your site, and several other things. I’m slowly working my way through the features to see what might be best for my small business, but it’s a terrific resource available for free.
Communicating With Your Clients & Team
17. Free Communication Software – Slack
Levi Boyd, Digital Marketing Strategist, Holiday Inn Resort Vanuatu
When it comes to free software for small businesses, one of my favorites for managing my team and streamlining communication is through an app called Slack. Instead of trying to communicate through phone calls, texting, email, and Skype, everything runs smoothly because it’s integrated directly through the app. It’s really cool because I can talk about various subjects in different channels so that everyone on the team is able to see any updates, pictures, files and more. I can’t tell you how many times I struggled to maintain email threads that were a mile long. This tool has really helped condense all of that. It’s really easy to find content as well because everything is searchable from one main search box.
18. Free Conference Calls – UberConference
Chasen Nick, Marketing Director, RAMS Home Loans
My favorite free software is UberConference. I have tons of conference calls every day and this allows me to host an unlimited number of calls. Each of my guests can either call in or connect through the platform. I can record all of the calls, and I’m also able to mute specific people or send messages privately. The interface is really intuitive and allows me to quickly and easily perform certain commands in the middle of a call. Screen sharing is another added benefit that has proven incredibly useful when trying to share visual data and other important topics with clients. The HD audio has also been great. It’s free to use, and will save a lot of headaches when trying to organize conference calls.
19. Free Document Management and File Storage – Google Docs
Richard Blount II, Global Director, Four Winds Agency
I would have to say Google Docs is my favorite. I love the fact that I’ve got a word processor, spreadsheet, storage (for files) and more at my fingertips. No matter which computer I’m on (at the office, home, vacation laptop, and even my phone) I have access to all my forms, word docs, spreadsheets, PDFs that I’ve uploaded, and all my files. The free version is limited to 15GB of storage, but that is plenty of room for me. It also makes it convenient when I want to share documents and files. I just grab the ‘shareable link’ and send it off in an email to a client. Google Docs makes a lot of my day-to-day business activities convenient.
22. Free Note Taking, Organizing and Archiving App – Evernote
Dan Gudema, StartupPOP
Evernote has probably been the single most important free software I have used over the past 5 years to help me in my small business. It allows me to store text, images and video on the cloud from my smartphone, tablet and desktops. Since I started using Evernote, I have not had to grab a sticky pad and write a note down, and when my smartphone dies or my notebook dies, the information is not lost. In particular, if it were no longer available, not sure how I would store some of this information and retrieve it that I constantly need to access.
Streamlining Your Small Business
23. Free Accounting Software – Wave
Bonny Albo, Bonny Adventures
Wave is completely free invoicing, expense and income tracking program that you can download as an app or use on your desktop. It took me about 15 minutes to set it up so all my business accounts’ data ported over automatically to the app, so now I don’t have to manually track any expenses, receipts, payments, and so forth. I can also invoice clients (for free, just pay Visa/MC/AMEX costs), add pictures of receipts to my file from other accounts (and it’ll auto-fill much of the data for me), and get weekly reports emailed to me of any and all changes to my accounts. Truly brilliant. I’ve used it for six months and it’s become indispensable for me, especially as I work in multiple, unusual currencies regularly.
Bonus: Our Favorite Free Small Business Software at Fit Small Business
We hope you liked our list of free small business software! Have you used any of the tools on this list, or was there an awesome free tool that we missed? Share with us in the comments below!
Next find out how to get a free business email address. Yes, there are more free things for you to take advantage of!