Freshmarketer is an online marketing software that features robust website conversion optimization tools. It offers users with solutions for activity heatmaps, A/B testing, split URL testing, session replay, funnel analysis, and more. We compiled Freshmarketer user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Summary of Freshmarketer User Reviews
What Freshmarketer Does Well
Users who gave Freshmarketer a positive review said that the software enables them to efficiently track and analyze their website visitors’ behavior through heatmaps and session replays. They also commended the company’s excellent customer support.
What Freshmarketer Does Not Do Well
Users who gave Freshmarketer a negative review said that setting up experiments using the A/B testing tool can be challenging. Some of them also noted that while the interface is functional, it is not that user-friendly.
Most Helpful Positive User Review
A user who left a positive review of Freshmarketer on G2Crowd commended the software’s efficiency in helping him understand the behavior of his website visitors. He shared that it enables him to discover the reasons behind low conversion rates. He also likes that everything he needs for testing and optimizing conversions are present in a single platform.
Most Helpful Negative User Review
A user who left a negative review of Freshmarketer on Capterra said that he occasionally finds the system loading slow. He also complained that the pricing is higher than other similar tools. Additionally, he said that setting up tests and experiments can be confusing for new users.
Freshmarketer has a free option and two paid subscription plans: Garden (ranges from $159-$799/month) and Enterprise (custom priced). The main differences between the plans include the number of website visitors and page views, as well as access to premium features such as activity heatmaps, A/B testing, session replay, funnel analysis, and more.
|Garden - 50,000 visitors|
|Garden - 125,000 visitors|
|Garden - 250,000 visitors|
|Garden - 500,000 visitors|
*Annual plans are billed in lump sum per year.
Check out the list below of some of Freshmarketer’s features.
- Activity Heatmaps (tracks clicks, scrolls, and moving elements in real-time)
- A/B Testing
- Split URL Testing
- Session Replay
- Funnel Analysis
- Personalization or Custom Targeting
- Form Analytics
- Polls and Feedback
- Email Support
- Phone Support
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Does Freshmarketer offer a free trial?
Yes. Interested users can sign up for a 30-day free trial.
How can Freshmarketer help analyze the behavior of website visitors?
With Freshmarketer’s dynamic heatmaps, users can track every click and scroll in real-time including moving elements on a website (sliders, drop-downs, mouse movements, and falling cards). This feature enables users to come up with decisions on how to strategically rearrange website content and call to action buttons.
Can Freshmarketer help personalize customer experience?
Yes. Freshmarketer targets visitors based on geolocation, language, page visits, device types, etc. To provide a personalized experience to different audience segments, the software matches a set of characteristics and behavior to get conversions from the right group of people.
Freshmarketer Overview Video
This video provides an overview of how Freshmarketer optimizes digital marketing conversion.
When choosing a marketing automation software, it’s important that the system integrates with other applications your business is currently using. Here is a list of some of Freshmarketer’s popular integrations: