Businesses work hard to earn new followers on their Facebook Business pages so they can introduce their brands and products to new people on a daily basis. Examples of ways to get more likes on your Facebook page include posting authentic content, running social media ads, hosting contests, and engaging in groups.
Here are 21 tips from the pros on how to get followers on Facebook:
1. Post Valuable Non-salesy Content
Amber Faust, Family Influencer, Faust Island
Share content on your Facebook page that your target audience would be interested in without trying to sell them anything. For example, if you sell toddler toys, post parenting articles, parenting memes, and parenting quotes. Potential followers will see more value from your page than just you trying to sell them a product or service. These other posts are easy and so valuable. I tell brands I work with to post one sales post to every three other posts.
2. Run Facebook Ads
Jax Turyna Fetters, Marketing Director, Hello Beverages
Facebook ads work extremely well. Run a few different ads, such as an ad for page likes, brand awareness, or lead generation. For the ads that are not for page likes, such as brand awareness ads, I highly recommend going through the list of people who like the post and invite them to like your page. It may seem time-consuming, but if they are interacting with that piece of content more times than not, they are interested in other pieces of your content and will go ahead and like the page.
3. Offer a Glimpse Behind the Scenes
Christina Hager, President, Ovations Digital
You have a lot of great opportunities to post videos and utilize Facebook Lives to show the behind-the-scenes side of your business. People love to interact with humans, and if you show that humans run your business, you are more likely to have interaction, engagement, and interest. In addition, Facebook prioritizes Facebook Lives and video content, so you are more likely to get more eyes on your posts.
4. Collaborate With Other Brands to Earn Mutual Followers
Anand Iyer, Digital Marketing Manager, Anand Iyer
When your page is tagged by your business partner, vendor, supplier, clients, or any business entity that you have a relationship with, it basically acts like a shoutout on social media. Look out for brands that regularly feature their customers and partners on social media and collaborate on cross-promotion by tagging each other’s Facebook pages. This attracts new followers, shares on your posts, new audience reach, and engagement.
5. Hire a Professional to Manage Your Online Reputation
Miranda Paquet, Marketing & Operations Manager, The Close
Professional marketing firms can help you identify who your target followers are, then build credibility to earn their followership. Hibu, for example, can help your business build as well as manage and monitor your entire online content strategy—from your website and business listing sites to your social media presence—to ensure potential followers enjoy a positive introduction to your brand. For example, they can help you monitor brand social mentions to ensure information shared about your business is accurate and shines a positive light on it. This earns your business credibility, thereby increasing your chances your ideal audience will follow your Facebook business page. Click here to learn more about Hibu.
6. Share Viral Content From Your Industry
Sabrina Torres, Owner & Founder, Be Truly Social
Share already viral content that is relevant to your target audience. If you share content that has already gone viral on other pages, you know it will be a hit on your own page. By posting something incredibly shareable, you’ll find that your audience will share it on their own pages, giving you the opportunity to invite everyone who likes that post to also like your page. It’s a great free way to introduce yourself to a new audience!
7. Target Your Most Engaged Facebook Group Members
Sean Clancy, SEO Director, Edge
We built a Facebook group around SEO to help novices and business owners learn off experts about certain barriers and queries they may have. Our team jumps in a lot to help people with their queries, without pitching our services or sales of any sort. On a monthly basis (in the beginning), we used to sift through the conversations on our group and identify the people who comment the most. These people would then be sent an invite to like our business page. This results in a very high conversion rate, sitting around 15%, compared to cold invites, which are less than 5%. As our Facebook group has grown, so has our business page.
8. Add a Facebook Share Button to Your High-ranking Articles
Kat Solukova, Co-founder & Content Director, Engine Scout
A high-quality blog post always gets shares. The secret is to invest time promoting your content through various channels. If you get it to rank high in Google, then that’s even better because you will have free traffic coming through to your blog, and Facebook shares and likes will be on an auto-pilot. Make sure to add in a Facebook shareable link so that people can engage, follow, and like your Facebook page.
9. Post Content That Engages Followers
Dawson Whitfield, CEO & Co-founder, Looka
You can find a million hacks for promoting your brand’s Facebook page, but those tips don’t work if the content isn’t worth following. If you want more followers, you need to give followers something to engage with. When your feed feels like one long ad for your business, followers feel like they’re being sold to. Focus on providing content that engages them—content that includes something other than just your own blogs and e-books.
10. Maintain an Active Facebook Page by Outsourcing
Diana Nino, Partnership Development, Fit Small Business
Some businesses simply don’t have the time to spend hours a week maintaining their social media pages. And, because they don’t, they may make a winning plan but don’t follow through on consistent implementation. Businesses stuck in this cycle should consider outsourcing their weekly social media tasks to freelancers. Freelance platforms like Fiverr make it easy to outsource your Facebook marketing plan’s execution for as little as $5 per task. Simply open a Fiverr account, then use the search bar to find a 5-star social media manager. Click here to get started with Fiverr.
11. Run a Giveaway in Exchange for Followers
Debashri Dutta, Content Marketer, Blog Tyrant
Reward users with a greater chance of winning a giveaway if they follow your business. It’s possible to use a giveaway contest plugin and create options where people get more entries for joining a social media platform. There’s a clear benefit for people: They get a greater chance of winning an awesome prize, and the effort they have to put in is minimal. They just have to click a button that has them follow a Facebook page and automatically raise their chances of winning.
12. Offer Extra Resources to Facebook Followers
Paul Farmer, Vice President of Marketing, Riverwood Cabins
There are a lot of basic rules for getting Facebook followers, like making regular posts, engaging with others, and posting pictures. However, my two top tips are 1) Create some informative and highly valuable content that solves a pain point for your customers, and 2) offer some extra value to readers in exchange for liking, commenting, and sharing.
This will make you stand out as someone who’s not trying to sell your product or convince people to like your page, but as someone who’s providing valuable information and problem-solving through your page. This way, you make it about what your customers get (valuable information) and not what you get (Facebook followers). Your customers will love that.
13. Engage With Followers & Potential Followers Daily
Hima Pujara, Digital Marketing Executive, Signity Solutions
The best way to gain Facebook or any social media followers is to be creative and be as active as possible. Make a habit of spending at least one hour on your Facebook account every day. Practice activities like following similar business accounts, post and forum commenting, and group sharing. Also, use the marketplace to sell or advertise your product. This will increase your brand visibility and will gain you followers.
14. Invite People to Follow in Email Campaigns
Jeff Moriarty, Marketing Manager, Moriarty’s Gem Art
One of the most successful ways for us to build up our Facebook followers is through email. Our company has an email series for website purchasers and website pop-up subscribers. One of the emails that is part of this series is specifically on getting them to follow us on Facebook. It’s one of the most successful methods we have for earning more followers that actually want to follow us. It’s very easy to implement and proven to work.
15. Create an Appeal Video
Tim Delaney, Owner, Elma Wine & Liquor
Make a short video asking your existing followers to share your page with their friends and ask them to follow. Some of my most explosive growth in my Facebook audience has come after making short appeal videos. I don’t like to do it often, but every once in a great while it doesn’t hurt to make an ask of your audience—especially an ask that doesn’t cost them any money. Make a selfie or have someone record you in your place of business just simply asking your followers to like, comment, and share your page, or asking that they post on their timeline and encourage their friends to follow your page. Simple, but effective.
16. Share Your Values
Sara Dahan, Founder & CEO, Catalyst
Don’t walk on eggshells with your audience. If you are authentic to your mission and have a potentially controversial opinion, share it! It will attract the right audience and repel people who wouldn’t engage with your brand anyway. Consumers align themselves with brands that stand for their values—this is the time to be bold.
17. Partner With Industry Influencers
Sarah Donawerth, Social Media & Content Manager, Carro
Throwing a giveaway with an influencer can help you drastically improve the number of people who follow your page after an influencer campaign. The influencer can share a giveaway with their audience that requires the enterer to follow both the influencer and your own page. With each enterer, you’ll be growing your following while the benefits of a traditional influencer post still apply. If you announce the winner on your own page, the influencer’s followers will also be actively watching your posts after the giveaway to see if they won!
18. Use Trending Hashtags
Alice Alice Bedward, Senior Overseas Marketing Specialist, Fly Parks
I’d recommend using hashtags. It’s as simple as it sounds. Hashtags function like the connective tissue that holds the entire body of social media conversations together. By employing them in your posts, you’re connecting to other relevant content snippets that create a clear pathway to your business’ Facebook page.
Try tools such as Hashatit, Hashtagify, and Keyhole to find hashtags relevant to your industry, and consider experimenting with some top top-recurring hashtags for certain days of the week, like #motivationmonday, #throwbackthursday, or #sundayfunday. Just don’t go overboard, as too many hashtags can have the opposite effect and turn users away from your posts.
19. Engage in Popular Industry Facebook Groups
Nikola Baldikov, Digital Marketing & Sales Manager, Brosix
I’ve had good success getting more followers for our business page by participating in relevant Facebook groups. By focusing on groups that are in the same general area as our company, I’ve been able to build our brand awareness and attract new followers. I share content, engage in discussions, comment on other posts, and so on, which helps to expose our business to a wider audience. For best results, it’s important to choose groups that have large segments of users relevant to your company.
20. Mix Scheduled With News-of-the-Day Posts
Dan Madden, Marketing Director, citrusHR
Post a mix of reactionary and scheduled content. As well as having at least one prescheduled post per day to keep your brand top of mind for potential customers, you’ll need to show that you’re engaged in current events and trends. For example, if there’s a news story or a hashtag that can be made relevant to what your brand does, jump on it and use it to show why people need your product. This will make your brand feel reliable, topical, and present.
21. Create Videos Just for Your Facebook Business Page
Aliya Sharif, Co-founder & Brand Manager, Workplay Digital
Create and share engaging videos specifically for your Facebook business page. While repurposing content across owned social media channels might save you time and money, consider creating video content native to your Facebook business page—it might just be worth it. eMarketer reports that 60% of Americans who watch digital video do so on Facebook, making it an effective platform to share your video content. And it doesn’t have to be a daunting task, either. Start a live stream, create a video from a collection of photos using text overlays, or share a recap of a recent event. Attention-grabbing videos like these will keep your audience engaged and coming back for more.
Bottom Line: How to Get More Likes on Your Facebook Business Page
Facebook is a great way to build a community around your brand’s products or services. In turn, you can invite an engaged followership to join campaigns that entice purchases (like email campaigns). To get started, consider using some of the pro tips in this article, including engaging your target audience with videos, authentic content, contests, influencer marketing, trending hashtags, and Facebook ads.