Here is a list of resources which go along with our article and video on Google Search Engine Advertising.

Kissmetrics: Comprehensive guide to keyword research

Smart Insights: Average conversion rates from Google paid search by industry

FitSmallBusiness; How to setup a google plus page for your small business.

Google: How to write effective ad copy 

Search Engine Journal: More on how to write effective ad copy 

Ann Stanely: How to optimize your PPC ads

WPBeginner: How to setup Google Analytics in WordPress