Google Analytics is a popular web analytics tool that allows users to monitor their business’ marketing and conversion efforts. Aside from sales, it also gives business owners an overview of their customers’ trends and behaviors, enabling them to create and implement more targeted marketing strategies. In this article, we cover user reviews and pricing. Ready to try Google Analytics? Request for a demo.
What Google Analytics Does Well
Users who gave Google Analytics a positive review said that the tool is a world leader when it comes to getting an overview of a website’s performance. Others appreciate that it’s free to use and that the information it provides allows marketers to create better strategies for their business’ website, which leads to an increase in sales and conversions.
“Google Analytics is the global standard of choice when it comes to providing web owners a lens into the performance of a website. It helps us identify the number of visitors on our site, the path that people took to get there, the locations they came from and behavioral attributes such as time spent on the site, devices used, browsers used, etc. This is highly useful for a consulting company like ours because it gives us inputs on which content resonates the most with our customers and opportunities for content improvement.”
What Google Analytics Does Not Do Well
Users who gave Google Analytics a negative review commented that the tool can be a bit difficult to navigate, especially when you are not looking for something in particular. Several others suggest that users and marketers must be more specific about their goals for using Google Analytics in order to get better results.
“Google Analytics is overwhelming if you don’t know what you’re looking for. A skilled marketer will know how to make sense of the data collected by the analytics code. Otherwise, it’s way too easy to fall into analysis paralysis and make faulty conclusions based on the data you’re seeing.”
Google Analytics Pricing
Google Analytics offers a free option and one premium suite, Analytics 360 (customized pricing), which, as per a third-party site, costs $150,000/year. The main difference between the plans is the target consumer, as well as premium functionalities such as an integration with Salesforce, advanced analysis, access to raw data, and more.
Ready to try out Google Analytics? Request for a demo.
Google Analytics Features
Check out the list below of some of Google Analytics’ features:
- Native remarketing integrations
- Social analytics
- Conversion analytics
- Funnel analysis
- Cross-device data
- Audience reporting
- Conversion reporting
- Content analytics
- Data manipulation
- Data import
- Advertising analytics
- Custom channel groupings
- Data visualization
- Data filtering
- Alerts and intelligence
- eCommerce reporting
- Custom content groupings
Google Analytics FAQ
Who are the typical users of Google Analytics?
Is Google Analytics 360 the right one for me?
Here is a list of some of Google Analytics’ popular integrations:
- Acuity Scheduling
- Campaign Monitor