Google Analytics is a tool that lets businesses track the return on investment (ROI) of their advertising efforts. It also analyzes current trends and behaviors of consumers on your website to guide businesses on their marketing and sales strategies. We compiled reviews from around the web and determined that Google Analytics has generally positive ratings. We also compared the most common pricing options for small business owners.
Google Analytics Customer Reviews
Ease of Use: Good
Customer Service: Excellent
Summary of Google Analytics Customer Reviews
What Google Analytics does well:
Users who recommend Google Analytics said that the platform provides excellent business insights. A lot of users also find the custom data reporting and website traffic analysis as two of the most helpful features of the platform.
What Google Analytics does not do well:
Users who left negative reviews of Google Analytics said that integrations with non-Google products are limited and should be improved. A lot of users also said that it is not the most beginner-friendly app as it can be complicated to use, especially for users with no prior knowledge of analytics.
Most Helpful Positive Review
A user who left a positive review of Google Analytics on G2 Crowd said that their company uses the platform because it provides very advanced analytics functions. She said that the custom report section is great, as well as the website traffic analyzer that identifies customers’ location, browser, channel, and search engine. She also mentioned that they can check the average time visitors spend on their website and which particular pages of their site are visited the most.
Most Helpful Negative Review
A user who left a negative review on G2 Crowd said that the platform is not beginner-friendly and can be overwhelming and confusing for someone without extensive knowledge on analytics. However, she shared that once you get to know how to use the product, it can bring valuable information to help you make impactful business decisions.
Google Analytics Reviews From Users Around the Web
Here are a few other resources for finding helpful Google Analytics reviews from customers. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average rating as of date article was written: October 17, 2017|
Google Analytics Pricing
Google Analytics has two subscription options ranging from $0 to $150,000+ per year. The pricing plans are not published on Google’s website and the figures were taken from third party sites. The main differences between the plans are the kinds of integrations and the quality of data reporting that come with each.
|Native Remarketing Integrations|
Both plans include Google Analytics’ fundamental features including:
- Multiple data collection options across websites, apps, and internet-connected devices
- Data access via mobile app and API
- Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
The free plan includes some other basic features such as funnel reporting and attribution modeling. It also includes an allocation of 200 views per web property.
The paid plan includes premium features such as access to unlimited data analysis, unsampled reporting, and access to raw data.