An amazing 1 out 5 search clicks are derived Google’s PLA ads!
The chart below come Adobe’s Digital Marketing Blog.
What is a Google Product Listing Ad (PLA)? Well, you have probably seen them when doing searches related to specific product on Google. While Google PLA ads are priced sold on a cost-per-click (CPC) basis, the don’t look anything at all like a normal Google search ad. As you can see below, Google product listing ads are centered around an product photo. Also, you don’t choose keywords for the ad. Google decides where they should appear. To advertise using a Google Product Listing, you will need both an Adwords account and Google Merchant Account.
Click Here to get our FREE Google advertising guide and discover the 6 steps you can use to show up #1 in Google search
When Google first started, smaller, more nimble companies were early adopters of its advertising products. These days larger companies have huge amounts of resources dedicated to Google, and are able to quickly take advantage of newer advertising product offerings like product listing ads. If you are a retailer and are not using product listing ads, you could be missing out on a huge amount of search traffic.
Here are some resources for Using Product Listing Ads: