Hootsuite is a social media management program that lets businesses run their social campaigns on different platforms such as Facebook, Instagram, LinkedIn, and Twitter. It provides extensive reporting and analysis functionalities to help businesses measure the success of their social media campaigns. We compiled Hootsuite reviews from our website and from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
Hootsuite has a free plan and four paid plans: Professional ($19/month), Team ($99/month), Business ($599/month), and Enterprise (customized pricing). The main differences between the plans are the number of user accounts and social profiles, as well as access to premium features including custom analytics reports, team assignments, custom branded URLs, and more.
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Summary of User Reviews
What Hootsuite does well
Users who gave Hootsuite a positive review said that the app allows them to easily and efficiently monitor all their social media accounts from a single platform. They also find it very easy to use — even for users with no technical experience or those who are new to using social media management platforms.
What Hootsuite does not do well
Users who gave Hootsuite a negative review said that the app is occasionally clunky and glitchy — saying that there are times when it freezes for no reason. Some also said that the dashboard looks outdated and that the free version needs a lot of improvements.
Most Helpful Positive User Review
“Hootsuite provides an easy-to-use interface and platform to manage your social media program. The interface allows you to preview how the social media post will look on each platform, but also allows you to schedule in advance. The included Dashboard allows for review of posted media and social listening, while the publisher provides the means to schedule out your posts in advance. The Calendar allows you to view and ensure there is no overlap or crowding of posts.”
– Jeffrey Borque
Most Helpful Negative User Review
“The platform’s design is still quite outdated and not as user-friendly as most modern SMM platforms, and there tends to be a lot of technical issues with scheduled posts. The link shortening feature is not intuitive and is clunky. I have never used the paid version, so I cannot comment on the efficiency or user-friendliness of those features. I believe that if Hootsuite updated their platform to be as modern and sleek as their Hootsuite Academy platform is, it would be a much more attractive social media solution.”
– Lindsey J. Flagg
Check out the list below of some of Hootsuite’s features.
- Contact Management
- Content Scheduling
- Real-time Analytics
- Custom Analytics Report
- Team Assignments
- Third-Party App Integrations
Helpful Social Media Management Resources
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What Is Influencer Marketing & How To Get Started With Examples – Influencer marketing uses people with a large following to drive a brand’s message to their target market. Read this article if you want to find out more about influencer marketing and how it can work for your business.
Does Hootsuite offer a free trial?
Yes. Interested users can sign up for Hootsuite’s 30-day free trial which is available for its Professional and Team plans.
Does Hootsuite offer a free product demo?
Yes. Interested users can request for a free demo of Hootsuite’s Business and Enterprise plans.
Are there discounts for nonprofit organizations?
Yes. Hootsuite offers discounts to nonprofits subscribing to the Professional or Team plans.
Hootsuite Overview Video
This video provides an overview on what Hootsuite can do to help users manage their social media profiles efficiently.
When choosing a social media management program, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of Hootsuite’s popular integrations:
- Google Drive
- Salesforce Sales Cloud
- Microsoft Dynamics CRM