Fashion bloggers share their insights on the latest trends, topics, and news in the fashion industry. The best fashion bloggers can even influence future trends. However, while anyone with good fashion sense can create their own website, building a brand and audience requires a strong marketing strategy.
We asked the experts for their insight on how to build a successful blogging career. Here are 25 tips on how to be a fashion blogger from the pros.
Maggie Aland, Review Division General Manager, FitSmallBusiness
When planning your blog, it’s important to build a website with your domain name. Not only does this make your website look more trustworthy and professional, but it also makes your blog more memorable to your target readers. We recommended Bluehost, which offers domain registration, website hosting, and even a business email address for just $2.95 per month. Click here to check out its hosting plans.
2. Focus on One Specific Niche
Sumit Bansal, Founder, Craft of Blogging
Focus on one specific niche or segment of the audience. Fashion can include many different categories like hair, makeup, clothes, shoes, and so on. It’s better to choose one niche and then try to build an audience in that specific niche. For example, if you write about office fashion, then stick to this niche and blog about how people can be better dressed when getting ready for office. Doing this may mean that you’re reaching less number of people, but it would ensure that you’re serving them with your articles and building an audience. Once you have a following, which could be on social media or email, it will be easier for you to make money by recommending products or selling your products.
3. Pay Attention to SEO
Charlie Gardiner, Digital Marketing Consultant, Python
As a digital marketing consultant, I cannot stress enough how important focusing on search engine optimization (SEO) is from the very beginning when starting a new blog. All new bloggers and website owners get to a point in their journey when they realize the importance of good SEO, and if you have a good strategy in place from the get-go, you’ll have built solid foundations for growth in the future.
SEO helps you rank higher up in the results of search engines like Google and, unlike social media, once you’re ranking well, traffic will flow into your blog without having to post new content constantly.
4. Identify What Makes Your Blog Different
Vi Trang Digital, Marketing Specialist, Savings.com.au
Starting a fashion blog may be more challenging than you think because of the high level of competition in the market. There’s virtually no entry barrier, with blogs having never been so cheap and easy to set up. As such, it’s worth spending some time figuring out your point of differentiation. Identify the target market you want to speak to. Who are they? What do they do? What are they into? How does fashion play a part in their daily lives? Do they belong in a minority group with a problem long-ignored by the billion-dollar fashion industry? For example, a petite girl who finds that retailers only sell clothes to 6-foot tall models or one who is more comfortable in baggy jeans and loose T-shirts but has just scored her dream job in a company where the dress code is strictly corporate. Identify this point of differentiation and stick to it.
Marc Prosser, Co-founder, Chairman of the Board & Chief Revenue Officer, FitSmallBusiness
Make your blog more visible by getting some marketing help from the pros at Hibu. They are one of a select few officially badged Facebook Marketing Partners in the United States that also specialize in supporting small businesses. Hibu offers social campaign creation, management, and monitoring, and it’ll even run social advertising campaigns for you. As a full-service digital solutions provider, it also offers website design, search engine marketing and optimization, display advertising, digital listings management, and other services that will boost your online presence.
6. Make Sure Your Content Adds Value
Carl Pantaleon, Digital Marketing Strategist & Founder, OutSmart You
Never forget to add a resource link when embedding photos from someone. To gain more readers, the content should play an important role. How informative the post is, and if the blog covers everything from the readers’ point of view. The next thing would be to outreach influencers and targeted audience from your niche either social media or by email. In our case, what we did on our Shopify client blog is we make sure that the content we write and the keywords provided are highly searchable. We also make sure that we rank organically in Google.
7. Understand the Rules on Using Images
Ruth Carter, Esq. Owner & Attorney, Carter Law Firm
If you’re starting a fashion blogging website, you have to understand the rules about using images. So many people think they can use any image they find online as long as they provide attribution, which isn’t true.
In general, a person can use images on their website if they own the copyright or if they have permission from the copyright holder to use it. Many websites offer royalty-free images for people who don’t have the budget or desire to pay for images. Otherwise, the person risks receiving a cease-and-desist letter or a bill or being sued for copyright infringement. There is a provision in the Copyright Law of the U.S. called fair use, but it is complicated, not a mathematical equation one can use to determine whether the use of another’s work is permitted by law. If a blogger wants to rely on Fair Use to use images, they should consult a lawyer.
8. Don’t Buy Fake Followers
Emily Lyons, CEO, Femme Fatale Media
Don’t buy fake followers. It’s obvious when your likes/comments don’t match up and is a turnoff to real potential followers. Remember to post high-quality photos and plan them out in advance so that you know how they will look beside each other
9. Always Choose Quality Over Quantity
Will Craig, Managing Director, LeaseFetcher
It can be tempting to try to go overboard when it comes to blogging, writing as many posts as you can within a short space of time, but that can often not be worth it in the long run. It makes far more sense from an SEO and reader experience perspective to spend your time crafting a blog article that will perform exceptionally well in the long-term, than one that gets sent out and instantly forgotten.
Focus on perfecting your writing style, targeting a strategic keyword and coming up with a promotion strategy to use that effort to your advantage.
Before you even start your blog, you might have been excited by the number of ideas for your content. But once your blog goes live, you might end up realizing you’ve run out and badly in need of something new and exciting to write about. This happens to even the most veteran blogger so don’t let a creative block like this discourage you. Find inspiration from other bloggers and popular culture, or create updates of your old posts that gained a lot of following. In case you need more, this article gives you 30 additional fashion blog ideas to keep you going.
If you’re a new fashion blogger, the idea of building an email list might overwhelm you. But even if your blog is just a passionate hobby of yours, you will eventually need a means of communicating with your audience on a regular basis to make sure you’re always top of mind. An email list lets you keep in touch with your most engaged readers through email subscriptions that give them an update of your blog activity on a regular basis. Make them feel special by sending them personalized responses and greetings on special occasions. Here are some email list building tips for fashion bloggers to help you get started.
Fashion blogging can be fun and exciting, but it’s not uncommon even for professional bloggers to get stalled on ideas for a blog post. The pressure of putting out fresh and interesting content can become too much that can lead to burnouts. To avoid this from happening, you need to stay smart and strategic, planning your posts ahead of time and including evergreen content that can tide you over periods of creative block. Don’t worry if you’re just new and unsure of how to go about it. This article gives you a step-by-step process including examples to set your blog off to a good start.
As a fashion blogger, you start out driven with a passion for sharing your ideas. This is the vision that led you to start your own blog. Do you aim to share affordable fashion ideas? Are you writing to help busy mothers to stay stylish with minimum effort? Sharing your brilliant ideas on your blog is a great start, but to build a following and become recognized online for your brand, you will need exposure. Aside from going on social media, you should also try your hand at guest posting for other related blogs. This way, you get to reach a fresh audience that is looking for information that you offer. The idea can be a big step for your career. So, when you’re ready, here’s an ultimate list of fashion blogs that accept guests posts to which you should reach out.
Visual is important for blogs. It keeps the content fresh and interesting for any type of audience. For fashion blogs, photos are important in making sure that your ideas are clear and easy to follow. As a fashion blogger, you need to learn how to take great photos and remember to take more than you need. You will also have to learn how to use images to improve your visibility online. Check out these five expert tips on how to take great photos for a fashion blog.
Nowadays, it’s impossible to create a strong online presence without having a good grasp on social media. Anyone with a business will have to admit that maintaining a social media account is one of the most effective ways to reach out to hard-to-reach target markets. This is the same for bloggers. Fashion bloggers can do well in knowing how to take advantage of Facebook, Twitter, and Pinterest to attract more readers to their blog. How do you use hashtags? What do you need to draw social media followers to your blog? These and more social media tips from this article.
One of the most common mistakes of fashion bloggers is the overuse of tags or labels. This practice was an old-school strategy to help rank better with search engines. However, with the recent changes in Google’s algorithm, these tags are no longer indexed so that its usefulness is now limited to helping readers navigate your blog. This means there is no need to overuse tags and labels. It’s best to keep no more than seven reusable tags in one post, and limited to two words per tag. For more fashion blogging mistakes to avoid, check out this article.
One of the easiest ways to build a following for your blog is to answer comments. Make it a habit to acknowledge even the smallest comments on your blog post, and let new readers know that you appreciate their time. Answer their questions and visit their blogs if they have one. It’s important that you engage your readers on a regular basis with interesting activities that will help build your relationship with them and even develop a network with other bloggers and brands. Find out more ways to engage readers of your fashion blog in this article.
One sign that a fashion blog is doing well is when the blogger starts working with brands. This shows readers that the blogger is trustworthy and helps build their credibility. The decision on which brands to work with also shows a blogger’s personality and will leave an impression on readers. So, feature brands that you love and whose style, aesthetic, and values reflect your own. This article shares three successful fashion bloggers’ insight on working with brands.
We already mentioned in previous tips on how working with other bloggers can help increase the readership for your fashion blog. However, connecting with other fashion bloggers is not always easy, especially if you’re new. As they are also looking to widen their audience reach, other fashion bloggers might not always be interested in entertaining your requests. So, how do you get your blog noticed? Follow these five networking tips for new fashion bloggers to help you get started.
In this industry, it’s not easy to become a simple fashion blogger to a fashion influencer. The difference? Fashion influencers have managed successfully to evolve into an expert to whom even popular personalities would listen. Setting yourself apart can be a struggle, and getting fashion trends right without losing your personality opens you up to criticism. But, it’s impossible to stand out without facing these risks. Here’s an article that gives you everything you need to know to succeed as a fashion influencer.
A media kit is like a resume that introduces your blog to interested parties like sponsors, brands, and media agencies. The usual advice is to keep your media kit looking professional and well-polished. It also has to be informative and updated regularly with blog statistics, your author and advertising rates and contact details. Remember to focus your information on finding a niche and reaching a target market so letting your personality shine through can also help. If you’re new and unsure of how to go about creating one for your own, there are many media kit guides out there you can try. This one is specifically for fashion bloggers who are starting.
Before you can even create your first post, your first creative task would be to come up with a name for your blog. Coming up with a fashion blog name should be given some serious thought and deserves a process that can take days or weeks to complete. Aside from defining your brand, it has to be something that will speak to the niche you want to create and the audience you are seeking. Make it something that stands out but not limiting your opportunities to expand in the future. Check out this article that shares how other fashion bloggers came up with their names.
So, you have a social media account linked to your blog. Once your readers find your recent post interesting, they will want to click on the link to take them to your website. With the amount of time people spend on their mobile device every day, it’s high time for website owners to adopt a mobile-friendly design. Fashion bloggers or bloggers, in general, can fare much better if their blogs are easy to read on mobile phones and tablets. The improved user experience encourages engaged readers to stay even more connected with your blog. Find out how to update your blog into a mobile friendly website with this article.
At first, you probably thought that putting out fun and interesting fashion blog posts can turn you into a successful blogger. Eventually, you will realize that it takes more than engaging content to get your blog to stand out. There are many aspects to a successful blog but for someone who’s new, getting yourself familiar with expert fashion blogger would be the easiest way to find out what needs to be done. Look for someone who shares your vision and picks up ideas to add to your own. Don’t hesitate to draw inspiration from more than one fashion blogger and combine their insights that you can use to stand out. Start with the list of expert fashion bloggers in this article.
It’s easy to recommend Google Analytics as the best tool for monitoring reader engagement on your blog. But, tools are only as effective as its user so knowing what to look for and which metrics are important for you as a fashion blogger is important as well. For instance, what the value of knowing the percentage of new and returning visitors to your blog site? The considered ideal ratio is 70:30 new to returning visitors, which indicates a steady increase in traffic while maintaining a solid audience base. This and four more effective metrics to measure blog audience engagement from this article.
Over to You
Blogging can seem fun and easy, but it requires an excellent strategy to make it work. Keep in mind our list of expert tips on how to be a fashion blogger and build your following in no time.
Did we miss out on your favorite fashion blogger tips? Share them with us in the comments.