The Facebook Pixel Helper is a Chrome browser extension that serves as a Facebook Pixel troubleshooting tool. It checks that Facebook Pixels are embedded correctly and validates that they are active. It is a helpful tool for any Facebook advertiser using the pixel, as it ensures pixels are running, and if not, it provides information on errors.
How the Facebook Pixel Helper Works
The Facebook Pixel Helper is a free Facebook Pixel troubleshooting tool advertisers use to monitor how their pixel is functioning. It is a free and easy-to-use Google Chrome extension that businesses advertising on Facebook using the Facebook Pixel download to monitor and troubleshoot their Facebook Pixels. It is a valuable tool, as it takes the guesswork out of whether or not your pixels are input and running correctly.
Who the Facebook Pixel Helper Is Right For
Any Facebook advertiser who wants to use Facebook advertising for maximum return on ad spend should use the Facebook Pixel because it can help advertisers tailor ads and helps keep relevant products or service ads in front of warm leads, helping to increase conversions. The Facebook Pixel Helper serves as a monitoring tool, allowing advertisers to easily confirm whether their Facebook Pixel is active and tracking properly.
Facebook advertisers use the Pixel Helper plug-in because it allows you to track what your Facebook page followers do outside of Facebook. The Facebook Pixel Helper is used in unison to the Facebook Pixel to track that the pixel is in working order.
The Facebook Pixel Helper is best for businesses that match the following:
- Use the Facebook Pixel – If you have the Facebook Pixel, the choice to get the free Facebook Pixel Helper is a no-brainer.
- Wish to Retarget Ads – If you want to start using retargeting to focus ads on warm leads.
- Are Interested in Using Facebook Ads Strategically – If you’re looking for ways to gain insights into user behavior, which can be used to create more strategic ads.
The Facebook Pixel Helper is easy to install and use, and it proves valuable to Facebook advertisers as it monitors that pixels are still working properly, and if not, it provides information as to why. As the Facebook Pixel is a powerful tool, the Pixel Helper works as a sort of security guard ensuring that the pixel is functioning and you, the advertiser, won’t be left guessing whether or not your pixel is active.
Pixels can become inactive for a number of reasons. Some are due to technical problems, but most are due to user error. These errors occur in either the Facebook Ads Manager pixel setup, or in the actual embedding of the code.
Errors the Facebook Pixel Can Catch
The Facebook Pixel is easy to create and install, but it’s not uncommon to run into pixel errors because many are due to user error in the campaign setup process. Without the Pixel Helper Chrome plug-in, advertisers wouldn’t necessarily know if their pixel was currently facing an error. The Pixel Helper also pinpoints the reason for the pixel error, making troubleshooting and fixing errors much easier than if you were left to guess.
Most common Facebook pixel errors include:
- No Pixel Found – Pixel was not embedded into the website correctly
- Pixel Could Not Load – Pixel code on site should be checked
- Not a Standard Event – Unless you’re creating a custom event, use standard events
- Duplicate Pixels Found – You can have multiple pixels on your site, but not multiple similar pixels
- Pixel Activated Multiple Times – The pixel (with matching ID and event) is sent multiple times to Facebook
- Invalid Pixel ID – The pixel ID doesn’t match any that Facebook has, and is most likely a copy and paste error
- Pixel Took Too Long to Load – Common error from not inputting the code in the site header
The Facebook Pixel Helper will show different types of errors and warnings depending on what they are and their severity. The majority of errors are warnings, and they are not detrimental in the functionality of your pixel. For example, the warning “Not a Standard Event” is simply pointing out that there may be an error with your pixel’s settings in Facebook, but it does not mean that there is an actual error with the pixel.
When to Fix Errors
Errors displayed in red are the issues you need to keep an eye out for and fix immediately, as those are the errors that indicate that the pixel is not functioning properly, costing you valuable information about how leads are engaging on your website. The reason for the error will denote the problem, giving you the insight to fix the error.
Catching the problem is only half the battle, so once you are aware of the issue, it becomes time to fix it. If dealing with the issue sounds like a headache, try using Fiverr. There you will find a number of professional freelancers who offer task-based services, such as fixing Facebook Pixel errors, at very affordable rates.
How to Install & Use the Facebook Pixel Helper
The Facebook Pixel Helper is very easy to install and use. Installation requires no technical knowledge and very little time to complete. Using the pixel helper, once installed, is just as easy. You can install and start using the Facebook Pixel Helper Chrome plug-in in six steps.
1. Confirm That You Have Google Chrome
Before you can download the Facebook Pixel Helper from Google Chrome, you must have the Google Chrome browser. In case you’re not already one of the 1 billion Google Chrome users, you will first need to get Chrome.
Download Google Chrome
It is easy to download the Google Chrome browser. Simply go to www.google.com/chrome, then click the blue “Download Chrome” button in the center of the screen. From there, follow the prompts to complete the download process.
2. Go to the Chrome Store
To download the Facebook Pixel Helper Chrome plug-in tool, you will need to go to the Chrome Store. If you click the link, you will be brought directly to the Facebook Pixel Helper page; otherwise, use the search bar in the upper left-hand side of the home page to search for the “Facebook Pixel Helper.” In the search results, click the Facebook Pixel Helper.
3. Click + Add to Chrome
Click the “Add to Chrome” button in the upper right-hand corner of the screen. A pop-up will then appear. Click “Add Extension” to confirm and to begin the download process.
4. Confirm & Use the Facebook Pixel Helper
Once you have completed the steps to install the Facebook Pixel Helper, a pop-up will appear in the upper right-hand corner of your screen confirming that the tool has been added to Chrome. You will now see a new icon in your Chrome toolbar—the </> in a gray box.
Click the Facebook Pixel Helper Icon
Start using the Facebook Pixel Helper by going to your website. The Facebook Pixel Helper works on any website, so you can also see how it works by going to a website of your choice to see what pixels are active (or inactive). Click the Facebook Pixel Helper icon (</> in a gray or blue box) to check Pixels.
It is important to note that if you use ad-blocking software, the pixel may not be able to send any data. If this happens, you will see a message saying that no data was sent when you click on your Facebook Pixel Helper Icon. Alternatively, in rare instances, there will simply be no data at all when you click the icon. Remember to turn your ad-blocker off when you are using the Facebook Pixel Helper.
5. Check the Status of Your Pixels
Now it’s time to start using the Facebook Pixel helper to check the status of your pixels. By clicking the icon, a dialogue box will appear in the upper right-hand corner, providing information on pixels for that site. Information will include the number of Facebook pixels, the Pixel ID number, as well as what the pixel is tracking and pixel details.
6. Get the Details of Your Pixels
Click the down arrow to the left of the text to expand information about the Facebook pixels. If there are any pixel errors, this is where you will get the details of those errors. With this information, you can then troubleshoot and fix the error, either through your Facebook Ads Manager account or through the code in your website.
Frequently Asked Questions (FAQs)
What Is a Facebook Pixel?
How Do I Install a Facebook Pixel?
Installing the Facebook Pixel is easy and can be done in three simple steps. In our article, Facebook Pixel: What It Is & How to Use It, you can learn how to install the Facebook Pixel in just three, easy-to-follow steps, complete with screenshots to walk you through the process for a seamless install.
What Are the Best Facebook Ad Targeting Options?
What makes Facebook Ads so powerful is the vast number of targeting options to choose from. Depending on the advertising goals of your Facebook marketing strategy and target audience, you will use different targeting options. We’ve asked the experts for their best Facebook Ad targeting advice to create our article on The Top 25 Facebook Ad Targeting Options.
How Much Does It Cost to Advertise on Facebook?
Facebook advertising is based on a pay-per-click model where advertisers only pay when Facebook users click on their ad. The average cost per click on Facebook ads is just under $2, but it varies widely—from $0.10 to over $30 per click—and depends on a number of factors, from your keyword competition to your audience targeting.
Get a better idea of how much Facebook advertising will cost your business and learn about the variables related to the range of cost per click. To get detailed cost information with average costs by industry and ways to estimate your return on ad spend, read our article Facebook Advertising Cost.
Every business using Facebook to advertise should be using both the Facebook Pixel and the Facebook Pixel Helper. The Facebook Pixel Helper helps to maintain the integrity of your Facebook Pixel making it a valuable tool for all Facebook advertisers.