At one time or another, every blogger runs out of ideas for what to blog about. That’s why we’ve compiled a list of 77 blog post ideas—but these aren’t just random ideas. These suggestions include only the very best concepts guaranteed to help you accomplish vital blogging goals such as wowing your blog visitors, increasing your blog traffic, and building your credibility.
Finding great topics to write about and unique ways to present ideas are keys to making money blogging. You’re sure to find the results-producing blogging inspiration you’re looking for here.
Types of Blog Posts that Get Great Results
Establish Your Expertise
Quick & Easy Posts to Create
Blog Posts That Convert
High-Impact 5 Ws
Educate & Show the Way
Personal Blog Posts
Timely Blog Posts
Tips, Secrets & Money-Savers
Challenge the Norm
Posts That Establish Your Expertise & Build Your Blog’s Authority
Building your credibility and demonstrating your expertise are keys to every successful blogger’s content strategy. Some types of posts help you do this better than others. Below are examples of blog posts that help you prove to your audience just how incredibly knowledgeable you are.
1. Insider’s Recap of a Conference or Event
Every time you attend a conference or event that is related to your blog niche, be sure to write about it. Offer your unique perspective and list key takeaways from the experience. Your audience will appreciate the insider’s scoop, especially if they weren’t able to attend the event themselves.
First, create a list of people you feel your blog visitors would enjoy reading about. Then, reach out to those folks on your list to request one-on-one interviews. Interviews help build your credibility because you’re “hanging out” with people your audience admires.
Tip: If someone is in the process of launching a new book or event, they’ll be especially receptive to doing an interview so they can get added exposure for their work.
3. Open Letter
Open letters are intended to be read by a wide audience, even though they’re directed to a specific person or group of people. For example, you could write an open letter to a city, a government official, an association, or a group of activists. Open letters can contain either positive or critical viewpoints, or a blend of both.
4. “Trends to Watch” Blog Post
When you selected a blogging niche, you identified the types of content you would write about and the market you would serve. Watching that market doesn’t end with choosing your niche; you need to stay current so you can keep your blog audience informed. Writing blog posts about trends that matter to you and your site visitors is a smart way to establish yourself as an expert.
5. Myth vs Fact Blog Post
As an authority in your niche, you’re in a great position to dispel myths and introduce facts to your audience. Posts that discuss myths vs facts are particularly enticing blog posts for your site visitor because most want to know if they can tell the difference between a fact and a myth.
6. Statistics Post
A simple way to elevate your blog’s credibility is to include statistics from well-established sources in your blog posts. Taken even further, you can build entire blog posts around stats related to a specific subject. People enjoy reading about all sorts of statistics, especially when those stats are surprising.
7. Expert Roundup Post
In a roundup post, you contact several experts and ask them about their thoughts, opinions, or advice on a specific topic. You then gather the responses you receive to create a blog post comprised nearly entirely of the information you gathered. Just add an intro to the post and your thoughts on the subject, and you’re ready to publish.
8. Your Predictions for the Future
You’re an expert who keeps your fingers on the pulse of what’s happening in your niche. Because you’re so in tune with what’s going on, you likely have some ideas about what might transpire in the future. So, write a blog post that features your predictions.
9. Explain a Rule, Law, or Other Difficult-To-Understand Subject
Your blog readers look to you for help understanding things they don’t fully comprehend. Is there a law, rule, or another complex subject in your niche that’s particularly confusing? Write a blog post about it and break it down for your readers in easy-to-understand language.
10. “How I Would …” Solve or Handle a Difficult Situation Post
Whatever your blogging niche, there’s probably something happening that you feel isn’t quite right or someone doing something that you’d do differently. Blog about it. Here are a few examples: How would you get more people to vote? How would you get parents more involved in their children’s education? How would you go about changing anything you feel needs changing?
11. List of Experts in Your Blog Niche
You’ve done so much market research about the movers and shakers in your niche that you may forget that your audience isn’t nearly as informed as you are. Write a post about people who you admire or are following. Your audience will appreciate learning about others who can help them. As an added benefit, those people you write about may return the favor and mention you on their blogs too.
Quick & Easy Blog Posts to Create
Some blog posts take considerable time and exhaustive keyword research to produce, but that’s not true for all posts. There are several types of high-quality blog articles you can create in about an hour or so; our favorite ideas are listed below.
12. Quotes Posts
People love quotes and they’re searching Google for insightful quote collections all the time. You can grab some of that search traffic by creating blog posts that feature your favorite quotes on any topic under the sun.
13. “Best” Post
You’re so intimately familiar with the various topics in your niche that you already know what the best solutions or options are for a myriad problems without having to do much if any research at all. Offer your blog readers your thoughts on the “best” options for any relevant subject in your niche.
14. Your Perspective on a Famous Quote
Do you have a favorite quote? Write about it and discuss why that quote resonates with you and how it’s touched your life.
15. Short Videos
Not all blog posts need to be written. In fact, video is often more engaging and a better way to relate to your audience in some circumstances. Today’s smartphones allow you to create high-quality video content. Record yourself casually discussing issues or subjects that will interest your audience and add those videos to your site.
Tip: I recommend hosting those videos on a site like YouTube or Vimeo and then embedding HTML codes for your videos into your blog; this will keep you from over-burdening your site (video files tend to be large).
16. Best Advice You Ever Got About Anything
What’s the best advice you ever got from a parent, teacher, friend, boss, or someone else you admire? What’s the best advice you ever got about a subject you want to cover on your blog? Great advice that you received from others on a variety of subjects make for terrific blog posts—they’re also exceptionally easy blog posts to write because they require no research.
17. Book Recommendations on a Specific Subject
Introduce your blog audience to books you’ve read and found helpful. These types of blog posts are easy to create because you’re writing from personal experience.
18. YouTube Video or Ted Talk Recommendations
If you watch YouTube videos or Ted Talks that you feel your audience would enjoy, pass along your recommendations via a blog post. People love recommended resources that will inform, educate, or entertain them.
Listicles are exactly what they sound like—a list of anything on any subject. Blog audiences enjoy listicles because they are scannable and easy to read. Bloggers like listicles because they’re often easier to produce than more in-depth blog posts.
Tip: Posts that use odd-numbered lists get more click-throughs than those with even-numbered lists. So whenever possible, go with an odd number.
Blog Posts with High Sales Conversion Rates
A key objective of most blog business plans is to make money. There are a handful of blog post formats that are particularly effective at generating sales because they meet the reader when they are close to making a purchase decision, and therefore, can help sway that buyer’s decision. If your goal is to build a profitable blog, make sure you add several different types of these posts to your blog editorial calendar.
20. Success Stories
Nothing sells like success, and nothing sways readers more than learning about others who’ve experienced success through a product or service you represent on your blog. That means if you have raving fans, profile them and their stories on your blog.
21. Pros and Cons of a Product or Service
Have you ever thought about making a purchase, but weren’t 100% sold on whether it’s worth the price tag? You’re not alone. Many people use Google to research what others are saying about products they are considering buying.
Blog posts that offer authentic, sincere “pros and cons” about a product, service, event—or anything else someone might be thinking about buying—are extremely popular. And, since these types of posts help people make buying decisions, you could earn an affiliate commission, provided you’re enrolled in an affiliate marketing program for that product.
This type of review post looks at a product, service, or event and helps the reader decide whether the price tag is really worth it or not. You can help sway a purchase decision by offering your candid personal experience about whether something you’ve bought was worth the price you paid for it.
23. Product Review: Everything You Need to Know About X
Do you have such in-depth experience with a product or service that you could write an “everything you need to know” post about it? If there are products that you feel your audience would benefit from using—or some you want to warn your audience to avoid—create a product review blog post.
“Everything you need to know” posts are considerably more in-depth than other types of review posts. The more complicated a product is, the more thorough your product review needs to be.
24. This vs That Comparison Post
Many times would-be buyers are stuck between two popular options for a product or service. Provide the information they need to make an informed decision by writing a “this vs that” comparison blog post.
25. My Favorites Post
Oprah has her widely popular “Oprah’s Favorites” lists. Why not create a list of your favorites too? Your blog readers are looking for your opinions and want to know what types of products you’re using. Monetize your “My Favorites” posts through affiliate marketing.
26. Product Launch Post
You can write a product launch post about someone else’s highly anticipated product, or about your own launch of a new product, event, training, or service. Your readers will appreciate getting a first peek at what’s new in your niche. Even better, your launch posts can help you generate more sales for your monetizable offerings.
27. Offer an Alternative to a Popular Product
Sometimes the most popular products have several good—or even better—alternatives, but people don’t know about all their options. Educate your readers by introducing them to alternatives that they may not realize exist.
28. Gift Guides
When it comes to gift guides, the possibilities are endless. You can develop a gift guide post that includes your top picks to express the right sentiments for that occasion—such as Mother’s Day, Valentine’s Day, Christmas, or a wedding. You can also develop gift guides directed to fans of certain things, such as a gift guide for camping lovers.
Be sure you only develop gift guides that are a good fit for your niche, though. If you blog about food and recipes, it won’t make sense to develop a gift guide for gaming fanatics.
High-Impact 5 Ws: Who, What, When, Where & Why Posts
Back in Journalism school, I was taught to consider the 5 Ws in every article I wrote. As a blogger, I often develop blog posts around a single question that starts with who, what, when, where, or why—and these are some of my well-received popular posts. If you need help generating specific topic ideas, visit AnswerThePublic to view actual questions people are asking on Google.
29. Who Post
There are many angles you can use when developing a “Why” post. Here are a few examples:
- Who is this the ideal audience for this service?
- Who should be the next leader of this group?
- Who wins and who loses from this project?
- Who is going to win this year’s amateur golf tournament?
Whether you’re predicting a result, offering an opinion, or providing information your audience needs, creating a “Who” post is an effective way to grab attention and deliver a high-quality, well-targeted article for your blog visitors.
30. What Post
When people don’t understand what something is, they go to Google and ask a question. There are likely several terms or concepts in your niche that your blog audience may not understand. Help them out by writing a “What Is” post.
31. When Post
Timing can be a factor for many subjects that bloggers write about. Think about when it might be too soon, too late, or just right to do something that your niche would be interested in doing. Then, create blog posts that inform people about the perfect timing for those activities.
32. Why Post
People seldom appreciate being told what to do without a good explanation for why they should do it. That’s why the “why” blog posts are so popular; they explain the underlying reasons for taking a specific action.
33. Where Posts
The three most popular “where” posts begin with the phrases “where is,” “where to go,” and “where to get/ find.” If you can point people in the right direction for solving a problem or finding what they’ve had a difficult time locating, you immediately win them over.
Posts that Educate & Show the Way Step-by-Step
When coming up with blog post ideas, there is a near-infinite pool of compelling content you can create by thinking through the many things you can teach your audience to do. Educational posts take many forms and we’ve included the most popular and most effective instructional blog post formats in the list below.
34. How-to Post
How-to articles are among the most popular on the internet; that’s probably because so many people search online for how to do things. To create a successful blog, make sure that you add plenty of how-to posts to your blog’s editorial plan.
35. Explain How Something Works
Another popular educational blog post idea is to explain how something works. You’ll find the best results with this format when you choose to write about something that’s either relatively complicated or widely misunderstood.
36. Answer Questions
Most bloggers receive a number of questions from their audiences. In fact, the larger your audience grows, the more questions you’ll receive, and the more overlap you’ll see in subjects your blog readers want to know more about. When you notice frequently asked questions from your followers, take that as a queue that there’s a new blog post opportunity for you.
37. Lessons Learned Post
Your blog visitors turn to you for your knowledge and expertise. They want to learn from you so they can avoid mistakes and make better decisions. That’s why “lessons I learned” blog posts are so powerful; sharing valuable lessons from real-life experiences puts you in the role of mentor and guide. You navigate your readers through new situations or experiences they want to know more about.
38. Case Study
A case study is a thorough examination of a particular circumstance that documents how a person moves from point A—where they don’t want to be— to point B —where they do want to be.
For example, a career coach might create a case study article about how a new client came to her because he was so unhappy with his job. In the case study, the coach would discuss all the things she did to help the client switch careers and land his dream job.
39. Infographic Post
An infographic is a collection of images, illustrations, facts, statistics, and text all assembled on one primary graphic. Infographics offer an easy-to-understand explanation of how to do something or how something works. One of the top reasons for creating infographic blog posts is that they are frequently shared. This means you may expand your blog’s reach to even more people than those that currently read your blog.
40. Advice for Beginners
Are there any beginners in your audience? Help them out by writing some beginners’ guides and advice blog posts especially for them. They’ll appreciate it.
41. Troubleshooting Tips
Blog articles that offer troubleshooting tips are popular for solving pressing problems your audience is experiencing. These types of posts are particularly common on technical blogs, although you’ll see them used on other blogs as well.
42. Do’s and Don’ts List
What blog visitors like most about do’s and don’ts lists is that they’re incredibly easy to understand. Sometimes all your readers want is a simple, direct answer to what they should and shouldn’t do. Give this blog format a try; there’s a high likelihood that it will resonate with much of your audience.
43. Step-by-Step Post
Your blog readers don’t want to do something the hard way; they want to learn the best way to do something in as few steps as necessary. That’s why you should consider adding more step-by-step posts to your blog. Simply walk your readers through the steps it takes to accomplish whatever you’re writing about.
44. Do-It-Yourself (DIY) Posts
Last but not least in our list of educational blog post formats is the DIY post. Here’s where you teach your blog audience how to do something on their own rather than buying a more expensive option. DIY blog posts are most popular on home decor, lifestyle, and craft blogs.
A tutorial is another type of education post that’s popular. A tutorial can be a stand-alone piece or a series of lessons required to gain an understanding of the subject matter. While you can write a tutorial as a text post, many bloggers prefer to create video tutorials for their blogs. Video tutorials are particularly good when a visual demonstration is helpful.
Personal Blog Post Ideas That Really Connect
Bloggers that do the best job of making a human connection with their readers—of reaching people at a personal level—tend to outperform those who remain anonymous with their blogs.
If you want to make money from your blog, make sure you get real with your readers. That personal touch will go a long way to building your authenticity and trustworthiness in the minds of your readers. Below is a list of popular blogging formats that help you add the personal touch to your blog.
46. Your Personal or Business Goals
The personal and business goals you set say a lot about you and how you think. Sharing those goals with your readers is one way you can show them how you think and operate as a business expert. Transparency builds audience trust.
47. Behind-the-Scenes Post
A popular blog article format involves offering a behind-the-scenes look at any aspect of your business or life. No, you don’t have to reveal all your secrets, but sharing a few will help you win more fans and followers. People love getting an inner glimpse at how things are actually accomplished.
48. How I’ve Done X Post
This blog format is quite similar to a how-to post, but with the twist of adding your personal experience—and the wisdom you gained along the way. That real-life experience you share humanizes the article and offers a viewpoint the reader wouldn’t receive from a generic how-to post.
49. I Wish I’d Known X Post
Anytime you can help readers avoid problems, pitfalls, and potential trouble down the road, do it. Readers enjoy learning from others who’ve already done something they’re about to do, especially when the journey poses some risks or uncertainties. That’s why “I Wish I’d Known” posts are typically very well received.
50. What I Learned Post By Doing X Post
There are so many things you do that could offer lessons your blog readers would appreciate. For example, you can write about what you’ve learned by making a habit change for 30 days, taking on a new hobby, or by doing just about anything that takes you out of your comfort zone. These posts can be fun and playful, as well as incredibly insightful for your audience.
51. What I’ve Been Studying Lately
People love to learn new things, but often they don’t know where to start. That’s why they often look for inspiration from people they admire and trust. Be sure to share your personal stories of learning and how that’s positively impacting your life.
52. Lessons From My Mistakes & Failures
Nothing teaches as well as lessons learned from mistakes and failures. Be vulnerable with your blog audience and share what you’ve learned from some of the worst times in your life, and then discuss how those lessons are now fueling your success.
53. Personal Journey
Your blog readers are far more likely to welcome your advice if they know who you are, where you came from, and how you got to be the person you are today. Tell them about your personal journey. The more compelling the story, the more you’ll inspire your readers, which in turn keeps them coming back for more.
54. What’s in Your “X”
What’s in your handbag or your briefcase or your medicine cabinet? Or, what’s in your kitchen cupboard or your toolbox? Make a list and tell your readers all about the products you use regularly. People want to know, and it’s a great way to boost your affiliate income if you link those products used to affiliate partners.
55. What I Did on My Holiday
Give your readers yet another insider’s view of who you are by writing about what you did, saw, thought about, and experienced on your vacation or holiday. There are usually good stories and valuable lessons gained through these types of adventures that make for great blog posts.
Timely Blog Post Ideas
Life comes with many seasons and special occasions. Smart bloggers take advantage of this fact by offering timely content to their blog readers. Below are a few of the most popular blog ideas that will ensure your blog appears current and thus relevant to you readers.
56. Anniversary Post
You can write an anniversary post about any type of anniversary such as how long you’ve been in business or the anniversary of when you started your blog. You can also write about a personal anniversary such as when you got married, bought a home, or changed careers. If there’s a helpful or insightful story that you can share that comes to mind when an anniversary is approaching, be sure to write a blog post about it.
57. Daily, Weekly, Or Monthly Themed Post
The beauty of writing a regular blog post series — whether it’s a daily, weekly or monthly column — is that you teach your blog readers when to look forward to more content being published in regular intervals. In time, they start to proactively seek out your regular posts.
58. Year in Review
Lessons learned, memorable experiences had, and top achievements earned over a year’s time all make for a compelling year-in-review blog post. These types of blog articles are so popular that some bloggers even write monthly or quarterly review articles to keep their blog audiences up to date with what’s going on even more frequently.
59. Unusual Special Days Post
When most people think of holidays, they think of national, state, federal, or religious holidays. However, there are hundreds of unique and obscure holidays that you can celebrate on your blog—from Fruitcake Toss day January 3 to National Bicarbonate of Soda Day December 30. Be sure to write blog posts that celebrate the days that are most relevant for your blog audience.
60. Post About Relatable Characters From New Movies or TV Shows
What did you learn about leadership from “Iron Man?” How did “Indiana Jones” teach you to be braver? When should you be like Rachel on “Friends,” and when should you be more like Phoebe? The options for writing about fictional characters and what you’ve learned from them are endless.
Tip: The best time to write one of these posts is when a show or new movie is getting big buzz in the news, as this is usually when interest is highest.
61. Seasonal Post
Every season change comes with a new opportunity to create a highly relevant and timely post that will resonate with your site visitors. The key to success with these types of articles is to think outside the box and don’t just write about what everyone else is writing about.
Tips, Tricks, Hacks, Secrets & Money-Saving Posts
Nearly everyone wants to know how to be more productive with less effort. Most also want to know how to save money. Give you readers what they want by creating blog posts that feature tips, tricks, hacks, secrets, and money-savers.
Take the pain and hassle out of all types of tasks by introducing your blog visitors to hacks that make their life easier. These posts don’t have to be long or involved—just make sure the hacks you’re offering really work.
63. Money Savers
People love saving money. So think about what types of things your audience is already buying and then teach them how they can save big bucks. The more they save, the more they’ll be grateful to you and your blog—which in turn, leads to more returning blog visitors.
64. Simple Tricks
Everyone appreciates learning about easier ways to do things that are taking too much time and energy, or that seem virtually impossible to accomplish. Got any simple tricks up your sleeve for your blog audience? Write a blog post about them.
Have you learned any shortcuts your blog audience could benefit from using? Offer your best shortcuts via a blog post, and be sure to explain why your way provides great results while saving time.
66. Red Flag Lists
I certainly appreciate when people warn me of the perils and pitfalls of proceeding forward into risky territory—especially when I’m clueless that such risks exist. As an expert in your field, you’re quick to spot red flags, so be sure to share those insights with your readers.
67. The Secret to X Post
If you want to win people over, tell them a secret. As a blogger, you’ve already learned a lot about the niche you’re in and are in a perfect position to offer insider secrets to your audience.
68. Unusual Tips
Not all answers are obvious, which is why your audience needs to hear about the not-so-obvious solutions to their problems. Anytime you can build a blog post around a tip that works—no matter how odd or unusual it is—do it.
Unique & Thought-Provoking Blog Post Ideas
On average, over 4 million blog posts are written each day. With so many bloggers actively producing content, a great way to stand out as a blogger is to publish unique and thought-provoking blog posts that set you apart from the crowd. You can do this by offering one-of-a-kind ideas or adding exceptional value in the blog posts you create.
69. Weird Ideas that Work
Got a weird way of doing something that offers an advantage to traditional methods? Blog about it. There’s something intriguing about weird ideas that actually work.
70. The Worst
While “best of” blog posts are common, “worst” blog posts can be even more popular and entertaining. For example, if you’re a home decor blogger, you could write about the worst decorating trends of all time. If you’re a fashion blogger, you could write about fashion trends you never want to see again. These types of blog posts can be cautionary tales or fun observations; you choose what suits your audience best.
71. The Only
The big benefit of creating “The Only” posts is that you’re providing an exclusive, complete solution for your readers. You’re telling your audience that whatever you’re discussing or sharing with them is not only the best, it’s actually the only thing they need. Now that’s real value.
72. The “Art of” Posts
Some things are more art than science. You can write about the art of anything, such as the art of saving money every day, the art of creating strong co-worker relationships, or the art of traveling on a shoestring budget. These types of blog posts can be both fun to write as well as informative and entertaining for your blog readers.
73. Start a Challenge
If you want to get your blog readers highly involved with your site, consider developing a challenge. Typically challenges last anywhere from five to 30 days and thus give you the opportunity to communicate with your readers over time. Great relationships are formed through regular contact with your audience and getting your blog visitors to allow you to communicate with them is key to making money blogging.
74. The Truth About X Post
Sometimes you just have to set the record straight, and that’s when it’s time to write a “truth about” blog post. This blog format is so universal that it can easily be used for any blogging niche under the sun.
Challenge the Norm or Offer a Fresh Perspective
If you want to grab your readers’ attention, every once in a while you need to make a statement that shocks them by challenging the norm. Other times, you need to help people get unstuck from their thinking patterns by offering a fresh perspective. Below are a few blog post ideas that help you shake things up a bit.
75. Dark Side to a Positive
Some seemingly positive circumstances have unknown dark sides. If you find this to be true for a subject that interests your audience, blog about it.
76. The Opportunity within a Challenge
Many of the people who visit your blog are going through tough challenges; some of the issues they may face could be monumental in scope. While the downsides of tough times are pretty clear, the opportunities that those difficult times present are usually much less obvious. That’s why showing your readers the upside of their challenges can be extremely valuable to them.
77. Provocative Opinions That Seem Counterintuitive
If you want to grab someone’s attention while helping them think in new ways, create a blog post that challenges their long-held beliefs. Some of the most popular bloggers on the planet use provocative posts to help their audiences make major shifts in perspectives.
Tools for Generating Even More Blog Post Ideas
The 77 blog ideas we’ve just reviewed can be used over and over in different ways to generate thousands of different blog posts. Yet, we’ve only scratched the surface of what’s possible.
If you’re looking for even more inspiration to create amazing content for your blog, we’ve got you covered. Here are the top tools you can use to generate even more winning content ideas:
- Quora: Search this online Q&A database for trending topics in your niche.
- BuzzSumo: Use this insights tool to find content that gets the most shares on social channels. You’re sure to find some blogging inspiration by learning more about what’s working well for others.
- Bestseller’s Lists: Take a look at books that reach bestseller status. Tip: Look within these books at the table of contents for specific blog topic ideas.
- Conference Agendas: Are there any conferences related to your niche? If so, take a look at what they plan to discuss.
- Journals and Industry Magazines in Your Niche: Be an avid reader of journals and any industry magazines for your niche; they’re sure to inspire great blog ideas for you.
- Facebook Groups and Online Forums: Discussions in online channels that align with your niche offer an insider’s glimpse into what your target audience needs to know.
- Surveys: Don’t forget to ask your readers what they want to know more about.
- Keyword Research: Keyword tools like Ubersuggest and Ahrefs are helpful for finding topics related to keywords you’re already using.
With a little imagination and a watchful eye on what’s happening in the market you serve, you can come up with an endless stream of compelling blog post ideas. Next time you’re staring at a blank screen wondering what you should write about, turn to this list of 77 blog ideas and our idea-generating tool recommendations to help you get ideas flowing fast.