Your blog’s About Me page should send a strong message to your site visitors about who you are, what you do, and how they’ll benefit from engaging with your blog. This is your chance to make a positive impression. A well-written About page can help you win fans and build sales.
If you’re uncertain you have the writing chops to craft a winning About Me page, you might consider outsourcing the task. There are several pros on Fiverr who are experts at helping you develop a unique About Me page. If you go this route, I recommend working with a Fiverr Verified Pro.
Download the About Me Page Template Worksheet
I’ve worked with many bloggers who tell me that writing their About Me page is one of the hardest things they’ve done. Let me help you take the pain and agony out of the planning process by providing you with an About Me Page Template Worksheet that will help you map out the content you want to include. You can download it now.
How Do I Write About Myself?
If you find it a bit awkward and uncomfortable writing about yourself, you’re not alone. Many bloggers have trouble figuring out what to write about themselves. When writing your About Me page for your blog, think of it as though you’re meeting a new person and you’d like to become friends. Be yourself. Be friendly, and let the reader know you care.
Also, while your About Me page is technically about you, it’s really more about your readers and what you have to offer them. Keep your audience foremost in mind when you’re deciding what you want to include.
There’s no one right way to write a perfect About Me page; however, there are a handful of elements that every great About Me page should include.
Essential Elements for Your About Me Page
About Me pages are as diverse as the bloggers who write them. However, the best pages include a handful of elements that best serve the reader, promote the blog, establish the blogger’s credibility, and direct the reader to the next best steps.
Feature a What’s-in-it-for-me (WIIFM) Message
Don’t assume everyone will read your entire About Me page; they won’t. People are more inclined to keep reading if they know from the get-go what’s in it for them. That’s why it’s important to place your core WIIFM message at the top of your About Me page. If this message is all they read, your readers should have a good idea of who you are and why they should follow your blog.
The Fork in the Road About Me Page begins with a clear statement of how it helps its readers. (Source: forkintheroad.co)
Make a Personal Connection With Your Reader
While you’re hoping many people visit your blog and your About Me page, always write your page as though you’re speaking to one person. I also recommend writing your About page in first-person using a conversational tone. This helps make the message more personal.
Most About pages include a certain amount of biographical information—the best add this in a creative story format. Stories help you connect to your reader at a personal level. People identify with other people much better than they relate to faceless businesses. Your site visitors want to see both the face and the story behind the blog.
One way many bloggers make a personal connection is by adding “I’m like you” content to their About Pages. When you tell your story of struggle and achievement, it inspires others. It also makes them want to hear more about how you solved your problems or created the life that you blog about.
Demonstrate Value
Blogs that make money bring value to their readers. Typically, the greater the value you bring, the more money you can make as a blogger.
What value does your blog offer to its readers? How do you make their lives easier, better, happier, or less stressful? Don’t make your readers wonder why they should follow you—tell them the core benefits your blog delivers.
The About page for The Endless Meal blog opens with what it does and how that benefits readers. (Benefits: the recipes are easy, delicious, and healthy.) (Source: theendlessmeal.com)
Include Images that Best Reflect You & Your Brand
Images often convey more about you than words ever could. That’s why you want to include eye-catching images that align with your brand on your About Me page.
Don’t skimp on these images. Selfies and family snapshots are fine if you’re a family blogger, you want to capture a candid moment, or when it makes sense to post an old personal photo to illustrate a point you’re making. Otherwise, consider investing in a professional photo shoot so you have plenty of high-quality images that show your blog in the best light.
The Fresh Exchange blog’s About page features a professional caliber photo that’s aligned with the core brand’s message: fresh! (Source: thefreshexchange.com)
Add Credibility-Boosting Facts & Content
If you want people to eventually buy something from you, you need to establish your credibility. Write about why you’re qualified to speak on the subject you blog about.
Here are a few content suggestions for building your credibility:
- List relevant credentials you possess.
- Write about an achievement, or share your success story.
Showcase the various publications or media outlets where you were featured
- Explain how many people you’ve helped or reached through your blog.
- List relevant professional experience, provided it aligns with your blog content.
To enhance its credibility, the 100 Days of Real Food blog posts icons of where they’ve appeared on its About page.(Source: 100daysofrealfood.com)
Make Your About Page Easy to Navigate
As a blogging and marketing consultant, I’ve noticed that many bloggers are great at creating easy-to-navigate and appealing layouts for their sites but seem to throw the rules of good design out the window when it comes to their About Me pages. I can’t tell you how many times I see bloggers add long, dense copy with no regard for the user experience.
Like every other page on your blog, it’s important to make your About Me page both attractive and easy to read. You can do this by adding multiple visuals and breaking up long copy blocks with headlines that call attention to the main points you want to make.
The Jess Ann Kirby lifestyle blog includes strong visuals and buttons that make its About Me page easy to navigate.(Source: jessannkirby.com)
Include a Compelling Call to Action (CTA)
After reading your About Me page, what do you want your readers to do next? Don’t make them guess—add a compelling CTA to your page. I recommend adding an email capture device and offering your page visitors an irresistible lead magnet. Once you have an email address, you can communicate with your audience through email marketing anytime you want.
13 About Me Page Tips + Examples
Your About page is an essential component of your overall blog content strategy. There’s no one way to write an amazing About Me page. Below are 12 examples of content tactics and strategies from a variety of bloggers. Hopefully these will inspire you as you develop your own About Me page.
1. Offer a Clear Statement of Core Values
The Well Kept Wallet blog begins its About Me page with a clear statement of its core values. Since this is a personal finance blog, gaining reader trust is essential for success. The site lists four core values in a simple bullet format. These values let the reader know up-front that the blog values its audience and is there to serve them with honest, accurate information and will be transparent and diligent in all its content.
2. Tell Your Readers, “I’m Just Like You”
In her About page, Micaela from the Mindful Mama blog tells readers that she is just like them. She is a busy mom, juggling lots of things, and wants to be sure her family eats healthy but realizes it’s not easy, and sometimes, you just have to find the best compromise. Her readers immediately recognize this is a person they can relate to—someone who shares their issues and struggles.
Micaela then goes on to discuss how she helps moms who are struggling with these issues. She also includes several testimonials in her About Me page from thankful readers who attest to the value of the Mindful Mama blog.
Excerpt from the Mindful Momma blog’s About page (Source: mindfulmomma.com)
3. Provide Answers to Frequently Asked Questions (FAQs)
Adding a FAQs list to your About page is a simple way to answer common audience questions—or showcase questions you wish they’d ask. The thing I like best about FAQs is that they’re so simple to create. They’re also easy for readers to scan, and many of your readers will only scan your page.
Readers are accustomed to seeing FAQs online and often seek them out, which is one more reason to consider adding a FAQs list to your About page.
Lauren from the Fit Mommy in Heels blog includes a FAQ list in her About page. (Source: fitmommyinheels.com)
4. Include Links to Other Content on Your Blog
There are a few main reasons why you want to link to other content on your blog. The first is because you don’t want your About Me page readers to leave the site immediately—you want them to further engage with your blog. The second is that it’s your opportunity to showcase your most popular or recent articles.
Last but not least, adding internal links—links to pages on your own site—is an excellent on-page SEO strategy that could help yield more traffic to your blog.
The About Me page for A Gil A Style Blog includes pictures and links to suggested blog posts. (Source: agirlastyle.com)
5. Include a Video on Your About Me Page
Videos are a way to connect with your audience on a personal level. When site visitors see you and listen to you talk, it has the potential to generate a connection that is hard to replicate in text alone.
The About Me page for the Marc and Angel Hack Life blog features three videos. (Source: marcandangel.com)
6. Create a Sense of Community
In some cases, your followers don’t just want to follow you, they want to connect with other people who follow you—people who share the same interests, struggles, or life perspectives. You can do a great service to you readers by offering a sense of community and opportunities to connect.
Excerpt from The Confused Millennial blog About/Welcome page
(Source: theconfusedmillennial.com)
7. Offer Something of Value
Seven-figure blogger Michelle Schroeder-Gardner of Making Sense of Cents has one of the most thorough About Me pages around. Given her tremendous success as a lifestyle and personal finance blogger, Michelle has more than a few lessons worth emulating. For example, the simple yet effective lead magnet she includes on her About Me page is a powerful tool for building a loyal following.
Here’s the basic strategy Michelle uses:
- Offer something of value—in her case, the free Master Your Money Course.
- Collect an email address.
- Wow the course enrollees with valuable course content, so they become loyal fans and customers.
Most successful bloggers offer a free lead magnet to collect email addresses; not all offer a magnet that offers as much value as Michelle’s does. You wouldn’t know it by looking at Michelle’s simple ConvertKit opt-in form, but the Master Your Money Course delivers tremendous value. This is just one of the many reasons Michelle is so successful.
Email opt-in offer from the Making Sense of Cents blog
(Source: makingsenseofcents.com)
8. Include a List of Your Favorite Things
Remember that one of the core reasons for creating an About Me page is to let your readers get to know you on a personal level. A simple way of doing this is to create a list of your favorite things—which may or may not have anything to do with your blog content.
When you give your readers a glimpse into what your life is like and what you’re drawn to, they see you as more likable and relatable. It humanizes you, and as I’ve said before, people connect best with humans, not faceless businesses.
Frugal living blogger Cassie Fairy adds a personal touch in her About Me page with a “My Favorite Things” list. (Source: cassiefairy.com)
9. Include a Mini-Bio on Your Blog’s Homepage
Not everyone will visit your About Me page on their own, but you can encourage them to visit your page by posting a mini-bio with a link to your About Me page on various places on your blog. Most bloggers add these mini-bios to their homepage, usually in a sidebar. This is a popular tactic that more and more bloggers are using.
The Miss Thrifty blog features a mini-bio on its sidebar with a link to its About Me page.
(Source: miss-thrifty.co.uk)
10. Sometimes Pictures Tell a Story Better Than Words
The Blonde Abroad blog’s About Me page is a visual feast. The creative layout and visuals take page visitors on a journey to learn more about the blog. This tactic works extremely well for this niche and brings this adventure and travel blog’s brand “vibe” to life. Words alone could never convey the excitement and tell the story as well as these exciting and inviting images.
The Blonde Abroad blog’s About Me page features a creative layout and several high-impact visuals. (Source: theblondeabroad.com)
11. Tell Your Origin Story
Many bloggers choose to tell a story of why and how they started their blogs. They include their struggles, lessons learned along the way, and their “aha” moments. The best stories show both ups and downs and end with a big benefit to the reader.
Excerpt from the Glossy Belle blog’s About Me page (Source: glossybelle.com)
12. Share a Manifesto
The Classy Career Girl (CCG) blog shares a manifesto on its About Me page. The CCG manifesto features several philosophies and beliefs the blog embraces. Adding a manifesto to your About Me page is an easy way to show your readers the core concepts and beliefs your blog embraces. Doing this in a visual comes with the added benefit of making it easy for your readers to share so that even more people learn about your blog.
13. Keep Your About Me Page Current
You can’t just write your About Me page and ignore it—like far too many unprofitable blogs do. You’ll want to keep it up-to-date. I recommend reviewing your About Me page at least quarterly to decide whether there’s any new information you’d like to add or old content that should be removed.
Manifesto from the Classy Career Girl blog’s About Me page (Source: classycareergirl.com)
Why Is Your About Me Page So Important?
Some bloggers underestimate the importance of their About Me page, which is a big mistake. People do business with people they trust. Your About Me page is your opportunity to show people why your audience should trust you and how you can help them. It’s your chance to make a connection on a personal level—which is key to making money blogging.
When you created your blog business plan—if you haven’t yet, I strongly suggest you do—you outlined what your blog is all about and how you plan to serve your audience. In many ways, your About Me page reflects the heart and soul of why you started blogging in the first place. It should introduce the immense value your blog offers and show readers why you’re the best person to help them with their problems and challenges.
An amazing About Me page can also help you:
- Strengthen the value of your blog’s brand in your readers’ eyes
- Showcase your skills, talents, and expertise, which all help establish your credibility
- Guide readers to your very best content
- Address any common objections site visitors might have about buying something from you or using your services
- Capture leads so you can have ongoing conversations with readers via email
- Inspire your site visitors to take the next step in engaging with you
Some bloggers find that their About Me page is one of the most-visited pages on their site. Visitors who are debating making a purchase from you—especially a high-dollar purchase—often check out your About Me page before investing in your products or programs. That’s why the most successful bloggers take great care to create a compelling About Me story.
Bottom Line
Your blog’s About Me page introduces your readers to you and your blog. While you’re writing about yourself and your blog, it’s not really about you—it’s always about your audience’s needs, wants, and interests. Let your personality show when creating your About Me page as it will help you make a strong connection with your readers. Also, be sure to include the next step you want your readers to take, so they remain engaged with your blog.
If you’re uncomfortable writing about yourself—as many bloggers are—outsource the task. You’ll find several highly qualified freelancers on Fiverr who can help you write a winning About Me page, and you can use the worksheet provided above to help them get started.
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