HubSpot is an industry-leading customer relationship management (CRM) system that lets businesses manage sales pipelines. However, upgrading from its free plan can be expensive, and limited customization options make personalizing the system difficult. Fortunately, there are several HubSpot competitors that make great alternatives and are just as affordable and feature-packed.
HubSpot CRM Alternative | Best For |
|---|---|
(Best Overall) Companies needing a CRM with a free plan for unlimited users | |
Organizations that require a powerful CRM with affordable upgrade options from free plan | |
Marketers and sales reps who require multiple visual pipelines | |
Sales teams that seek advanced reporting capabilities | |
Businesses looking for a highly customizable CRM | |
Organizations seeking a CRM that is easy to set up and use |
How We Evaluated the Best HubSpot Alternatives
The best HubSpot competitors should address its pain points and limitations without straining the budget or being too difficult to learn and maintain. To compile this list of solutions, we researched the difficulties users have with HubSpot and compared a variety of alternatives that offer tools and features that HubSpot lacks.
Common user pain points include:
- Lack of project management tools
- Doesn’t offer multiple pipelines
- Only basic reporting tools
- Limited customization options
- Can be difficult to learn
- Social media features cost extra
- Upgrade from free to paid plans can be expensive
- Free plan doesn’t offer company-based customer support
Based on our research and evaluation criteria, Freshworks CRM is the best HubSpot alternative for small businesses and solo entrepreneurs. It’s highly rated on our list of top CRMs for small business. It offers many of the same features and benefits of HubSpot, but its free plan includes company-backed customer support and upgrades to paid plans are more affordable.
Freshworks CRM
What We Like
- Free plan supports unlimited users
- Customer support available with free plan
- Visual sales pipeline with the ability to filter deals by sales rep
What's Missing
- Limited choice of paid service plans
- No social media integration
- Accounting or invoicing tools only available as an add-on
Freshworks CRM Pricing
- Growth: $29 per user, per month
- Pro: $69 per user, per month
- Free trial of paid plans: 21 days
Freshworks CRM is a feature-rich HubSpot competitor designed to centralize lead management and increase sales productivity. It offers a built-in phone, deal management, customization options, and lead scoring, and also supports multiple pipelines. While HubSpot also offers some of these features, Freshworks CRM is the best choice for sales teams that want a solution with a free plan that also includes company-based customer support.
Freshworks Features
Automatic profile enrichment (Source: Freshworks)
- Customize deals in your pipeline
- Configure multiple sales pipelines
- Includes project management tools
- Predict revenue via sales forecast reports
- Social media profile enrichment
Zoho CRM
What We Like
- Automated workflows
- Custom dashboards
- Multichannel customer communication
What's Missing
- Free plans only support one to three users
- Customer support is not included in free plans
- Predictive analysis tools only available with top-tier plans
Pricing
Bigin by Zoho CRM Pricing:
- Free: Supports one user
- Express: $7 per user, per month
Zoho CRM Pricing:
- Free: Supports three users
- Standard: $12 per user, per month
- Professional: $20 per user, per month
- Enterprise: $35 per user, per month
- Ultimate: $45 per user, per month
- Free trial of paid plans: 15 days
Zoho CRM features tools for nurturing leads, managing customer relationships, and closing deals. While HubSpot service plan upgrades from free begin at $45 per month for only two users, Zoho CRM’s paid plan upgrades start at $7 per user, per month for Bigin by Zoho, which is the company’s sales pipeline-centric CRM service plan, or $12 per user, per month for the entry-level plan on its flagship full-feature CRM, which has a wider range of tools, a document library, and increased data storage.
Bigin by Zoho CRM Features
Bigin pipeline view (Source: Zoho CRM)
- Multiple visual pipelines
- Built-in telephone
- Webforms
- Twitter integration
- Prebuilt and custom dashboards
Zoho CRM Features
Zoho CRM forecast summary dashboard (Source: Zoho CRM)
- Easy-to-use, intuitive interface
- Customizable deal stages across multiple pipelines
- Automated tasks, call logs, and notes
- Sales forecasting
- Email analytics
Pipedrive
What We Like
- Automate repetitive tasks such as updating deals and sending emails
- Modify sales pipeline stages and add custom fields
- Pipeline view to categorize deals based on sales stage
What's Missing
- Add-ons per user cost extra and start at $32.50
- Lacks social media integration and integrated call center
- Lacks built-in phone and project management tools
Pipedrive Pricing
- Essential: $12.50 per user, per month
- Advanced: $24.90 per user, per month
- Professional: $49.90 per user, per month
- Free trial of paid plans: 21 days
Pipedrive is an easy-to-use HubSpot competitor that supports multiple, customizable visual pipelines for teams that need more options than the single pipeline view HubSpot offers. Pipedrive also features advanced reporting, email tracking, and 24/7 customer support via live chat.
Pipedrive Features
Drag-and-drop visual pipeline (Source: Pipedrive)
- Deal management
- Integration with over 150 business apps
- Google Drive integration
- Team goal tracking
- Support for 16 languages
Zendesk Sell
What We Like
- Automatic lead assignment
- Mobile app includes offline access
- Customizable sales dashboards
What's Missing
- Limited service plans to choose from
- Basic plan supports only three users
- Lacks project management tools
Zendesk Sell Pricing
- Team: $19 per user, per month for up to three users
- Professional: $49 per user, per month
- Free trial: 14 days
Zendesk Sell lets sales reps and agents transform data into over 30 actionable reports to analyze leads and manage deals in every stage of the sales pipeline. HubSpot offers only basic reporting and a handful of standalone templates that require manual data entry. Zendesk Sell also features goal tracking for individuals and teams to gain even more insight into the company’s overall performance.
Zendesk Sell Features
Forecasted sales report (Source: Zendesk Sell)
- Website lead capture forms
- Call tracking and recording
- Team collaboration tools
- Customizable sales pipelines
- Task and appointment setting
Bitrix24
What We Like
- Free plan supports unlimited users
- Social intranet tools for team collaboration
- Website live chat
What's Missing
- No built-in phone with free plan
- Automation tools only available on upper-level plans
- Limited document management
Bitrix24 Pricing
- Free: Supports unlimited users
- Start+: Supports two users for $19 per month
- CRM+: Supports six users for $41.40 per month
- Project+: Supports 24 users for $41.40 per month
- Standard: Supports 50 users for $59.40 per month
- Professional: Supports unlimited users for $119.40 per month
- Free trial of paid plans: 30 days
Bitrix24 is a HubSpot competitor that offers customizable options in document templates, background themes, tasks, quotes, invoices, and more. By contrast, HubSpot offers limited customization without third-party integrations. Bitrix24 also features a full complement of sales tools with both free and paid plans, such as pipeline management, quotes, invoicing, and product catalogs.
Bitrix24 Features
Custom background themes (Source: Bitrix24)
- Report builder
- Time tracker
- Unlimited contacts
- Kanban view with custom stages and statuses
- Includes project management tools
Really Simple Systems
What We Like
- Offers free plan
- Generous document storage
- Create custom reports and dashboards
What's Missing
- Free plan only supports two users
- Limited customization capabilities
- Lacks social media integration
Really Simple Systems Pricing
- Free: Supports up to two users
- Starter: $14 per user, per month
- Professional: $30 per user, per month
- Enterprise: $46 per user, per month
- Free trial of paid plans: 14 days
Really Simple Systems is a CRM that lives up to its name as an easy-to-use HubSpot competitor for users and teams that want to spend as little time as possible setting up and maintaining their system. It includes tools for managing sales, marketing, and customer services teams, as well as free company-backed customer support and a host of self-service tools for users to get quick answers about the system’s features and capabilities.
Really Simple Systems Features
Sales dashboard (Source: Really Simple Systems)
- Unlimited contacts
- Support for linking related contacts
- Chronological activity timelines
- Sales forecasting
- Custom dashboards
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