HubSpot is a free CRM software that includes basic customer management functions. It provides a platform for small businesses to manage their business prospects and sales pipeline. We compiled HubSpot CRM reviews from around the web and found that it has generally positive ratings. We also shared the subscription options available for small businesses.
Summary of HubSpot CRM User Reviews
What HubSpot CRM does well:
Users who like HubSpot CRM said that they like that the dashboard is easy to use and understand. They also find the contact management and email tracking feature helpful. A lot of of them love that it’s a free product from a trusted brand.
What HubSpot CRM does not do well:
Users who gave HubSpot CRM negative reviews said that its Outlook integration is buggy and that the product is quite passive in terms of task management — it doesn’t help in improving a user’s efficiency by making them more proactive. Users also said that email templates are limited. It is notable, however, that users acknowledge the product’s shortcomings due to its free subscription and most of them said that it is pretty robust for a free product.
Most Helpful Positive User Review:
“Hubspot’s CRM is very easy to get started with, making it possible to set up an account, start sending tracked emails, and gathering contact information in under 30 minutes. They also provide a wide variety of tools that allow your team to gather critical data points about contacts and accurately collect notes for every person or company in your CRM. It is very efficient and has a naturally intuitive UI so you don’t often feel lost.”
– Cameron Kinney
Most Helpful Negative User Review:
“Deal workflow management is still lacking in my opinion. The system does not nudge you into action but is rather passive and dependent on your actions.”
– Shachar Tal
HubSpot CRM Pricing
HubSpot CRM is a free out-of-the-box product. Its main features include business deals tracking, lead management, contact management, email tracking, and HubSpot (sales and marketing software) integration. To add sales and marketing features, prices start at $50 per month.
HubSpot CRM Features
Check out the list below of some of HubSpot CRM’s features.
- Lead and Pipeline Management: Enables users to keep track of the various stages of their interaction and level of transaction with their potential clients and customers.
- Contact Management: Lets users organize a directory of all their business contacts including their profile and contact information.
- Email Tracking: Notifies a user if an email has been successfully sent, received, and opened by the recipient.
- Importation and Exportation of Data: Allows users to download data to and from the app such as contact and business information of leads, various files, sales reports, among others.
- Mobile Access: Allows users to manage their CRM functions on the go using their smartphones.
Useful HubSpot CRM Resources
What is CRM Software? — In this guide we answer questions surrounding CRM software, such as what it does, who needs it, how a CRM works, and how/if it can help your small business.
Best Free CRM Software — Want to use a CRM, but not willing to invest any resources? Read our guide on the best free CRM for businesses which includes a comparison of HubSpot, Zoho, and Insightly, plus analysis on what features you’ll get with each.
HubSpot Sales & Marketing Software Review — Read about other HubSpot offerings. In this review, we will focus on the paid sales and marketing automation software of HubSpot which helps small business owners to get leads, and convert them into paying customers in order to generate revenue.
Best Small Business CRM Software — Read our buyer’s guide for a comparison of the top three CRM for small businesses. We compare Insightly vs. Zoho vs. Salesforce to give you an idea of which CRM will work best for your business needs.
15 Ways to Improve Sales Performance — Sales performance is simply how efficient and effective your sales team is at generating sales revenue. In this guide, we included why it is important to use your small business sales CRM properly.
HubSpot CRM Overview Video
This video provides a brief overview on how you can set up and easily get started using HubSpot CRM.
When choosing a CRM, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of HubSpot CRM ’s popular integrations:
- Hubspot (Marketing Automation Software)
- G Suite