HubSpot is a free CRM software that includes basic customer management functions. It provides a platform for small businesses to manage their business prospects and sales pipeline. We compiled HubSpot CRM user reviews from around the web and determined that it has generally positive ratings. We also shared its available pricing options.
In this review we specifically cover Hubspot’s CRM offering. Go here to see the review of Hubspot’s full marketing automation platform.
Summary of User Reviews
What HubSpot CRM Does Well
Users who recommended HubSpot CRM said that they like its ease of use. Efficient sales pipeline management, contact management, and customer service were mentioned by users as well. Users also like how they are able to have effective sales funnel tracking in the program.
What HubSpot CRM Does Not Do Well
Users who gave HubSpot CRM negative reviews said that some users encounter a learning curve when using the software for the first time. Despite acknowledging that the free plan is helpful, users wish for improvements in the quality of reports and workflow sequencing.
Most Helpful Positive User Review
“HubSpot is a great place to have all contact information in one place (address, email, phone number, etc). It’s an amazing way to keep track of recorded phone calls and sent/received emails. Plus, being able to see whether they opened an email is a very beneficial tool as well. Amazing customer service, fast turn times on questions and concerns.”
Most Helpful Negative User Review
“There are some finicky problems. Because the software hasn’t been around long, there are more large scale changes than you like to see. Some of which can upset your workflows or data. And seemingly there’s a new menu or a facelift of the cloud-based interface every couple of months, leaving my less tech-savvy employees in the dark.”
HubSpot CRM Pricing
HubSpot CRM is a free out-of-the-box product. Its main features include business deals tracking, lead management, contact management, email tracking, and HubSpot (sales and marketing software) integration. To add sales and marketing features, prices start at $50 per month.
HubSpot CRM Features
Check out the list below for some of HubSpot CRM’s features.
- Lead and Pipeline Management: enables users to keep track of the various stages of their interaction and level of transaction with their potential clients and customers.
- Contact Management: lets users organize a directory of all their business contacts including their profile and contact information.
- Email Tracking: notifies a user if an email has been successfully sent, received, and opened by the recipient.
- Email Templates: lets users turn repetitive emails into templates for faster communication.
- Importation and Exportation of Data: allows users to download data to and from the app such as contact and business information of leads, various files, sales reports, among others.
- Mobile Access: allows users to manage their CRM functions on the go using their smartphones.
Helpful CRM Software Resources
What is CRM Software? — In this guide, we answer questions surrounding CRM software such as what it does, who needs it, how a CRM works, and how/if it can help your small business.
Best Free CRM Software — Want to use a CRM, but not willing to invest any resources? Read our guide on the best free CRM for businesses which includes a comparison of HubSpot, Zoho, and Insightly, plus analysis on what features you’ll get with each.
HubSpot Sales & Marketing Software Review — Read about other HubSpot products. In this review, we will focus on the paid sales and marketing automation software of HubSpot, which helps small business owners to get leads and convert them into paying customers in order to generate revenue.
Best Small Business CRM Software — Read our buyer’s guide for a comparison of the top three CRM for small businesses. We compare Insightly vs. Zoho vs. Salesforce to give you an idea of which CRM will work best for your business needs.
15 Ways to Improve Sales Performance — Sales performance is simply how efficient and effective your sales team is at generating sales revenue. In this guide, we included why it is important to use your small business sales CRM properly.
HubSpot CRM FAQ
Is HubSpot CRM really a free software?
Yes. HubSpot is a free CRM software. Users can add 1,000 contacts and unlimited users without an expiry date. Interested users can sign up here.
Are there any paid components of HubSpot CRM?
HubSpot’s core functionality is free for use. Free versions of tools in the paid marketing and sales software are included.
What other products does HubSpot offer?
HubSpot CRM Overview Video
This video provides a brief overview on how users can set up and easily get started using HubSpot CRM.
When choosing a CRM software, it’s important that the software integrates with other applications your business is currently using. Here is a list of some of HubSpot CRM’s popular integrations: