HubSpot is an inbound marketing and sales software for businesses of all sizes. It features tools for ad management, email marketing, search engine optimization (SEO) and content strategy, video hosting, and more. In this article, we cover HubSpot reviews and pricing. Ready to get started? Sign up for a free account.
What is HubSpot?
HubSpot was founded in June 2006 by Brian Halligan and Dharmesh Shah. Since it started, the company has received multiple awards and recognitions from different institutions and review websites. In 2018, HubSpot was named as the Top Marketing Automation and CRM Brand by Alignable. In the same year, it also received the Gartner Peer Insights Customers’ Choice for CRM Lead Management.
HubSpot is a platform that offers different kinds of software focused on inbound marketing, sales, and customer service. It is one of the leading service providers in its industry. It can accommodate the needs of all business sizes — from startups to medium-sized, and to enterprises. As of this writing, HubSpot supports six languages and serves more than 56,500 customers in more than 100 countries.
Its most popular product is HubSpot CRM, which is available to all users for free. With HubSpot CRM, businesses can organize and track leads, create email templates, book meetings, and more, at no cost. It can also store up to one million contacts. Users can also integrate Gmail and Outlook with HubSpot CRM.
Aside from HubSpot CRM, other available products include Marketing Hub, Sales Hub, and Service Hub. Marketing Hub includes tools that help businesses attract more traffic, convert leads, and generate sales. Sales Hub, on the other hand, allows businesses to manage all of their sales activities in one place, while the Service Hub contains functions to help businesses establish customer satisfaction.
Summary of Positive HubSpot Reviews
Users who gave HubSpot a positive review liked its clean and intuitive interface. Many also appreciate the convenience of having all of their sales and marketing tools in one place. Some commended the learning resources provided by the company, as well as the quality of customer support.
“I love the simple user interface and the fact that the company provides such detailed online training documentation for the product and general entry marketing. HubSpot is a partner in the success of our company, with incredible support staff and useful account managers.”
— Juan Canelon
Summary of Negative HubSpot Reviews
Users who gave HubSpot a critical review complained about the high cost of the software. Some also feel that it could use some improvements, particularly in terms of third-party app integrations and reporting features.
“It is extremely expensive, and it seems that you only get a real value when you sign up for a higher plan. Also, I am not a fan of all the windows that appear when trying to use smart content.”
— Julio Gonzalez
HubSpot pricing scheme is composed of a free plan and four paid plans, each with different tiers: Marketing Hub ($0 to $3,200+/month), Sales Hub ($0 to $1,200+/month), Service Hub ($0 to $1,200+/month), and Growth Suite ($0 to $4,200+/month). The Growth bundle includes all of the marketing, sales, and customer service features.
The main differences between the plans are the number of users that can access the paid features as well as the type of features included. Interested users may contact the company’s sales team for assistance in choosing the right plan for their specific business needs.
Ready to get started with HubSpot? Sign up for a free account.
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Check out the list below of some of HubSpot’s features:
- Contact management
- Ad management
- Email marketing
- SEO and content strategy
- Landing pages
- A/B testing
- Reporting video hosting
Are there separate fees for sending email?
The email send limit is based on the number of contacts a user purchased. Users can purchase more contacts to increase their total monthly email sending limit.
How many contacts or leads can HubSpot’s free marketing tools collect?
HubSpot’s free marketing tools, as well as HubSpot CRM, can collect up to one million contacts for free. However, users will need to pay for the leads in excess of the initial one million.
Here is a list of some of HubSpot’s popular integrations: