HubSpot is an inbound marketing and sales software that has an email marketing feature, which helps small business owners to get leads, and convert them into paying customers in order to generate revenue. We compiled HubSpot user reviews from around the web to determine what their customers think about the company. We also compared the most popular pricing options for small business owners.
HubSpot Customer Reviews
Summary of User Reviews
We scoured hundreds of reviews to determine why HubSpot has generally positive ratings. Here’s what we found:
What HubSpot does well:
Users who gave HubSpot a positive review liked that platform is easy to use. They also find it very convenient that they can get all of their sales and marketing tools in one place. Users felt that HubSpot’s learning resources are helpful in educating their users not just on how to use the software, but also on how to excel in online marketing.
What HubSpot does not do well:
Users who gave HubSpot a negative review feel that it’s pricing plans are very steep, especially since a 12-month upfront payment is required. Some also complained that you need to upgrade to the most expensive plan to use important features like A/B Testing.
Most Helpful Positive User Review
One user who gave HubSpot a positive review on G2 Crowd mentioned that it is an all-in-one, robust system. He said that he subscribed to Hubspot because its system provided all of the tools he needed, and he didn’t have to get one tool on one site and get another elsewhere.
Most Helpful Negative User Review
One user who gave HubSpot a negative review on Software Advice said that it is so expensive and its features and functionalities can be found on other platforms at lower costs. He mentioned though that despite its price, it is a great software and the learning resources provided by HubSpot are astounding.
HubSpot User Reviews from Around the Web
Here are a few other resources for finding helpful HubSpot customer reviews. We rated the review sites on a scale from poor to excellent based on how trustworthy and useful the reviews seemed.
|*Average Rating as of August 8, 2017|
HubSpot’s marketing software comes in three plans — the Basic, Pro, and Enterprise — priced at $200, $800, and $2,400 per month respectively. All of these plans are billed annually. An onboarding fee is required for each, ranging from $600 to $5,000 depending on the plan. Higher plans get more inclusive contacts and features.
|Required Onboarding Fee|
|Price Per Additional 1k Contacts|
|Content Creation Tools|
|Marketing Analytics Dashboard|
|A/B Test Emails|
|Custom Event Automation Triggers|
Is HubSpot Right For Your Small Business?
HubSpot is an all-in-one inbound marketing and sales software that is designed for more advanced marketers. The Pro and Enterprise plans come with features and functionalities you may not yet need at the moment. For small business owners, the Basic plan can be a good choice, but there are other less expensive providers with features that may suit your business needs better.