Hull is a B2B customer engagement platform that synchronizes all user and account data across tools, databases, and devices in real-time. Its key features include identity resolution, data segmentation, automatic selective enrichment, and more. In this article, we cover Hull reviews and pricing. Ready to get started? Get a free trial.
Hull pricing starts at $450 per month, which depends on the number of connectors and incoming requests. For high volume customers, interested users may contact its sales teams for a detailed assessment. According to the website, all community plans come with a three-month event retention, less than 15-minute sync delay, and email support.
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Summary of Positive Hull Reviews
Users who gave Hull a positive review said the software is a convenient way to centralize, organize, and collect customer data. They also appreciate that it is easy to integrate with analytics, email software, CRM, and more. Some of them noted that the connector interface is intuitive.
One user who gave Hull a positive review on G2 mentioned that the main benefit of the platform for his team is the ability to create custom connectors to their tools and APIs. He shared that these connectors respond quickly and retry failed calls by default. He noted that the included database can store a huge number of objects and properties.
Summary of Negative Hull Reviews
Users who gave Hull a negative review said that the navigation within the user interface tends to slow down at times. Some of them mentioned that the integrated JS editor and documentation need improvement as they sometimes lack information or display outdated data. A few of them added that there’s a need for a tech expert to take advantage of the full capacity of the platform.
One user who gave Hull a negative review on G2 said that as a team, they like to test a lot of features and find that its error messages are very basic. He said that these do not enable them to self-diagnose the problem and fix it themselves. He also mentioned that there were errors on some integrations, especially if it’s newly added, but noted that its support team is always on top of the situation and guides them accordingly.
Check out the list below of some of Hull’s features:
- Identity resolution and unified profiles
- Manipulate raw data in real-time
- Build segments from all data and whitelist profiles to sync
- Automatic selective enrichment
- Synchronization with different platforms
- Playbooks: template automation such as sales enablement, lead nurturing, lead tracking, and email integration
- And more
How does Hull ensure that changes to the platform are synced to all connected tools automatically & in real-time?
Hull has a “Kraken” feature that uses advanced backpressure and batching techniques to ensure data is synchronized efficiently, reliably, and quickly to all user destination tools and APIs.
How long does Hull store user’s customer data?
Hull keeps user data properties such as name, email, and job title stored on the user profile, which expires along with the monthly subscription or when the user cancels. Retention time depends on a user’s subscription level, which is three months by default.
Here is a list of some of Hull’s popular integrations: