Kickstarter is a crowdfunding platform that allows creators of a variety of creative projects to obtain funding support from regular people (called backers). When enough people have agreed to fund a project, the development and/or production of a project will be carried out.
We compiled Kickstarter reviews from our own website and user reviews from around the web and determined that Kickstarter has a mix of positive and negative ratings. We also compared the most popular pricing options for small business owners.
Summary of Kickstarter User Reviews
What Kickstarter does well:
Users who gave Kickstarter positive feedback like the transparency of the system, as well as the intuitive user interface. Many users also felt that it’s a creative way to support local startups.
What Kickstarter does not do well:
Users who gave Kickstarter negative feedback reported that they supported unreliable campaigns that fail to deliver on their promises even when fully funded.
Most Helpful Positive User Review
“Putting my Communications & PR hat on, the KickStarter platform has a great user interface. The tools to generate your DIY opening video to backend data metrics make the journey truly easy. The support by the KickStarter team from planning through implementation and final delivery is stellar.”
— Helen Chamberlin
Most Helpful Negative User Review
“I went and invested with Kickstarter and I knew from the get go that I was in trouble.
First, when I went through payment to invest in this wonderful project I thought it was really odd that shipping was not spelled out. I soon found out why my project was only $40. It was a little bottle cutter – very small, lightweight. When I posted ALL my card info I knew something was wrong. Months later I found out that this very little cutter was going to cost me over $40 in shipping!!!! Nowhere in Kickstarter was there ANY info on what I was to pay.
For a stupid bottle cutter of a few ounces I will be paying over $80 hard earned dollars.
Kickstarter does not list WHERE these items or projects are coming from nor the true cost.
I will NEVER do another transaction with them again.”
Kickstarter only provides all-or-nothing funding. They get a commission of 5% of the funds raised. It uses Stripe to collect and process payments, and Stripe also gets a cut (3% + $0.20 per pledge above $10) of the successful funding campaign. This brings your total cost to 8% + $.20 per pledge.
|Payment Processing Fee:||3% + $0.20 per pledge|
|Payment Processing Fee for Pledges Under $10:||5% + $0.05 per pledge|
|Funding Duration||Up to 60 days|
Funds raised are only released to project creators if the entire project is fully-funded by the time the Kickstarter campaign ends. If you don’t raise your goal amount, you won’t receive any of the funds, but there is no penalty. If you reach or exceed your goal, your backers are charged and you’ll receive your funds within a couple of weeks.
Backers in return get an inside look at the creative process and they also get to choose from a variety of unique rewards offered by the project creator.
Useful Kickstarter Resources
Best Crowdfunding Site: Indiegogo vs Kickstarter vs Patreon – Read our buyer’s guide for a comparison of the top crowdfunding websites for small businesses. We compare Indiegogo vs. Kickstarter vs. Patreon to give you an idea of which financing option will work best for your business needs.
Crowdfunding Guide: 5 Steps to Success – In this guide, we’ll give you the 5 steps you need to follow, in a convenient checklist format, to make your campaign one of the winners
Startup Business Loans 2018: The 11 Best Ways to Fund Your Startup – In this article, we’ll discuss everything from SBA loans to angel investors to Rollovers for Business Startups (ROBS).
How to Manage Crowdfunding Fulfillment and Shipping for Your Backer Rewards – Let’s take a quick look of the basics that every project owner should know about the crowdfunding fulfillment process.
25 Best Crowdfunding Sites for Small Businesses – Here’s our list of the 25 best crowdfunding sites for small businesses, broken down by three types: reward, debt, and equity crowdfunding sites.
Kickstarter Video Overview
This video shows how to get started with Kickstarter for filmmakers.