Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.
Here are the top business lead generation ideas from the pros:
A good sales CRM, like Pipedrive, can provide you with the sales analytics reports you need to understand which of your lead sources are generating sales. Using the data, you can decide which leads are most likely to convert. Salespeople love Pipedrive because it is easy to use, allows them to keep track of their prospects from lead to close, and it starts at only $10/user/month. Click here to start a free trial.
Being unprepared is a big disadvantage especially when you’re cold calling to generate new prospects. The best sales reps take time to gather some sales intelligence on their prospects and create a plan before picking up the phone.
Steli Efti, the CEO of Close.io explains it very well, “If you don’t have the right plan going into a sales call, it’s going to be much harder to close the deal. Every sales call, from a cold call to a closing call, should follow a pre-planned structure that is meant to optimize the likelihood of a desired result.”
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Linda Parry, Esq., Chief Executive Officer, Product Launchers
Augustus Franklin, Founder/CEO, CallHub
Lidia Varesco Racoma, Art director & designer, Lidia Varesco Design
Tom Casano, Life Coach Spotter
Jacob Lumby, M.Sc., Founder, Cash Cow Couple
Brad A. Swezey, President, JustSmallBiz Marketing
David Klein , Director of Marketing, ClickTime
Elene Cafasso, Enerpace Inc.
Patrick Whatman, Mention
Roslyn McKenna, SH Data Centers
Jason Scott, Archway Cards
Brett Langlois, Pure SEO
Amy Kilvington, Blinds Direct
Emma Yeransian, SmartAcre
Cristian Rennella, el Mejor Trato
Chris Allen, FirmTree
Tyler Sickmeyer, Fidelitas Development
Over to You
A big thank you to all the business owners who shared their best tips for winning customers.
Hopefully you found one or two new business lead generation ideas that will help you improve the quality and quantity of leads entering your sales pipeline. Once you’ve generated leads, make sure you have a sales CRM in place to keep your lead contact information organized. Pipedrive is easy to set up and provides a visually appealing sales pipeline to bring leads from prospect to close. Click here to start a free trial.
And if you have a great business lead generation idea which we haven’t already shared, please share it with our readers in the comments section below.