Business lead generation is the process of identifying new prospects, then using a range of tactics to turn them into new sales opportunities. In this article, 25 experts share their best business lead generation ideas with you. Some you may know, others will be new and they’ll help you improve the quality and quantity of leads entering your sales pipeline.
Here are the top business lead generation ideas from the pros:
A good small business sales CRM will automatically provide you with the sales analytics reports you need to stay to monitor to keep on top of lead generation. For instance, Pipedrive will provide sales stage activity metrics that allow you to see that enough cold calling is taking place. I recommend Pipedrive because it’s intuitive, it provides all the sales analytics you need to maintain a healthy sales pipeline, sales reps love working with it, and it starts from only $10/user/month.
Being unprepared is a big disadvantage especially when you’re cold calling to generate new prospects. The best sales reps take time to gather some sales intelligence on their prospects and create a plan before picking up the phone.
Steli Efti, the CEO of Close.io explains it very well, “If you don’t have the right plan going into a sales call, it’s going to be much harder to close the deal. Every sales call, from a cold call to a closing call, should follow a pre-planned structure that is meant to optimize the likelihood of a desired result.”
Linda Parry, Esq., Chief Executive Officer, Product Launchers
Augustus Franklin, Founder/CEO, CallHub
Lidia Varesco Racoma, Art director & designer, Lidia Varesco Design
Tom Casano, Life Coach Spotter
Jacob Lumby, M.Sc., Founder, Cash Cow Couple
Brad A. Swezey, President, JustSmallBiz Marketing
David Klein , Director of Marketing, ClickTime
Elene Cafasso, Enerpace Inc.
Patrick Whatman, Mention
Roslyn McKenna, SH Data Centers
Jason Scott, Archway Cards
Brett Langlois, Pure SEO
Amy Kilvington, Blinds Direct
Emma Yeransian, SmartAcre
Cristian Rennella, el Mejor Trato
Chris Allen, FirmTree
Tyler Sickmeyer, Fidelitas Development
Over to You
A big thank you to all the business owners who shared their best tips for winning customers.
Hopefully, you will have found one or two new business lead generation ideas that you haven’t tried out before that will help you to improve the quality and quality of leads entering your sales pipeline. If you’re stuck, consider working with a business coaching service to help you brainstorm additional lead generation ideas.
And if you have a great business lead generation idea which we haven’t already shared, please share it with our readers in the comments section below.